Amazon sent an email last week to all sellers in the US marketplace, iterating the ban on incentivized reviews and giving detail about what exactly constitutes a violation of Amazon review guidelines – except that they weren’t very exact. In this post, we’ve included Amazon’s communication about their guidelines as well as remaining questions sellers may have concerning the use of coupon codes and ‘boosting’ sales.
In this third wave of crackdowns on reviews, Amazon is now deleting reviews that were written by product testers – even though they were written before Amazon’s review policy guideline changed. In this post, we explore the ramifications of the latest move to boost customer trust in Amazon reviews and look at what the future could hold for sellers.
You can’t always tell based upon ACoS alone whether you’re making a profit with Amazon Sponsored Products. Learn how to interpret the ACoS of your keyword, ad group, and campaign.
The latest changes to Amazon’s review policy implement drastic action against fake reviews and ‘product testers’ writing incentivized reviews. Sellers now need to step up their game to ensure new products will enter the USA market successfully – and we’ll show you how.
Overview of Amazon Marketing Methods [Infographic]: Use The Right Marketing To Increase Your Listing’s Visibility On Amazon
Advertising and marketing your products both on and off Amazon can greatly improve your listing’s visibility. We’ve compiled an overview of different methods available in a pretty little infographic, so you can get inspired to boost your Amazon business in new ways!
One of the most important aspects of an Amazon PPC (Pay Per Click) sponsored products campaign is keyword selection. You want to bid on relevant keywords that will bring in high conversion rates for your PPC ads – or else you’re just wasting time and money.
Forgetting an important keyword is like forgetting your wallet on a park bench – for quite some time you’ll be regretting that stupid move which led to lost money. If you forget any keywords in your Amazon product listing, then it won’t be found via search! Use these six thorough keyword research methods to make sure your listing is highly visible.
The Advertising Cost of Sale (ACoS) is a key metric to measure performance of Amazon Sponsored Products campaigns. The ACoS indicates how many dollars you need to spend on ads to generate $1 in sales. We’ll show you here how it’s calculated, and when you’ll want ACoS to be higher or lower than your break-even ACoS.
We do a lot of experiments to test assumptions and build new knowledge about how the Amazon ranking algorithm works. For each experiment, we create new products that are all exactly similar except for the one characteristic we want to test. We then analyze the search results to see if the difference in the one characteristic has an impact on ranking. With the following experiment, we wanted to find out if it helps to repeat keywords in your Amazon product listings, i.e. if a higher keyword density can improve your rankings.
Bullet points for a product on Amazon appear next to the images on the product page. Key specs and information are great to include here – and crucial as a way of driving conversion rates and product ranking on Amazon. In this case study, we will find out