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DSP Deep-Dive (H1 2022)
What the data says about 4 of advertisers' most common DSP questions, plus insights by targeting, creative, and inventory type
Read articleAmazon Advertising Benchmark Report 2022
Data, insights and recommendations from an analysis of 2 million Sponsored Products campaigns.
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Study: Amazon PPC Intraday Performance Benchmarks and Dayparting Strategies
Hourly and daily ad performance trends, heatmaps and tips for Amazon Sponsored Products campaigns.
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Amazon ACoS: What Is Advertising Cost of Sale and How to Improve It
Learn how to define, calculate and effectively improve your ACoS on Amazon (break even and target ACoS metrics). Influencing factors like CPC are explained.
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The Ultimate 2021 Guide to Profitable Amazon Sponsored Brands Ads
Amazon Sponsored Brands are an effective performance channel that generate sales, profit, and of course, brand recognition on Amazon. We make it easy to get started!
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Amazon Sponsored Display Ads: The Ultimate 2021 Guide
Learn how to run profitable Sponsored Display ads - including a blueprint for strategy and structure that can be replicated for each of your products.
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Amazon PPC: The Ultimate Guide (2021 Update)
All the information you need to start your Amazon PPC campaign.
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Amazon Sponsored Products (Ads) Made Easy: Strategy & Optimization
Learn step-by-step how Amazon Sponsored Products ads works and how to create and optimize successful campaigns to promote your products.
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The Ultimate 2021 Guide to Amazon Ads Mastery, Including Advanced Amazon PPC Strategy
At Sellics we recently devoted ourselves to writing a dedicated series of articles to help our sellers successfully master Amazon PPC. This guide summarizes our complete writings on Amazon PPC, including a step-by-step guide for creating your first PPC campaign.
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How to Access Amazon Editorial Recommendations and Publisher Product Review Articles
Introduction Having third-party publishers vouch for your products can have a powerful impact on product ranking and sales. Find out how to get your products…
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Inside Amazon FBM – A Quick Guide for Sellers
There are two shipping models Amazon sellers can choose from: Fulfillment by Amazon (FBA) or Fulfillment by Merchant (FBM). In general, most sellers prefer to…
Read articleThe Ultimate Guide For Amazon Sponsored Brands Video Ads
If you’re an Amazon seller, then you know that paid search is a necessary part of your marketing mix. But what if there were a…
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Reselling on Amazon: Amazon Retail Arbitrage Guide for 2022
The eCommerce industry has proven its resiliency and stability during the pandemic. Despite the strict lockdown and quarantine protocols implemented worldwide, it still managed to…
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Amazon SFP: Is It Right for You or Should You Consider AFP?
Amazon Seller-Fulfilled Prime (SFP) is a tempting option that keeps generating interest even though it’s currently a paused program. Getting a Prime badge from Amazon…
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Stand a Chance Against Your Competitors with Amazon Storefronts
It’s very hard for small businesses to stand out in Amazon at the very beginning of their selling journey. Luckily, registered brands have one unique…
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Perpetua & Sellics Join Forces to Accelerate Growth of E-Commerce Brands and Agencies
We are incredibly excited to announce that as of today we are officially joining forces with the outstanding team of Perpetua!
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Amazon OTT Advertising: Can Streaming TV Ads Work for You?
Streaming may have changed the way people watch TV, but advertising on your customers’ favorite TV shows is more effective than ever. The retail industry…
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The Role of Amazon RMA in Returns Processing and How Sellers Should Deal With Amazon Returns
One of the factors often left unrecognized by Amazon sellers, especially less experienced sellers, is the reality of Amazon product returns. Newbie Amazon sellers often…
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How Have Amazon’s Increased FBA Fees Affected Sellers?
If you’re one of the many FBA sellers who sell on Amazon, you are likely aware of the new FBA fulfillment fees. Amazon announced the…
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