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AliExpress vs Amazon: Who’s Winning the eCommerce Race?

AliExpress vs Amazon: Who’s Winning the eCommerce Race?

The ultimate ecommerce battle between AliExpress and Amazon has caused divided opinions among shoppers and sellers around the world. It is evident that the pandemic accelerated online shopping like never before. Shoppers are looking for the best deals, and sellers are trying to find innovative ways to attract new customers.…

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Amazon Total ACoS (TACoS): Introduction to a Key Ad Metric

Amazon Total ACoS (TACoS): Introduction to a Key Ad Metric

Amazon TACoS (total advertising cost of sale) is a key metric for understanding your business’s relationship to advertising. For sellers who are unfamiliar with what TACoS is or how to interpret it, we’ll cover all of the information you need to know, like: how to calculate TACoS what your Amazon…

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The Ultimate Guide to Amazon Restricted Products

The Ultimate Guide to Amazon Restricted Products

One of the great advantages of shopping on Amazon is the vast amount of items that can be found there. However, there is also a wide variety of Amazon restricted products. Many items will be available for anyone to sell, but there are several gated categories that sellers should know…

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Amazon Trends: How to Find What Is In High Demand?

Amazon Trends: How to Find What Is In High Demand?

Staying on top of trends might seem tedious, overwhelming, and not worth the effort.  But whether you like it or not, to grow your business you need to stay ahead of the competition.  There are millions of sellers out there trying to get a slice of the market. Therefore, you…

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Amazon Seller Fees: What’s Your Cost of Doing Business on Amazon?

Amazon Seller Fees: What’s Your Cost of Doing Business on Amazon?

Amazon seller fees can seem daunting and make some people skittish about joining the marketplace. However, understanding potential costs and knowing your options can give you an excellent path to success, whether you’re just getting started or looking to expand an established eCommerce brand. There are many different fees to…

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Choose the Best Amazon Pricing Strategy for Your Business

Choose the Best Amazon Pricing Strategy for Your Business

Amazon has become a great source of income for many entrepreneurs. While selling online is quite convenient, it is clear that it comes with its own series of challenges, and one of them is finding the best Amazon pricing strategy. In this guide, we will share our insight into how…

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What Is Amazon Project Zero and How It Helps Fight Counterfeits

What Is Amazon Project Zero and How It Helps Fight Counterfeits

Counterfeits trade is a rising problem that e-commerce platforms and sellers are relentlessly fighting against. A study from 2019 showed that fake goods trading takes 3.3% of the world trade. An even more devastating fact is that the number is rising. The typical go-to scenario for dealing with counterfeits is:…

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The Ultimate 2021 Guide to Profitable Amazon Sponsored Brands Ads

The Ultimate 2021 Guide to Profitable Amazon Sponsored Brands Ads

Part A: Amazon Sponsored Brands FAQ What are Amazon Sponsored Brands? Why should I use Amazon Sponsored Brands? Amazon Sponsored Brands Formats Product Collection Sponsored Brands Store Spotlight Sponsored Brands Sponsored Brands Video Where do Amazon Sponsored Brands appear? What’s the difference between Sponsored Products and Sponsored Brands? Who is…

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Amazon Sponsored Display Ads: The 2021 Guide

Amazon Sponsored Display Ads: The 2021 Guide

Amazon Sponsored Display is a self-service, pay-per-click (PPC) advertising solution. Sponsored Display ads allow brands on Amazon to reach their audience with advanced product and category targeting, including ads that appear both on and off Amazon.

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Everything You Need to Know About Amazon Seller Repay Charges

Everything You Need to Know About Amazon Seller Repay Charges

Selling on Amazon comes at a price. And for newcomers, Amazon Repay Charges are an unpleasant surprise. We did our homework and created this comprehensive guide with everything you need to know about Amazon Seller Repay Charges. What are Amazon Seller Repay Charges? Whether you are an Individual or Professional…

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The Dos and Don’ts of Amazon Product Bundling

The Dos and Don’ts of Amazon Product Bundling

You can make a few different arguments for selling Amazon bundles, but the simplest reasons why the extra effort is worth it are as follows: Bundling can dramatically increase your average order value. If someone has four products in their shopping cart instead of one, they’re going to spend more…

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