Nowadays, many customers first search for products on Amazon. There’s a good chance that they will discover your products and brand on Amazon before they even visit your website or other websites. Therefore it’s key that your brand leaves a good impression on Amazon – you might not get a…
Article Level – Medium
With Amazon Advertising automation, advertisers have the ability to fully automate their daily campaign management tasks, and significantly increase their return on ad spend (ROAS) in the process.
Track your price history and receive alerts when your price is undercut — Fast action with the Sellics price monitoring feature for Amazon vendors
Amazon Prime Day 2019 can break your bank or boost your sales — Follow these easy steps to maximize your ROI during the biggest sales event this summer
Amazon Sponsored Brand ads displayed in the top of search results are considered prime real-estate for search visibility. While the heavily utilized Sponsored Product ads are typically used to drive lower funnel conversion, Amazon recommends advertisers to use Sponsored Brands as a brand discovery tool to help them capture more top of funnel customers.
There appear to be some shake-ups in Amazon Vendor Central. At the end of 2018 and beginning of 2019, some Amazon vendors have seen a surprising decrease in their purchase orders from Amazon. Others have experienced long wait times between POs. These problems became even more obvious recently as many…
Amazon has recently rolled out a series of new Amazon PPC features — among them the intriguing options ‘Campaign Bidding Strategies’ and ‘Adjust Bids by Placement’. Intriguing and scary — many marketers and Amazon sellers feel overwhelmed and intimidated. They worry that these changes will ruin all their existing well-optimized…
Winning the Buy Box on Amazon means making the sale. But there are two scenarios, where vendors might not want Amazon to win the Buy Box. Learn why!
The new Product ASIN Targeting features present interesting opportunities for advertisers on Amazon. At Sellics we’ve devised different strategies for Category, Brand, and ASIN targeting to help sellers and vendors get the most out of this new PPC targeting feature.
The Amazon A9 Ranking Algorithm Update for January 2019 – What is new in keyword optimization?