Amazon Marketing Tips

Amazon PPC Strategy: Profit v.s. ACoS Optimization

Amazon PPC Strategy: Profit v.s. ACoS Optimization

When it comes to PPC optimization, many sellers focus on optimizing for a lower ACoS for their campaign, following the assumption that less money spent on advertising= more overall profit. However, optimizing for a low ACoS is not always the best tactic for your campaign, if your goal is to maximize the total profit for your product.

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Amazon Vendor Learning Series: Driving Traffic on Amazon

Amazon Vendor Learning Series: Driving Traffic on Amazon

The landscape on Amazon is increasingly too competitive to rely on organic search, and if a vendor doesn’t invest in paid marketing, their competitors will. Whilst there are a few ways to boost traffic, AMS ads seems to be the most effective with the greatest ROI.

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Vendor Learning Series: Listing Optimization for Search Visibility & Conversion

Vendor Learning Series: Listing Optimization for Search Visibility & Conversion

With the every increasing selection on Amazon, products can easily get lost down the ‘black hole’. Adding a product to the Amazon retail catalog is no longer enough and doesn’t guarantee the product will be visible or convert into a sale. Vendors must do all they can to ensure this doesn’t happen: they want their products to be easily discovered, clicked on and purchased..

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Amazon PPC Series: Guide to Campaign Setup

Amazon PPC Series: Guide to Campaign Setup

In this article we explain how to setup your campaign following our recommended PPC campaign structure. Our recommended approach will also enable Amazon vendors, who may only have very limited time to spend on campaign optimization, to achieve successful results with Amazon PPC.

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Amazon PPC Series: Guide to CPC Optimization

Amazon PPC Series: Guide to CPC Optimization

CPC optimization can a very valuable tool to help you achieve your goals with Amazon PPC. Whether you’re looking to maximize sales, profit, or targeting a lower ACoS, by learning to optimize your keyword bids you will be able to exert greater control over your advertising costs on Amazon.

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Amazon PPC Series: Campaign Budgets Explained

Amazon PPC Series: Campaign Budgets Explained

Campaign budgets allow Amazon sellers to assign a cap on how much they want to spend on PPC advertising. In this article we will breakdown how the different campaign budgets work, what you should take into consideration, and how to use the campaign budgets for maximum effect.

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