Amazon Marketing Tips

Amazon PPC: Find New Keywords Using Auto Campaigns

Amazon PPC: Find New Keywords Using Auto Campaigns

One of the most important aspects of an Amazon PPC (Pay Per Click) sponsored products campaign is keyword selection. You want to bid on relevant keywords that will bring in high conversion rates for your PPC ads – or else you’re just wasting time and money.

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What To Do When Running Low On Inventory on Amazon [Case Study]

What To Do When Running Low On Inventory on Amazon [Case Study]

There are always rumours going around among Amazon sellers that after a product goes out of stock, its rankings for the most important keywords drop and the product ranks considerably lower than before it went out of stock. This is why many sellers would rather raise prices to hold onto what’s left of inventory and not go out of stock. But is that really better for rankings? We put both scenarios (raising prices, then going out of stock) to the test in this real-life Amazon case study to find out how the two actually affect rankings on Amazon.

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4 Reasons why you need more than the Free FBA Calculator

4 Reasons why you need more than the Free FBA Calculator

We’ve become spoiled in this age of ‘freemium’, expecting free versions of software to professionally manage our business without a hitch. If you’re selling on Amazon with Fulfillment By Amazon (FBA), however, you’re suffering a huge disadvantage if you keep holding out Scrooge-style on paying for Amazon tools. Here’s why.

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Amazon Listing Optimization: 6 Tips for Keyword Research

Amazon Listing Optimization: 6 Tips for Keyword Research

Forgetting an important keyword is like forgetting your wallet on a park bench – for quite some time you’ll be regretting that stupid move which led to lost money. If you forget any keywords in your Amazon product listing, then it won’t be found via search! Use these six thorough keyword research methods to make sure your listing is highly visible.

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The Amazon Sales Rank (BSR) Explained

The Amazon Sales Rank (BSR) Explained

The Amazon sales rank is a list of top performing sellers. It’s important to remember that only products within the same main category are taken into consideration when calculating your sales rank.

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Case Study: Does Keyword Repetition Improve Amazon Rankings?

Case Study: Does Keyword Repetition Improve Amazon Rankings?

We do a lot of experiments to test assumptions and build new knowledge about how the Amazon ranking algorithm works. For each experiment, we create new products that are all exactly similar except for the one characteristic we want to test. We then analyze the search results to see if the difference in the one characteristic has an impact on ranking. With the following experiment, we wanted to find out if it helps to repeat keywords in your Amazon product listings, i.e. if a higher keyword density can improve your rankings.

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