PRIVACY NOTICE

We, Sellics Marketplace Analytics GmbH (hereinafter: “Sellics” or “we”), appreciate your interest in our website and our services offered on the website (together “the Offer”). We are aware of the special importance of data protection for you, our users, when using our website and the services offered there.

In the following, we would like to inform you about how we handle your personal data when you use our Offer and what rights you are entitled to.


In a Nutshell

We, Sellics Marketplace Analytics GmbH, Linienstraße 214, 10119 Berlin, are the controller for the data processing on this website.

Data processing on this website may differ from user to user.

  • If you visit the website (also) as a non-registered user for purely informational purposes, technical data about your device and, depending on your settings in the cookie banner, further data from individual services are processed for convenience, analysis or marketing purposes. Legal bases are primarily our legitimate interest in the operation of the website (Article 6 (1) lit. f) GDPR) or your consent given in the cookie banner (Article 6 (1) lit. a) GDPR).
  • If you use the website and our software products offered there as a registered user, additional data will be collected. Therefore, there is a Section in this Privacy Notice for registered users only. The legal basis for data processing in this context is the fulfillment of the contract concluded with us (Article 6 (1) lit. b) GDPR).
  • If you use our paid service as a registered user, we additionally process your payment information for payment processing.

Data processing further depends on the extent to which you use this website and the services offered there. Further data is processed, for example, when you use the following functions:

  • Subscription to the newsletter
  • Participation in our Affiliate Programme
  • Inquiries to customer support
  • Use of the website’s comment feature
  • Playing videos

 

Data may be transferred to the USA if the transfer has been secured by standard data protection clauses of the EU Commission or if you consent to the transfer.

As a user of the website, you are entitled to certain rights regarding the processing of your data by us. You can reach us regarding the exercising of your rights or for questions on data protection under our contact details.


Privacy Notice in Detail

1. Scope

1.1 This Data Privacy Notice contains information about data processing in connection with the use of our website at www.sellics.com and the software products offered there.

1.2 By its nature, this Privacy Notice can only apply to the content on our websites and the server used by us, and does not cover content and websites of third parties to which our offer merely links. This applies, for example, to links to social networks such as Facebook, Twitter, Xing and LinkedIn. Processing of your personal data via these social networks is performed by the respective network provider without us having any influence on this processing. The same applies to personal data you share with us via such a platform, for example, by contacting our profile in the respective social network. Information on the handling and protection of your personal data on these platforms can be found in the privacy policiy of the respective platform.

2. Controller under Data Protection Law / Contact Details

Controller of the data processing on our website is

Sellics Marketplace Analytics GmbH
Linienstraße 214
10119 Berlin
Germany

Telephone: (Data Protection Officer): +49 (0)30 555 70 100
E-mail: dpo@sellics.com

If you have any questions or concerns regarding your personal data or your rights in this context, please do not hesitate to contact us under the above contact details.

3. Data Collection when Visiting the Website

When you visit our website, the web server we use automatically logs information that your browser transfers to us. Collected information are the IP address of the computer or other device you use (“Device”), date and time (including time zone) of the respective access to the website, as well as information on which exact page or file was accessed, the domain from which you accessed our website (so-called referrer URL), the operating system and the browser you use. Processing these data, especially the IP address of your Device and the other data mentioned above, by us or our web hosting provider, is required to enable us to provide the website at all. For this purpose, your IP address must be stored for the time of the session. We will principally not bring these data together with other data from other sources. Legal basis for the data processing to enable use of the website is Article 6 (1) lit. f) GDPR, and our legitimate interest is providing our Offer.

Generally, we store the aforementioned data, including IP addresses, only in an anonymised form and use it only in this anonymised form to analyse the use of the Offer and the further development and optimisation of the Offer in your interest, also on the basis of Article 6 (1) lit. f) GDPR. Our legitimate interest is the continuous improvement of our Offer to provide you with the greatest possible user experience.

4. Use of Cookies

This website uses cookies and similar technologies (collectively “Cookies”). Cookies are small text files that store settings and data on your Device for transmission to us and transmit these data each time you access our services. Cookies allow us to recognise your Device and, if any, to make your preferences immediately available.

In terms of their storage period, the Cookies used on the website can be categorised as follows:

  • Session Cookies: These Cookies are automatically deleted when the browser is closed. They contain a so-called session ID. They allow for various requests from your browser to be assigned to the joint session, and your Device can be recognised if you return to our website.
  • Persistent Cookies: These Cookies remain stored on your Device and are automatically deleted after a certain period of time (depending on the specific Cookie from a few hours to two years), or at your instigation.

