In this post, we’ll explain how you can sucessfully sell on Amazon, summarized in two key insights: excellent keyword ranking OR owning the Buy Box and realizing that there are many options to increase sales without lowering prices. Read the advanced Amazon selling tips here!
Article Level – Medium
There are always rumours going around among Amazon sellers that after a product goes out of stock, its rankings for the most important keywords drop and the product ranks considerably lower than before it went out of stock. This is why many sellers would rather raise prices to hold onto what’s left of inventory and not go out of stock. But is that really better for rankings? We put both scenarios (raising prices, then going out of stock) to the test in this real-life Amazon case study to find out how the two actually affect rankings on Amazon.
The Advertising Cost of Sale (ACoS) is a key metric to measure performance of Amazon Sponsored Products campaigns. The ACoS indicates how many dollars you need to spend on ads to generate $1 in sales. We’ll show you here how it’s calculated, and when you’ll want ACoS to be higher or lower than your break-even ACoS.
This second part now introduces the three steps required to find the perfect product to private label on Amazon FBA. In short, those are to develop a product idea, wvaluate the market segment, and perform in-depth market validation. We’ll explain each of these steps in detail.
Google optimization for both organic search (SEO) and paid search (SEM) has been a standard element in online marketing for quite some time. Optimization on Amazon, however, still seems to be in its infancy: so far, only a tiny fraction of sellers on Amazon have started to seize all the opportunities to increase sales on the world’s largest e-commerce platform by means of active optimization. We’ll show you the main similarities and differences between Google SEO and Amazon optimization in this post.