Amazon advertisers can now use Sellics Keyword Harvesting Automation to automatically transfer search terms, keywords, or ASIN targets from one ad group or campaign to another, based on a previously defined set of rules.
Amazon Prime Day 2019 can break your bank or boost your sales — Follow these easy steps to maximize your ROI during the biggest sales event this summer
Amazon Sponsored Brand ads displayed in the top of search results are considered prime real-estate for search visibility. While the heavily utilized Sponsored Product ads are typically used to drive lower funnel conversion, Amazon recommends advertisers to use Sponsored Brands as a brand discovery tool to help them capture more top of funnel customers.
With Amazon PPC Ad Scheduling, Sellics users can play and pause their Sponsored Product Ads at their own chosen times.
There appear to be some shake-ups in Amazon Vendor Central. Over the last two quarters, some Amazon vendors have seen a surprising decrease in their purchase orders from Amazon. Others have experienced long wait times between POs. These problems became even more obvious recently as many Amazon vendors experienced reductions…
To help advertisers get the most out of Amazon’s new adjust bids by placement feature, you can now use Sellics to evaluate your placement reports, see which placement is generating the most sales, has the lowest ACoS, and much more.
Amazon has recently rolled out a series of new Amazon PPC features — among them the intriguing options ‘Campaign Bidding Strategies’ and ‘Adjust Bids by Placement’. Intriguing and scary — many marketers and Amazon sellers feel overwhelmed and intimidated. They worry that these changes will ruin all their existing well-optimized…
The new Product ASIN Targeting features present interesting opportunities for advertisers on Amazon. At Sellics we’ve devised different strategies for Category, Brand, and ASIN targeting to help sellers and vendors get the most out of this new PPC targeting feature.