You can usually delete Cookies stored by your browser yourself in the settings of your browser, and also set your browser so that it informs you accordingly and asks for permission before storing a Cookie.

In terms of their purpose of use, the Cookies used on our website can be roughly categorised as follows:

  • Necessary Cookies: These Cookies are technically absolutely necessary to navigate the website, use basic functions and ensure the security of the website; they do not collect information for marketing purposes nor do they record which other websites you visit. In Germany, the storage of Cookies on your Device and access to these Cookies are based on section 25 (2) no. 2 German Telecommunications Telemedia Data Protection Act (TTDSG).
  • Optional Cookies (preference, statistics, marketing): These Cookies can, among other things, record your interactions on the website and are used for analysis or marketing purposes. The use of these Cookies (i.e. their storage on your Device and access to these Cookies) takes place exclusively with your express, active consent which may be freely revoked at any time. In Germany, these cookies are used in accordance with section 25 (1) TTDSG. Your consent is obtained in our cookie banner and can also be revoked there. Further information can be found below regarding each website function or service that uses such optional Cookies:
  • Analytics tools (Section 5, Statistics Cookies).
  • Marketing tools (Section 6, Marketing Cookies)
  • Tracking with Hubspot (Section 7.2, Statistics and Marketing Cookies)
  • Affiliate networks (Section 7.1, Marketing Cookies)
  • Customer support with Intercom (Section 14.1, Statistics/Marketing Cookies)
  • Comment feature (Section 13, Preference Cookies)

5. Use of Analytics Tools

5.1 Purpose of Data Processing

We would like to design our Offers in the best possible way. To this end, we would like to understand which of our websites and services users particularly like to access and how these websites and services are used. To determine this, we use so-called “analytics” tools that record visitor behaviour. Such analytics tools enable us to measure the use of our Offer. With the help of the analytics tools, we collect the following information in particular:

  • Which links do users click on other websites to arrive at our Offer?
  • Which of our (sub-)websites are visited, when, how often, and in what order?
  • Which links or Offers do the users of our website click on?

The analytics tools generally collect these data in pseudonymous form and create statistical reports from it. We only receive these statistical reports which do not allow us to identify individual users. From the statistics, we can draw conclusions about which services are particularly attractive or interesting for our users, and therefore how we can further optimise our Offer.

5.2 Google Analytics

With your consent, we use Google Analytics, a web analytics service provided by Google Ireland Limited, Gordon House, Barrow Street Dublin 4 (“Google”). In addition to user interactions on our website, Google Analytics also collects technical data, in particular the IP address of the Device, in order to ensure the security of the service and to provide us, as the website operator, with information about the country, region or location from which the website is accessed (so-called “IP location determination”). We use Google Analytics exclusively with the extension “_anonymizehelp()” By activating this extension for our website, your IP address is shortened before being transmitted to a Google server in the USA within the European Economic Area. Google Analytics collects the above information using Cookies, among others, which contain an individual ID of the user. In this way, Google may be able to identify individual users across websites or even devices. The Cookies are stored for a maximum of 2 years, after which they are automatically deleted.

Google will use this information on our behalf for the purpose of evaluating your use of our website, compiling reports on website activity and providing other services relating to website activity and internet usage for us.

Google processes the aforementioned data collected via Google Analytics also for its own purposes to the extent covered by its own privacy policy. The data may therefore be stored by Google in usage profiles and processed, for instance, to improve products, develop new products, measure the effectiveness of certain advertising and market research, and personalise content and advertisements. If you are logged in to Google, your data will be directly assigned to your user account. If you do not wish to be assigned to your user account at Google, you must log out before activating Google Analytics. We have no influence on the further processing of your data by Google. Further details on data processing within the framework of Google Analytics are available at https://policies.google.com/privacy .

For further details on the data processing with Google Analytics please visit http://google.com/analytics/terms/de.html as well as support.google.com/analytics/answer/6004245?hl=de/ .

5.3 Hotjar

With your consent, we further use the Hotjar analytics tool. This is a web analytics service provided by Hotjar Limited, Level 2, St Julian’s Business Centre, 3, Elia Zammit Street, St Julian’s STJ 1000, Malta (“Hotjar”), which enables an analysis of your use of our Offer. In addition to user interactions, certain technical data about your Device (IP address, information about the operating system and browser used, browser language, etc.) are forwarded to Hotjar servers. We use Hotjar’s anonymisation function on this website. It shortens your IP address and ensures that you are not individually identifiable based on the analysis data. We do not combine the data with any other personal data. Hotjar collects the above information using Cookies, among others, which contain an individual ID of the user. The Cookies are stored for a maximum of 365 days, after which they are automatically deleted.

