Jeff Bezos announced that more than 70,000 third-party merchants make more than $100,000 a year on Amazon. An even more staggering number is that 50% of all goods sold on the site are now from third-party merchants which is up from 35% just a few years ago. The total number of third-party merchants is roughly 2 million, but the majority are people reselling items.
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We do a lot of experiments to test assumptions and build new knowledge about how the Amazon ranking algorithm works. For each experiment, we create new products that are all exactly similar except for the one characteristic we want to test. We then analyze the search results to see if the difference in the one characteristic has an impact on ranking. With the following experiment, we wanted to find out if it helps to repeat keywords in your Amazon product listings, i.e. if a higher keyword density can improve your rankings.
Identifying the right products is the foundation for every successful private-label business. Even with terrible marketing, a great product will generally sell better than a terrible product with great marketing. Effective and thorough product research is one of the key steps to starting or expanding a private-label business. In this post, we’ll show you how to find the right product to sell on Amazon.
Bullet points for a product on Amazon appear next to the images on the product page. Key specs and information are great to include here – and crucial as a way of driving conversion rates and product ranking on Amazon. In this case study, we will find out
When it comes to Amazon keyword research, it’s important to understand that customers have different search habits on Amazon compared to Google. Shoppers are more likely to type ‘product-centric’ search queries into Amazon, and keyword research tools that rely on Google search data are unlikely to provide accurate results. Amazon…
Amazon Pay-Per-Click (‘PPC’) advertising has developed into a very powerful marketing channel on Amazon. Running Amazon PPC ads enables sellers and vendors to ‘buy’ visibility for their products at the top of Amazon’s search results page. This is a very effective way to drive sales; if your ads surface on…