Article Level – Medium

Vendor Learning Series: Listing Optimization for Search Visibility & Conversion

Vendor Learning Series: Listing Optimization for Search Visibility & Conversion

With the every increasing selection on Amazon, products can easily get lost down the ‘black hole’. Adding a product to the Amazon retail catalog is no longer enough and doesn’t guarantee the product will be visible or convert into a sale. Vendors must do all they can to ensure this doesn’t happen: they want their products to be easily discovered, clicked on and purchased..

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