Hotjar will only process this personal data on our behalf. The transfer of data to Hotjar in connection with the Hotjar tool is based on Article 28 GDPR.

You can determine whether or not we may use the Hotjar tool by giving your consent (see below). You may further decide against the analysis function by simply activating the standard “Do not track” function in your browser. In this case, we will not process your personal data in the manner described here. An explanation of how to enable the “Do not Track” function can be found here: www.hotjar.com/legal/compliance/opt-out/.

For more information about Hotjar’s handling of personal data in connection with the Hotjar tool, please see the Hotjar Privacy Policy (https://www.hotjar.com/privacy).

5.4 Data Transfer to the USA

The collected data are stored on servers of the respective provider (Google or Hotjar), also in the USA. We would like to point out that the transfer of data to servers in the USA may involve additional risks, for instance it may be more difficult to enforce your rights to these data, or certain US authorities may gain access to these data. Please be aware that you agree to this transfer of data to the USA when you give your consent to use Google Analytics or Hotjar. The transfer of data to the USA therefore takes place in accordance with Article 49 (1) lit. a) GDPR, based on your consent.

According to own statements, the providers further have secured the data transfer each with the standard data protection clauses of the EU Commission according to Article 46 (2) lit. c) GDPR. These standard data protection clauses are intended to ensure that an appropriate level of data protection is maintained in the third country (USA).

5.5 Legal Basis

The legal basis for data processing by the above described analytics tools is in each case Article 6 (1) lit. a) GDPR, based on your consent. Any consent given can be freely revoked at any time with effect for the future. Consent is given in our cookie banner and can also be revoked there.

5.6 Other Analytics Tools

We may also use the following additional tools for the aforementioned analysis purposes which are explained in more detail below in the Privacy Policy:

  • Hubspot (Section 7.2)

6. Use of Marketing Tools (Facebook; LinkedIn)

6.1 Purpose of Data Processing

To the extent possible, we wish to provide our users with advertising content that is interest-based and relevant to them. To do this, we need to understand which products offered on our website are of interest to the individual user and how successful our previous advertising measures have been. In order to determine this, we use so-called “marketing” tools that enable to

  • record visitor behaviour on the website (e.g. clicks on certain links and products; visits to certain sub-websites) and, if necessary, to evaluate this in advertising profiles (so-called “tracking”),
  • play targeted personalised advertising (e.g. previously viewed products) to users on other websites (so-called “retargeting”),
  • track the user’s interactions with our advertising measures (e.g. click on the advertisement) and thereby measure the success of the advertising measures (so-called “conversion tracking”).

The marketing tools are therefore used to display personalised advertising and measure the effectiveness of our advertising measures. The advertising is played on the advertising networks of LinkedIn and Facebook.

6.2 LinkedIn Insights

The website uses the so-called LinkedIn Insight tag (or LinkedIn pixel) of LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Ireland (“LinkedIn”). Embedding this JavaScript tag enables us to play and measure personalised advertising as described above when users visit the LinkedIn social network or other websites that have also integrated the LinkedIn advertising network. For this purpose, among other things, marketing Cookies are placed on our website which are stored for a maximum of 6 months, after which they are automatically deleted.

Disabling the LinkedIn Insight tag and otherwise objecting to advertising can be done in the advertisement settings at www.linkedin.com/help/linkedin/answer/62931?trk=microsites-frontend_legal_privacy-policy&lang=en, as well as at www.linkedin.com/psettings/guest-controls/retargeting-opt-out.

6.3 Facebook Pixel

The website further uses advertising activities by Facebook Inc, Hacker Way, Menlo Park, CA 94025, USA. By integrating the so-called “Facebook Pixel” on our website, we can display our advertisements (“Facebook Ads”) to users of our website and the social network Facebook and measure and evaluate their success. For this purpose, among other things, marketing Cookies are placed on our website which are stored for a maximum of 180 days, after which they are automatically deleted.

6.4 Data Processing by LinkedIn and/or Facebook

By embedding the above marketing tools, your browser automatically establishes a direct connection to the server of the provider (Facebook or LinkedIn). The respective provider is solely responsible for processing the transmitted data to carry out the described purposes. The providers therefore decide independently on the advertising that is actually displayed. In this respect, we can only impose rough restrictions on user categories to which our advertising can potentially be shown at all, when the advertising is ordered, on the basis of a number of default settings defined by Facebook.

We have no influence on the scope and further use of the data collected through the use of these tools by LinkedIn or Facebook. We therefore inform you according to our state of knowledge: Through the integration of the respective tool on our website, the respective provider receives the information that you have called up the corresponding site of our homepage, or clicked on one of our advertisements. If you are registered with one of the services (LinkedIn or Facebook), the respective provider can assign the visit to your account. Even if you are not registered with the service or have not logged in, there is a possibility that the respective provider will learn your IP address, time slot and other identifying characteristics and link them to the actions assigned to you.

