Amazon advertisers can now use Sellics to see how many campaign dollars they have overspent or underspent in relation to their target ACoS.

Many sellers rely on Amazon for all their sales. This is fine, for the most part. Amazon is a powerful channel for e-commerce sellers, with a huge customer base of engaged shoppers. It’s absolutely possible to build a thriving business on Amazon alone. Yet if you’re looking for an extra…

Overcome the Catch-22 of launching a new product on Amazon: make your first sales, collect reviews, and lift your product to the top of the search results.

All you need to know about Amazon’s latest update to Backend Keywords. The facts, the tests and what to do now.

Key Highlights: Get an all-in-one view of all your important business KPIs in a single dashboard – now including your orders and revenue for Sponsored Products and Sponsored Brands See your total advertising revenue across all brands/advertising accounts or filter by a specific one Compare your advertising KPIs to your other…

Amazon Prime Day 2019 can break your bank or boost your sales — Follow these easy steps to maximize your ROI during the biggest sales event this summer

Amazon Sponsored Brand ads displayed in the top of search results are considered prime real-estate for search visibility. While the heavily utilized Sponsored Product ads are typically used to drive lower funnel conversion, Amazon recommends advertisers to use Sponsored Brands as a brand discovery tool to help them capture more top of funnel customers.

With Amazon PPC Ad Scheduling, Sellics users can play and pause their Sponsored Product Ads at their own chosen times.

There appear to be some shake-ups in Amazon Vendor Central. Over the last two quarters, some Amazon vendors have seen a surprising decrease in their purchase orders from Amazon. Others have experienced long wait times between POs. These problems became even more obvious recently as many Amazon vendors experienced reductions…

The Future of Vendors on Amazon Disclaimer: This article is an opinion piece in which we share our predictions for the future. It is based on our longstanding industry experience, publicly available information regarding Amazon and conversations with our clients. However, it is not based on insider information from people…

To help advertisers get the most out of Amazon’s new adjust bids by placement feature, you can now use Sellics to evaluate your placement reports, see which placement is generating the most sales, has the lowest ACoS, and much more.

Amazon has recently rolled out a series of new Amazon PPC features — among them the intriguing options ‘Campaign Bidding Strategies’ and ‘Adjust Bids by Placement’. Intriguing and scary — many marketers and Amazon sellers feel overwhelmed and intimidated. They worry that these changes will ruin all their existing well-optimized…