Sellics headed to Amsterdam to speak and exhibit in the 2019 PPC Congress, taking place from October 3 – 4. PPC Congress is known as the ”Golden Triangle” event where sellers, PPC software companies, and PPC consultants can get together to focus on Amazon advertising strategy.
Our very own Mohit Minhas, Sellics’ Advertising Product Lead presented on: Data-driven Analysis of Different PPC Strategies
In this presentation, Mohit provided insights into the recent Amazon advertising developments such as Placements, Dynamic Bidding, & ASIN Targeting and also dove into the landscape of PPC Bid & Keyword automation. He discussed different automation techniques such as rules, machine learning, & Amazon dynamic bidding, and explored how they interact with each other.