For more information on data processing by the providers, please see the links below.

6.5 Data Transfer to the USA

The collected information is stored on servers of the providers (LinkedIn or Facebook), also in the USA. As explained above, there are additional risks associated with the transfer of data to the USA. Please be aware that you agree to this transfer of data to the USA when you give your consent to use LinkedIn or Facebook. The transfer of data to the USA therefore takes place based on your consent in accordance with Article 49 (1) lit. a) GDPR.

In addition, we have concluded the standard data protection clauses adopted by the EU Commission with each of the providers in accordance with Article 46 (2) lit. c) GDPR. These standard data protection clauses are intended to ensure that an appropriate level of data protection is maintained in the third country (USA).

6.6 Legal Basis

The legal basis for data processing by the above marketing tools is in each case your consent pursuant to Article 6 (1) lit. a) GDPR. Any consent given can be freely revoked at any time with effect for the future. Consents are obtained in our cookie banner and can also be revoked there.

7. Use of Hubspot

7.1 CRM System and Forms

We use the CRM system Hubspot of the provider Hubspot, Inc., 25 First Street, 2nd Floor, Cambridge, MA 02141, USA (“Hubspot”) in order to be able to process user and customer data, as well as their inquiries, more quickly and more efficiently. With the help of Hubspot, contact forms are also provided on the website.

When using Hubspot’s software, data is also transmitted to Hubspot servers that are located in countries also outside the EU that do not have an equivalent level of data protection, such as the USA. This may result in additional risks, for instance the enforcement of your rights to these data may be more difficult. To counter these risks, we have concluded with Hubspot the standard data protection clauses adopted by the EU Commission for such data transfers. Thus, if a data transfer to server located in such third countries, including the USA, takes place, such transfer is based on Article 46 (2) lit. c) GDPR.

We have concluded a contract on data processing with Hubspot, so that Hubspot only processes the data in accordance with instructions and on our behalf. The transfer of data to Hubspot is thus based on Article 28 GDPR. Hubspot uses the data received through the CRM system only for the technical processing of the inquiries and does not pass it on to third parties.

The above data processing is carried out to protect our legitimate interest in accelerating our customer service to ensure the greatest possible user satisfaction based on Article 6 (1) lit. f) GDPR.

7.2 Tracking for Analysis and Marketing Purposes

With your consent, Hubspot also uses Cookies to analyse your use of the website (see Section 5.1) and to display personalised advertising on the LinkedIn and Facebook advertising networks, as well as to measure the effectiveness of the advertising measures (see Section 6.1). The Cookies are stored for a maximum of 2 years, after which they are automatically deleted. If this function is activated, the data collected with Hubspot (including technical information such as IP address, URL and language of the browser, the approximate location, privacy settings, interactions on the website) can be linked with the information that you provide to us in the forms (possibly, for example, name, e-mail address, telephone number) and evaluated together.

We receive the collected raw data and the statistical reports from Hubspot. Although this would theoretically be possible, we do not assign the raw data to you, that is the individual user, but use the data provided by Hubspot only statistically to optimise the website or to display and measure personalised advertising. For this purpose, Hubspot also forwards the data to advertising networks of LinkedIn and Facebook. We would like to point out that these advertising networks also process the data for their own purposes, possibly in their own advertising profiles and in accordance with their own data protection guidelines (see Sections 6.2 and 6.3).

The legal basis for the data processing for statistical and advertising purposes described above is your consent pursuant to Article 6 (1) a) GDPR. We only use these Hubspot functions and the corresponding Cookies if you give your consents to the use of analysis and marketing cookies, as well as the corresponding data processing. You are at all times entitled to withdraw your consent for the future in our cookie banner. Even if you have not given or revoked your consents, you can still make full use of the Hubspot forms on our website.

8. Google Tag Manager

We use the “Google Tag Manager” at our website, a service of Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (“Google”). The Google Tag Manager enables us to manage website tags via an interface. The Google Tag Manager which implements the tags is a cookie-less domain and does not collect any personal data itself. Google Tag Manager provides for the triggering of other tags which in turn may collect data. Google Tag Manager does not access these data. If disabled at the domain or cookie level, all tracking tags implemented with Google Tag Manager will remain disabled.

Further information on data protection can be found on the following Google websites:

9. For Registered Users Only: Data processing for the Provision of Services

9.1 Registration and Provision of the Functions of the Offer

To use our services, including some parts of the Offer, a registration is required. For this purpose, we collect your contact data (such as name, address, e-mail address, telephone number), the IP address of your Device, country or city based on this IP address, and your billing address.

