The conditions surrounding the coronavirus pandemic have left some brands confused about how best to move forward with their Amazon ads. On the one hand, the demand for certain products has seen significant increases. On the other, concerns over supply chain delays, an uncertain economy, and Amazon’s policy changes regularly…

So what to do if your products are (now) in high demand?  With uncertainty and dramatic changes to the platform becoming part of the new normal, the relationship between supply and demand will grow ever more complex.  High demand ≠ increase in sales Unfortunately, high demand for your product during…

In our last analysis, we looked at three key markets (USA, Germany, Italy) to bring you some answers about what effect the global pandemic is having on consumer shopping behavior on Amazon.  What we saw was a change in consumer shopping trends during just one pivotal week: From the end…

On this page, you will find everything related to COVID-19, eCommerce, and Amazon that we have researched and created, as well as curated external content we think you should know about. This link roundup ist continuously updated with the following categories: Sellics Weekly Live Talks Surveys, Reports, and Analyses Coronavirus…

Amazon sellers are growing increasingly anxious about the long-term adversity of the ceaseless pandemic spread of the novel coronavirus (SARS-CoV-2).  We want to support our customers and inform the public in the best way possible. To this effect, our first survey focused on the sentiments of our users. We wanted…

Much has changed in one month’s time. Since WHO updated the COVID-19 outbreak from a ‘global emergency’ to a ‘global pandemic’ earlier this month, the virus’ spread and the world’s efforts to contain it have meant some dramatic changes in our everyday lives. The following analysis is based on quantitative…

What is Amazon DSP? Amazon DSP is a platform for buying video and display ads across the Internet. Amazon DSP has 2 unique features: a) Automatic ad buying process across thousands of different websites and b) Advanced targeting options powered by Amazon’s exclusive purchasing data So, instead of purchasing an…

The opportunity to advertise on Amazon – in the space where the most searches and half of all E-Commerce purchases are made – is one that can’t be overlooked by any brand owner. Find here a complete guide to Amazon Advertising’s offerings.

Your product is CRaP*. It certainly didn’t start out this way. You had an affordable yet competitive minimum advertised price (MAP) and were selling really well. But at some point, your price suddenly dropped — a lot. Maybe someone started offering your product at such a low price that they…

Amazon likes to constantly keep sellers and vendors on their toes by updating and adjusting their ranking algorithm. And while it has been quiet for a little while on that front – our two last big updates on changes in the Amazon SEO ranking algorithm were in January 2019 and…

Amazon is constantly looking for ways to innovate and make their operations even more efficient. Every year, the E-commerce platform reviews their pricing structure in the light of their costs and adjust the fees they are charging sellers. In our first announcement about Amazon’s new storage fees for 2019 in…

Dear Amazon-Enthusiasts, We, the entire team at Sellics, are happy to announce that we have secured generous funding to help brands and agencies succeed on Amazon and accelerate their growth like never before. The London-based European investment firm Frog Capital has invested $10 million in Sellics, and we are delighted…