Article Level – Expert

How to Find Out Competitor Conversion Rates With Amazon Brand Analytics

How to Find Out Competitor Conversion Rates With Amazon Brand Analytics

Take a moment to think about the following. What would you do if you knew the organic Amazon conversion rates of your top competitor’s products for each search term?  Amazon product research — Revolutionary opportunities. Listing optimization — Learn from the best-converting listings. SEO strategy — Focus on the best-converting…

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Amazon Guide: AMG, AAP, Marketing Services Explained

Amazon Guide: AMG, AAP, Marketing Services Explained

Amazon’s ad business is blowing up in 2018. While Google and Facebook can only infer your buying intentions, Amazon’s wealth of first-hand consumer purchasing data is enabling savvy marketers to greatly improve their ad targeting across the entire customer purchase funnel.

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Amazon PPC Strategy: Profit v.s. ACoS Optimization

Amazon PPC Strategy: Profit v.s. ACoS Optimization

When it comes to PPC optimization, many sellers focus on optimizing for a lower ACoS for their campaign, following the assumption that less money spent on advertising= more overall profit. However, optimizing for a low ACoS is not always the best tactic for your campaign, if your goal is to maximize the total profit for your product.

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Amazon PPC Series: Guide to Campaign Setup

Amazon PPC Series: Guide to Campaign Setup

In this article we explain how to setup your campaign following our recommended PPC campaign structure. Our recommended approach will also enable Amazon vendors, who may only have very limited time to spend on campaign optimization, to achieve successful results with Amazon PPC.

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Amazon PPC Series: Guide to CPC Optimization

Amazon PPC Series: Guide to CPC Optimization

CPC optimization can a very valuable tool to help you achieve your goals with Amazon PPC. Whether you’re looking to maximize sales, profit, or targeting a lower ACoS, by learning to optimize your keyword bids you will be able to exert greater control over your advertising costs on Amazon.

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Amazon PPC Series: Campaign Budgets Explained

Amazon PPC Series: Campaign Budgets Explained

Campaign budgets allow Amazon sellers to assign a cap on how much they want to spend on PPC advertising. In this article we will breakdown how the different campaign budgets work, what you should take into consideration, and how to use the campaign budgets for maximum effect.

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Amazon PPC Series: Sponsored Products Basics Explained

Amazon PPC Series: Sponsored Products Basics Explained

In order to run successful Amazon Sponsored Products (‘PPC’) campaigns, sellers need to invest in the time to learn how to correctly structure and maintain their advertising campaigns from the start. This becomes critical as your business on Amazon scales, and you quickly find yourself managing a rapidly growing set of ad campaigns. 

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Amazon PPC: Find New Keywords Using Auto Campaigns

Amazon PPC: Find New Keywords Using Auto Campaigns

One of the most important aspects of an Amazon PPC (Pay Per Click) sponsored products campaign is keyword selection. You want to bid on relevant keywords that will bring in high conversion rates for your PPC ads – or else you’re just wasting time and money.

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