To provide the functions of the Offer, we also need access to your Amazon account. For this purpose, we gather from you the access data to your Amazon account. From your Amazon account, we collect the following data to provide the functions of our Offer: your Seller ID, the order ID and other statistical data on orders (such as time of orders, sales and ordered items), master data on the products you sell (item number, description, prices) and information about your advertising activities on Amazon.

The collection and processing of the data mentioned above is carried out for the fulfillment of the user agreement concluded with you on the basis of Article 6 (1) sentence 1 lit. b) GDPR.

In no case do we collect any data about the identity of your customers or further information about your customers.

9.2 Mixpanel

Finally, we also use the Mixpanel analytics tool. This is a web analytics service provided by Mixpanel, Inc., 405 Howard St., Floor 2, San Francisco, CA 94105, USA (“Mixpanel”). The Mixpanel tool can be used to evaluate the use of our website and your interaction with the features of our website. The personal data collected, such as your IP address, among other things, may be transmitted to Mixpanel servers, possibly also outside the EU such as the USA. Mixpanel will only process this personal data on our behalf.

You can object to the use of the Mixpanel tool by following the instructions under the following link: https://mixpanel.com/optout/. In doing so, a so-called opt-out cookie will be set. If you delete the cookies on your Device, it is therefore necessary to save this opt-out cookie again by following the instructions under the link. For more information about Mixpanel’s handling of personal data in connection with the Mixpanel tool, please see the Mixpanel Privacy Statement (https://mixpanel.com/legal/privacy-overview/).

Mixpanel is certified under the EU-US Privacy Shield which is based on an adequacy decision of the EU Commission, and thus commits to comply with the EU data protection requirements. The transfer of data to Mixpanel in connection with the Mixpanel tool is based on Articles 45 and 28 GDPR.

We further use the Mixpanel tool to analyse the use of our Offer so as to continuously develop and optimise our Offer in a user-friendly way. The use of the Mixpanel tool is based on Article 6 (1) sentence 1 lit. f)GDPR. Our legitimate interest is to ensure the best possible user experience by continuously optimising and developing our Offer.

9.3 Payment Processing

For payment processing, the usage data required for this purpose in accordance with the above Sections, as well as the payment details you provided, will be collected and processed.

For handling payments, including the processing of invoices, we cooperate with Stripe Inc, 185 Berry Street, Suite 550, San Francisco, CA 94107, USA (“Stripe”). For this purpose, the aforementioned data are transmitted to and processed on Stripe’s servers which are also located outside the EU such as the USA.

Stripe is certified under the EU-US Privacy Shield which is based on an adequacy decision of the EU Commission, and thus commits to comply with the EU data protection requirements. The transfer of data to Stripe is based on Articles 45 and 28 GDPR.

The legal basis for data processing for the handling of payments is Article 6 (1) sentence 1 lit. b) GDPR, as it is necessary for the handling of the user agreement concluded with you.

9.4 Salesforce CRM System

We also use customer relationship management services (“CRM Services”) provided by Salesforce.com, Inc, The Landmark @ One Market St., Suite 300, San Francisco, California 94105, USA (“Salesforce”). We use these CRM Services of Salesforce for an efficient technical management of the data of users of our Offer, including a quick response to your inquiries in connection with your data (more details in this respect below in Section 12). When using the Salesforce CRM Services, personal data are transmitted to servers of Salesforce which are also located outside the EU, such as the USA.

Salesforce is certified under the EU-US Privacy Shield which is based on an adequacy decision of the EU Commission, and thus commits to comply with the EU data protection requirements. The transfer of data to Salesforce is based on Articles 45 and 28 GDPR.

The legal basis for data processing in the context of customer relationship management is Article 6 (1) sentence 1 lit. f) GDPR. Our legitimate interest is to optimise the communication with our customers, in particular to be able to process customer inquiries quickly and to the satisfaction of the customer.

10. Affiliate Programme

10.1 Invoicing and Settlement with Affiliate Partners

As part of the Affiliate Programme, we work with affiliate partners who can place a link to our products on their website. To this end, we use the affiliate network of PartnerStacks Inc, 1049 El Monte Avenue, Suite C #512, Mountain View, CA 94040, USA (“PartnerStacks”).

If the website of an affiliate partner is visited and an affiliate link to one of our products is clicked there, PartnerStacks may set a Cookie on the visitor’s device for a period of 90 days. The respective affiliate partner is responsible for the data processing on the websites of our affiliate partners, including the Cookies placed there.

