Vendor Edition

The New Amazon Review Guidelines: Excruciatingly Harsh Consequences for Vaguely Defined Violations

The New Amazon Review Guidelines: Excruciatingly Harsh Consequences for Vaguely Defined Violations

Amazon sent an email last week to all sellers in the US marketplace, iterating the ban on incentivized reviews and giving detail about what exactly constitutes a violation of Amazon review guidelines – except that they weren’t very exact. In this post, we’ve included Amazon’s communication about their guidelines as well as remaining questions sellers may have concerning the use of coupon codes and ‘boosting’ sales.

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Amazon Deletes Incentivized Product Reviews

Amazon Deletes Incentivized Product Reviews

In this third wave of crackdowns on reviews, Amazon is now deleting reviews that were written by product testers – even though they were written before Amazon’s review policy guideline changed. In this post, we explore the ramifications of the latest move to boost customer trust in Amazon reviews and look at what the future could hold for sellers.

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Amazon PPC: Find New Keywords Using Auto Campaigns

Amazon PPC: Find New Keywords Using Auto Campaigns

One of the most important aspects of an Amazon PPC (Pay Per Click) sponsored products campaign is keyword selection. You want to bid on relevant keywords that will bring in high conversion rates for your PPC ads – or else you’re just wasting time and money.

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Amazon Listing Optimization: 6 Tips for Keyword Research

Amazon Listing Optimization: 6 Tips for Keyword Research

Forgetting an important keyword is like forgetting your wallet on a park bench – for quite some time you’ll be regretting that stupid move which led to lost money. If you forget any keywords in your Amazon product listing, then it won’t be found via search! Use these six thorough keyword research methods to make sure your listing is highly visible.

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The Amazon Sales Rank (BSR) Explained

The Amazon Sales Rank (BSR) Explained

The Amazon sales rank is a list of top performing sellers. It’s important to remember that only products within the same main category are taken into consideration when calculating your sales rank.

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Case Study: Does Keyword Repetition Improve Amazon Rankings?

Case Study: Does Keyword Repetition Improve Amazon Rankings?

We do a lot of experiments to test assumptions and build new knowledge about how the Amazon ranking algorithm works. For each experiment, we create new products that are all exactly similar except for the one characteristic we want to test. We then analyze the search results to see if the difference in the one characteristic has an impact on ranking. With the following experiment, we wanted to find out if it helps to repeat keywords in your Amazon product listings, i.e. if a higher keyword density can improve your rankings.

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