At Sellics we recently devoted ourselves to writing a dedicated series of articles to help our sellers successfully master Amazon PPC. This guide summarizes our complete writings on Amazon PPC, including a step-by-step guide for creating your first PPC campaign.
Amazon Marketing Tips
In this article we explain how to setup your campaign following our recommended PPC campaign structure. Our recommended approach will also enable Amazon vendors, who may only have very limited time to spend on campaign optimization, to achieve successful results with Amazon PPC.
CPC optimization can a very valuable tool to help you achieve your goals with Amazon PPC. Whether you’re looking to maximize sales, profit, or targeting a lower ACoS, by learning to optimize your keyword bids you will be able to exert greater control over your advertising costs on Amazon.
Before starting with Amazon PPC, sellers should think carefully about how much time and effort they want to put into PPC campaign optimization. A campaign that requires less effort will also mean less precision over campaign optimization, and vice versa.
Campaign budgets allow Amazon sellers to assign a cap on how much they want to spend on PPC advertising. In this article we will breakdown how the different campaign budgets work, what you should take into consideration, and how to use the campaign budgets for maximum effect.
In order to run successful Amazon Sponsored Products (‘PPC’) campaigns, sellers need to invest in the time to learn how to correctly structure and maintain their advertising campaigns from the start. This becomes critical as your business on Amazon scales, and you quickly find yourself managing a rapidly growing set of ad campaigns.
Amazon incorporates the click through rates and conversion rates into their ranking algorithm. If your product is clicked on and purchased more frequently, Amazon’s A9 ranking algorithm will lift the product higher up in the search results.
If you need specific advice related to issues with your Amazon account, contact Amazon seller support directly. Below is our checklist you can follow…