We will receive the information from PartnerStacks that the visitor has clicked on the affiliate link. If the visitor subsequently purchases a product or service on our website, the Cookie recognises the visitor and certain data on the conclusion of the contract (e.g. name, e-mail address, pricing). We will receive also this information from PartnerStacks, as well as statistic reports. We process this information for invoicing and settlement purposes with the affiliate partner and to measure the success of our affiliate program.

The data forwarded to PartnerStacks may also be transferred to countries outside the EU which do not have an equivalent level of data protection, such as the USA. This may result in additional risks, for instance the enforcement of your rights to these data may be more difficult. To counter these risks, we have concluded the standard data protection clauses adopted by the EU Commission for such data transfers. Thus, if a data transfer to server located in such third countries, including the USA, takes place, such transfer is based on Article 46 (2) lit. c) GDPR.

We would like to point out that PartnerStacks processes data for its own purposes, including statistical evaluation, improvement of its own service and fraud prevention. Insofar, we have no influence on the data processing by PartnerStacks. You will find further information at: https://partnerstack.com/policies#privacy-policy

The legal basis for the above mentioned data processing is Article 6 (1) lit. a) GDPR. The consent can be freely revoked in our cookie banner at any time with effect for the future.

10.2 Participation in the Affiliate Programme

If you would like to participate as an affiliate partner in our Affiliate Programme for rewarding the recommending of new users for our Offer, we obtain your name and e-mail address as well as your contact details and the URL of your website upon registration. These data are required to conclude the Affiliate Programme Agreement and to participate in the Affiliate Programme. You are free to provide additional personal data, such as other contact details.

In the context of the Affiliate Programme, we also store when another user clicks on your affiliate link and which service of our Offer this user then orders.

If you participate in our Affiliate Programme, we use the aforementioned personal data to implement the Affiliate Programme on the basis of Article 6 (1) lit. b) GDPR.

We further use these personal data to detect any abuse and attempted fraud in connection with the Affiliate Programme. The legal basis for data processing in this context is Article 6 (1) lit. f) GDPR. Our legitimate interest is the prevention of misuse of the Affiliate Programme, in particular the fraudulent obtaining of rewards.

11. YouTube Videos

With your consent, we embed videos from the YouTube service which is operated by Google. The use of YouTube allows users to comfortably play videos. If you visit a part of our website which includes YouTube content and agree to the use of the YouTube service by clicking on the preview banner, a connection is established to the servers of YouTube or Google. In the process, the fact that you have visited our website is communicated, as well as your IP address, timestamp and other log data. YouTube statistically evaluates the views of the videos and provides us with reports on these evaluations, which, however, only contain general information on the views, such as the total number of views. In this respect, we do not obtain any more detailed information about the individual data subjects.

We embed the videos in a way that does not set Cookies to analyse YouTube usage behaviour when you open the videos on our website (so-called “enhanced data protection mode”). We assume that YouTube does not evaluate user behaviour in detail when evaluating the opening of videos, and that user behaviour cannot be assigned to individuals. According to Google, the opening of a video is also not used to further personalise YouTube content.

Google processes the data collected via YouTube also for its own purposes and to an extent covered by its own privacy policy. We have no influence on that. In addition, Google may transfer the data to third countries outside the European Economic Area, in particular to the USA. For details, please refer to our explanations on data processing (Section 5.2) and data transfer (Section 5.4) by Google.

We only activate YouTube if you consent to the processing of your data by the YouTube service (in the preview banner on our website). The legal basis for data processing in connection with embedding YouTube on our website is Article 6 (1) lit. a) GDPR. You can revoke a given consent at any time with effect for the future, in particular by reloading the page and not consenting to the data processing in the preview banner. Please note that this only affects future data processing, but not with regard to the data processing to which you had already consented by activating the service.

12. Newsletter

If you would like to receive our newsletter you need to register for the respective newsletter. For the registration and to send you the newsletter we need your valid e-mail address. To make sure that you are the owner of the provided e-mail address and in fact would like to receive information from us, we us the so-called double opt-in. After submitted registration you will receive a link to confirm and enable subscription to the newsletter. Once you have enabled the newsletter service by clicking on the link, your registration comes into effect and the newsletter you chose is sent out.

Delivery of the newsletter is carried out by the “MailChimp” service, a newsletter delivery platform of the US provider The Rocket Science Group LLC d/b/a MailChimp, 675 Ponce De Leon Ave NE #5000, Atlanta, GA 30308, USA (hereinafter: “MailChimp”). For this purpose, your e-mail address and the fact that you have subscribed to our newsletter, as well as any other personal data required for the respective newsletter delivery, are transferred to MailChimp and stored on MailChimp servers in the USA. MailChimp only uses this information to send and evaluate the newsletter on our behalf.

