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From Amazon PPC ad types to campaign set up and strategic blueprints, our guides have all of the information you need to know. Get access when you receive your free Sellics Benchmarker [Beta] report.

Beginner PPC Guides

Amazon A+ Content Module Guide

Save time creating your Amazon A+ Content

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How to Use the Amazon Search Term Report for Product Research

Learn how to get conversion rates using Amazon Brand Analytics and use those insights for your product research

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Sponsored Products (Beginner)

Everything you need to start and optimize your first Sponsored Products campaign.

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Amazon PPC: The Ultimate Guide

An introduction to Amazon's PPC advertising platform and the three different ad types.

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Advanced PPC Guides

Amazon DSP Deep-dive (H1 2022)

What the data says about 4 of advertisers' most common Amazon DSP questions, plus insights by targeting, creative, and inventory type

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Study: Amazon PPC Intraday Performance Benchmarks and Dayparting Strategies

See hourly ad performance trends and heatmaps for the typical shopping week on Amazon and learn how to apply these insights for your bidding strategy (dayparting).

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Strategic Guidelines for Amazon PPC During the Coronavirus Pandemic

Top Tips & Use Cases

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Amazon Shopping Trends During the Coronavirus Crisis

Top & Flop 50 Products on Amazon.com

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PPC Performance on Amazon Prime Day

Data-Driven Insights from Amazon Prime Day 2019

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Sponsored Brands

A comprehensive look at Sponsored Brands ads, strategy, and optimization.

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Sponsored Products (Advanced)

For experienced users, a guide to fine tuning your Sponsored Products campaigns.

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Sponsored Display

A display ads deep-dive, including the new views remarketing targeting option and category refinements.

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Checklists

Amazon SEO Checklist

27 Essential Rules to Improve Your Product's Ranking on Amazon

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Amazon PPC Cheatsheet

6 Essential Tips to Boost Your Ad Performance on Amazon

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