Why bother advertising your products off Amazon, especially if you have your own online shop? The short and sweet answer is to increase your ranking on Amazon and increase conversion rate – but the way of going about that will take a bit more explanation.
Amazon Marketing Tips
Amazon PPC (Pay Per Click) is a form of advertising that has allowed sellers and vendors to run ads on Amazon for their products since 2012. In this complete guide to Amazon PPC, we’ll explain how these ads work on an introductory level, then cover more in-depth aspects such as:…
Amazon Super URLs are a manipulated URL to your product listing page. The link is changed in such a way so that it looks like a shopper searched for your product with certain keywords. So when the shopper makes a purchase, this benefits both your sales figure (which is an important factor for ranking) as well as the keywords you’ve included in the Super URL.
We do a lot of experiments to test assumptions and build new knowledge about how the Amazon ranking algorithm works. For each experiment, we create new products that are all exactly similar except for the one characteristic we want to test. We then analyze the search results to see if the difference in the one characteristic has an impact on ranking. With the following experiment, we wanted to find out if it helps to repeat keywords in your Amazon product listings, i.e. if a higher keyword density can improve your rankings.
Bullet points for a product on Amazon appear next to the images on the product page. Key specs and information are great to include here – and crucial as a way of driving conversion rates and product ranking on Amazon. In this case study, we will find out
Google optimization for both organic search (SEO) and paid search (SEM) has been a standard element in online marketing for quite some time. Optimization on Amazon, however, still seems to be in its infancy: so far, only a tiny fraction of sellers on Amazon have started to seize all the opportunities to increase sales on the world’s largest e-commerce platform by means of active optimization. We’ll show you the main similarities and differences between Google SEO and Amazon optimization in this post.
Amazon PPC is also called Sponsored Products because the product ads appearing in search results are ‘sponsored’ (paid for) and not organically ranking in those positions. Amazon ads are a way for sellers to ‘buy’ a position at the top of Amazon’s search results. Advertisers pay each time a customer…