We strictly observe compliance with the GDPR, including the requirements for IT and data security. MailChimp also strictly observes these requirements. MailChimp is certified under the EU-US Privacy Shield which is based on an adequacy decision of the EU Commission, and thus commits to comply with the EU data protection requirements. The transfer of data to MailChimp is based on Articles 28 and 45 GDPR.

The legal basis for data processing in the context of the newsletter is your consent pursuant to Article 6 (1) sentence 1 lit. a) GDPR.

It is of course possible to unsubscribe from the e-mail newsletters and to revoke the consent you gave to the sending of newsletters. To unsubscribe or revoke you only have to send an e-mail to info@sellics.com or click the unsubscribe link contained in each newsletter.

13. Comment Feature on this Website

In our blog, where we publish various posts on topics related to our activities, you may leave public comments. Your comment will be published with your given user name at the post. We recommend that you use a pseudonym instead of your real name. The user name and e-mail address are required, all other details may be given voluntarily. If you post a comment, we will store your IP address which we will delete after one week. The storage is necessary in order to be able to defend ourselves against liability claims in cases of possible publication of illegal content. We need your e-mail address in order to contact you if a third party should object to your comment as illegal. The legal basis for this is Article 6 (1) lit. c) and f) GDPR. The comments are not reviewed before they are published. We reserve the right to delete comments if they are objected to by third parties as unlawful.

If you agree to the preference cookies on the website, the selected username, e-mail address and, if given, the website URL of the user are stored so that this information does not have to be entered again if the user wants to leave a comment on our blog again. The Cookies are stored for a maximum of 347 days, after which they are automatically deleted. These Cookies are only stored and read with your consent. You may freely revoke your consent at any time with effect for the future. The processing of data in connection with the comment feature is based on Article 6 (1) lit. c) and f) GDPR (see above).

14. Customer Support and Other Data Processing

14.1 Customer Support and Use of Intercom Services

We use services of Intercom R&D Unlimited Company, 2nd Floor, Stephen Court, 18-21 St. Stephen’s Green, Dublin 2, Ireland (“Intercom”) on our website to provide options for contact, in particular a customer support chat for quick answers to questions and problems related to the use of our Offer. The information is also used to create statistic reports on the use of our services offered on the platform.

Intercom’s live chat tool collects technical data about your Device (e.g. IP address, information about the browser type and operating system used, referrer URL) as well as any information entered into the chat. With the help of a Cookie which assigns a pseudonymous identification number (so-called ID) to the browser used, Intercom can also recognise the browser when the website is visited again at a later time. This enables cross-session customer support via the tool. The Cookies used by Intercom are stored for a maximum of 9 months, after which they are automatically deleted. We have concluded a contract with Intercom on data processing, so that Intercom processes the data for above mentioned purposes in accordance with instructions and on our behalf.

Intercom maybe process the aforementioned data also for its own purposes to the extent in accordance with its own privacy policy. Insofar we have no influence on the scope and further use of the data. We therefore inform you according to our knowledge: The data may be stored by Intercom in user profiles and processed, for example, for product improvement and for the display of personalised advertising. Intercom may also share the data with its own advertising partners. You will find further information on the data processing by Intercom at: https://www.intercom.com/legal/privacy#how-and-why-we-use-your-personal-data

The data are transferred to Intercom servers that are located in countries also outside the EU that do not have an equivalent level of data protection (such as the USA). This may result in additional risks, for instance the enforcement of your rights to these data may be more difficult. Please be aware that you agree to this transfer of data to the USA when you give your consent to use Intercom. The transfer of data to the USA therefore takes place based on your consent in accordance with Article 49 (1) lit. a) GDPR.

Such data transfers have further been secured by the standard data protection clauses of the EU Commission according to Article 46 (2) lit. c) GDPR. These standard data protection clauses are intended to ensure that an appropriate level of data protection is maintained in the third country (USA).

The legal basis for data processing in the context of the Intercom services is your consent pursuant to Article 6 (1) lit. a) GDPR. The consent can be freely revoked in our cookie banner at any time with effect for the future.

14.2 Other Data Processing

Further personal data is stored if you enter them voluntarily on our website (e.g. if you contact us via the options offered on the website).

We process these personal data to fulfill the purpose recognisably connected with the transfer, e.g. the processing of your inquiry. The basis for this processing of your personal data in the context of contacting us is Article 6 (1) lit. f) GDPR, whereby our legitimate interest is the handling of your inquiry to your complete satisfaction.

