Sellics Amazon Blog

Master the Amazon marketplace

We share effective strategies & insights to bring your Amazon sales to the next level

Subscribe to our newsletter

How to Use the New Amazon Search Term Impression Rank Report

How to Use the New Amazon Search Term Impression Rank Report

In a recent update, the Amazon Advertising platform has introduced a very useful new report for Sponsored Products called ‘Search Term Impression Rank Report’ (the report has been introduced first for Sponsored Brands in October 2020). In this article we’ll cover: What does the report contain? Where can you access…

Read article
Sponsored Products vs Sponsored Brands: Why You Need Both

Sponsored Products vs Sponsored Brands: Why You Need Both

If you’re selling on Amazon – you’re buying ad space on Amazon. A quick look at the ad real estate on the search results page clarifies why: Nine times out of ten, there are little (or no) organic listings above the fold.  That means even if – or maybe especially…

Read article
Is Your Competitor’s ACoS Better Than Yours?

Is Your Competitor’s ACoS Better Than Yours?

With many different ad formats to choose from, each with their own purpose, mechanics, and their individual set of KPIs to optimise for as well as a very dynamic environment – advertising on Amazon has only gotten more complex. That’s why more and more advertisers wonder: How am I doing?…

Read article
How to Increase Sales on Amazon – 9 Pro Tips For 2020 And Beyond

How to Increase Sales on Amazon – 9 Pro Tips For 2020 And Beyond

By now, virtually all e-commerce entrepreneurs are aware of Amazon’s unassailable position as the world’s top online retail platform. Statistics proving this aren’t difficult to find. For us, there’s only one that matters: more than half of the world’s online shoppers start their shopping journey on Amazon. Yes, you read…

Read article
What Is Amazon Private Label? The 2020 Guide

What Is Amazon Private Label? The 2020 Guide

Amazon is one of the most successful companies on the planet. A very large factor explaining this success are the Amazon marketplace and the 3P sellers on it. According to Statista, about 50% of all the sales that happen on the platform come from third-party sellers. To achieve this, Amazon…

Read article
Get Set for the Q4 of the Century With a Powerful Amazon PPC Strategy

Get Set for the Q4 of the Century With a Powerful Amazon PPC Strategy

If we’ve learned anything during a totally unexpected Q2, it’s that where there are challenges, there are also opportunities. And while we hope that most of the year’s biggest challenges are behind us, the biggest opportunity for Amazon sellers and vendors is yet to come. Amazon merchants are heading into…

Read article
Amazon Sales Tax Guide

Amazon Sales Tax Guide

Unless you’re an accountant, your first response to all things taxes is probably: Not today.  Alas, you can’t put it off forever, which is probably why you started researching Amazon sales tax and ended up here.  From a tax perspective, selling products is particularly complicated in the U.S. While the…

Read article
Amazon Supply Chain: 4 Things Brands Need to Know

Amazon Supply Chain: 4 Things Brands Need to Know

There’s an incredibly complex set of movement and handoffs in the Amazon supply chain that happens behind the scenes each time someone clicks that Buy Box. The company has invested significantly in its fulfillment operations, making its focus on delivering goods as quickly as possible. That unique drive has shaped…

Read article
The Beginner’s Guide to Amazon Dropshipping

The Beginner’s Guide to Amazon Dropshipping

We’ve all daydreamed about ways to make a living without working eight-hour shifts under bright, fluorescent lighting in offices with drab interiors. The promise of more freedom to live a flexible lifestyle has drawn people from all over the world to sell using Amazon dropshipping as their chosen method. Selling…

Read article
Amazon Advertising Trends & Techniques During the Coronavirus Crisis

Amazon Advertising Trends & Techniques During the Coronavirus Crisis

The conditions surrounding the coronavirus pandemic have left some brands confused about how best to move forward with their Amazon ads. On the one hand, the demand for certain products has seen significant increases. On the other, concerns over supply chain delays, an uncertain economy, and Amazon’s policy changes regularly…

Read article