You can’t always tell based upon ACoS alone whether you’re making a profit with Amazon Sponsored Products. Learn how to interpret the ACoS of your keyword, ad group, and campaign.
Amazon Marketing Tips
Overview of Amazon Marketing Methods [Infographic]: Use The Right Marketing To Increase Your Listing’s Visibility On Amazon
Advertising and marketing your products both on and off Amazon can greatly improve your listing’s visibility. We’ve compiled an overview of different methods available in a pretty little infographic, so you can get inspired to boost your Amazon business in new ways!
One of the most important aspects of an Amazon PPC (Pay Per Click) sponsored products campaign is keyword selection. You want to bid on relevant keywords that will bring in high conversion rates for your PPC ads – or else you’re just wasting time and money.
There are always rumours going around among Amazon sellers that after a product goes out of stock, its rankings for the most important keywords drop and the product ranks considerably lower than before it went out of stock. This is why many sellers would rather raise prices to hold onto what’s left of inventory and not go out of stock. But is that really better for rankings? We put both scenarios (raising prices, then going out of stock) to the test in this real-life Amazon case study to find out how the two actually affect rankings on Amazon.
We’ve become spoiled in this age of ‘freemium’, expecting free versions of software to professionally manage our business without a hitch. If you’re selling on Amazon with Fulfillment By Amazon (FBA), however, you’re suffering a huge disadvantage if you keep holding out Scrooge-style on paying for Amazon tools. Here’s why.
Forgetting an important keyword is like forgetting your wallet on a park bench – for quite some time you’ll be regretting that stupid move which led to lost money. If you forget any keywords in your Amazon product listing, then it won’t be found via search! Use these six thorough keyword research methods to make sure your listing is highly visible.
The Advertising Cost of Sale (ACoS) is a key metric to measure performance of Amazon Sponsored Products campaigns. The ACoS indicates how many dollars you need to spend on ads to generate $1 in sales. We’ll show you here how it’s calculated, and when you’ll want ACoS to be higher or lower than your break-even ACoS.
Why bother advertising your products off Amazon, especially if you have your own online shop? The short and sweet answer is to increase your ranking on Amazon and increase conversion rate – but the way of going about that will take a bit more explanation.
We do a lot of experiments to test assumptions and build new knowledge about how the Amazon ranking algorithm works. For each experiment, we create new products that are all exactly similar except for the one characteristic we want to test. We then analyze the search results to see if the difference in the one characteristic has an impact on ranking. With the following experiment, we wanted to find out if it helps to repeat keywords in your Amazon product listings, i.e. if a higher keyword density can improve your rankings.
Bullet points for a product on Amazon appear next to the images on the product page. Key specs and information are great to include here – and crucial as a way of driving conversion rates and product ranking on Amazon. In this case study, we will find out