For e-mail communication with you, especially with respect to customer support, we use the services of Sendgrid, Inc, 1801 California Street, Suite 500, Denver, Colorado 80202, USA (“Sendgrid”). Your contact data required for e-mail communication with you may be transmitted to Sendgrid servers, also in countries outside the European Economic Area, such as the USA. As explained above, there are additional risks associated with the transfer of data to the USA. We have herefore concluded with Sengrid the standard data protection clauses adopted by the EU Commission in accordance with Article 46 (2) lit. c) GDPR. These standard data protection clauses are intended to ensure that an appropriate level of data protection is maintained in the third country (USA).

In addition, we have concluded a contract with Sengrid on data processing, so that Sengrid only processes the data in accordance with instructions and on our behalf.

The legal basis for data processing in connection with customer support is Article 6 (1) sentence 1 lit. f) GDPR, whereby our legitimate interest is the efficient handling of your respective inquiry to your satisfaction which also includes quick communication by e-mail.

15. Forwarding of Personal Data

Principally, your personal data will only be passed on to any other third parties with your expressive consent. Exceptions are made only for transfers to our service providers as listed above or cooperation partners who we need to provide our Offer and who we have engaged accordingly (for example newsletter delivery providers, technical service providers, service providers for payment). Your data will thus be transferred to such service providers and cooperation partners to fulfill a contract pursuant to Article 6 (1) lit. b) GDPR. In such cases, we – just as our partners – strictly comply with the requirements under the GDPR. Before passing on your personal data, of course we ensure that service providers and cooperation partners have taken the necessary technical and organisational measures to ensure and adequate level of protection. The extent of transferred data is limited to the respectively required minimum.

The communication to state institutions and authorities entitled to obtain information will also only be carried out within the framework of legal duties of disclosure or if we are obligated by a court order or official instruction to disclose information. In such case disclosure of your data is required pursuant to Article 6 (1) lit. c) GDPR in order to comply with a legal duty which we are subject to.

16. No Automated Decision-Making

Our Offer does principally not include an automated decision-making process, including profiling, pursuant to Article 22 (1) and 4 GDPR. Should this change and individual, special features of our Offer in individual cases include also an automated decision-making process, we will provide you with relevant information about the logic involved and the scope of such processing.

17. Erasure of Personal Data

We will process your personal data no longer than necessary to provide our services or achieve the processing purpose or legitimate reasons on our side, including required by statutory retention periods, require processing.

Personal data relating to you will be erased as soon as the purpose for processing them ceases to exist. If there are legitimate reasons opposing an erasure in terms of Article 17 (3) GDPR, for instance statutory retention or storage periods, processing of these data will be limited. In such case the data will be erased as soon as the reason for further storage ceases to exist, for example if the statutory retention period expires.

Data that we have processed on the basis of consent will generally be erased or made anonymous immediately after consent is revoked.

18. Your Rights

You have the right to obtain at any time from us information on personal data concerning you stored with us, on purposes of the processing, where such data come from, what kind of disclosure has been carried out, recipients or categories of recipients to whom personal data have been disclosed, storage period, and on the data subject’s rights, free of charge, in writing or electronic form.

Above that, you are entitled to require at any time rectification of inaccurate personal data as well as erasure of personal data concerning you, unless legitimate reasons oppose an erasure, or restriction of processing. To the extent that personal data are concerned which are required for providing you our service, erasure or restriction of processing of such data may only be carried out once you no longer use our Offer.

On grounds relating to your particular situation, you have the right to object at any time to data processing pursuant to Article 6 (1) f) GDPR, unless we can demonstrate compelling legitimate grounds for the processing which override your interests, or such processing serves the establishment, exercise or defence of legal claims. You may object to data processing for the purpose of direct marketing at any time without having to furnish special reasons for doing so.

Moreover, in case you have provided personal data concerning yourself and we have processed your data due to your consent or for the purposes of performance of contract, you have the right to request to be provided with these data in a structured, commonly used and machine-readable format, as well as the right to have this information transmitted to another data controller, where it is technically feasible (so-called right to data portability).

You may freely revoke all of your consents to use personal data at any time with effect for the future.

You may also lodge a complaint with a supervisory authority if you believe that data processing performed by us infringes statutory regulations.

To assert your rights you are welcome to contact us in writing at Sellics Marketplace Analytics GmbH, Linienstraße 214, 10119 Berlin, or by e-mail at dpo@sellics.com, or contact our Data Protection Officer at +49 (0)30 555 70 100.

19. Updating of this Privacy Notice

We reserve the right to review and update this Privacy Notice from time to time insofar as this is necessary, for example as a result of new technical developments or changes in case law or in our business operations. We therefore recommend that you review the provisions of this Privacy Notice from time to time to ensure that you are aware of how we collect, process and use personal data.

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