Amazon’s ad business is blowing up in 2018. While Google and Facebook can only infer your buying intentions, Amazon’s wealth of first-hand consumer purchasing data is enabling savvy marketers to greatly improve their ad targeting across the entire customer purchase funnel.
Article Level – Expert
When it comes to PPC optimization, many sellers focus on optimizing for a lower ACoS for their campaign, following the assumption that less money spent on advertising= more overall profit. However, optimizing for a low ACoS is not always the best tactic for your campaign, if your goal is to maximize the total profit for your product.
At Sellics we recently devoted ourselves to writing a dedicated series of articles to help our sellers successfully master Amazon PPC. This guide summarizes our complete writings on Amazon PPC, including a step-by-step guide for creating your first PPC campaign.
In this article we explain how to setup your campaign following our recommended PPC campaign structure. Our recommended approach will also enable Amazon vendors, who may only have very limited time to spend on campaign optimization, to achieve successful results with Amazon PPC.
CPC optimization can a very valuable tool to help you achieve your goals with Amazon PPC. Whether you’re looking to maximize sales, profit, or targeting a lower ACoS, by learning to optimize your keyword bids you will be able to exert greater control over your advertising costs on Amazon.
Before starting with Amazon PPC, sellers should think carefully about how much time and effort they want to put into PPC campaign optimization. A campaign that requires less effort will also mean less precision over campaign optimization, and vice versa.
Campaign budgets allow Amazon sellers to assign a cap on how much they want to spend on PPC advertising. In this article we will breakdown how the different campaign budgets work, what you should take into consideration, and how to use the campaign budgets for maximum effect.
In order to run successful Amazon Sponsored Products (‘PPC’) campaigns, sellers need to invest in the time to learn how to correctly structure and maintain their advertising campaigns from the start. This becomes critical as your business on Amazon scales, and you quickly find yourself managing a rapidly growing set of ad campaigns.
You can’t always tell based upon ACoS alone whether you’re making a profit with Amazon Sponsored Products. Learn how to interpret the ACoS of your keyword, ad group, and campaign.
One of the most important aspects of an Amazon PPC (Pay Per Click) sponsored products campaign is keyword selection. You want to bid on relevant keywords that will bring in high conversion rates for your PPC ads – or else you’re just wasting time and money.