Forgetting an important keyword is like forgetting your wallet on a park bench – for quite some time you’ll be regretting that stupid move which led to lost money. If you forget any keywords in your Amazon product listing, then it won’t be found via search! Use these six thorough keyword research methods to make sure your listing is highly visible.
Amazon Marketing Tips
The Advertising Cost of Sale (ACoS) is a key metric to measure performance of Amazon Sponsored Products campaigns. The ACoS indicates how many dollars you need to spend on ads to generate $1 in sales. We’ll show you here how it’s calculated, and when you’ll want ACoS to be higher or lower than your break-even ACoS.
Why bother advertising your products off Amazon, especially if you have your own online shop? The short and sweet answer is to increase your ranking on Amazon and increase conversion rate – but the way of going about that will take a bit more explanation.
We do a lot of experiments to test assumptions and build new knowledge about how the Amazon ranking algorithm works. For each experiment, we create new products that are all exactly similar except for the one characteristic we want to test. We then analyze the search results to see if the difference in the one characteristic has an impact on ranking. With the following experiment, we wanted to find out if it helps to repeat keywords in your Amazon product listings, i.e. if a higher keyword density can improve your rankings.
Bullet points for a product on Amazon appear next to the images on the product page. Key specs and information are great to include here – and crucial as a way of driving conversion rates and product ranking on Amazon. In this case study, we will find out
Google optimization for both organic search (SEO) and paid search (SEM) has been a standard element in online marketing for quite some time. Optimization on Amazon, however, still seems to be in its infancy: so far, only a tiny fraction of sellers on Amazon have started to seize all the opportunities to increase sales on the world’s largest e-commerce platform by means of active optimization. We’ll show you the main similarities and differences between Google SEO and Amazon optimization in this post.
Amazon Pay-Per-Click (‘PPC’) advertising has developed into a very powerful marketing channel on Amazon. Running Amazon PPC ads enables sellers and vendors to ‘buy’ visibility for their products at the top of Amazon’s search results page. This is a very effective way to drive sales; if your ads surface on…