Amazon advertizing is more than just running PPC campaigns. There are many ways to market and advertize your product (both free and paid methods) ON Amazon’s site. Are you using all methods available to increase your listing’s visibility and boost sales?
Amazon Marketing Tips
When it comes to PPC optimization, many sellers focus on optimizing for a lower ACoS for their campaign, following the assumption that less money spent on advertising= more overall profit. However, optimizing for a low ACoS is not always the best tactic for your campaign, if your goal is to maximize the total profit for your product.
The landscape on Amazon is increasingly too competitive to rely on organic search, and if a vendor doesn’t invest in paid marketing, their competitors will. Whilst there are a few ways to boost traffic, AMS ads seems to be the most effective with the greatest ROI.
If you can automate your keyword bids, it will help you to achieve a higher return on ad spend (ROAS), and save you many hours of manual PPC management work each week.
With the every increasing selection on Amazon, products can easily get lost down the ‘black hole’. Adding a product to the Amazon retail catalog is no longer enough and doesn’t guarantee the product will be visible or convert into a sale. Vendors must do all they can to ensure this doesn’t happen: they want their products to be easily discovered, clicked on and purchased..
How do you rank your Amazon product in pole position? This comprehensive guide covers everything you need to know about Amazon SEO and how to continually improve your sales and organic rankings on Amazon.
At Sellics we recently devoted ourselves to writing a dedicated series of articles to help our sellers successfully master Amazon PPC. This guide summarizes our complete writings on Amazon PPC, including a step-by-step guide for creating your first PPC campaign.
In this article we explain how to setup your campaign following our recommended PPC campaign structure. Our recommended approach will also enable Amazon vendors, who may only have very limited time to spend on campaign optimization, to achieve successful results with Amazon PPC.
CPC optimization can a very valuable tool to help you achieve your goals with Amazon PPC. Whether you’re looking to maximize sales, profit, or targeting a lower ACoS, by learning to optimize your keyword bids you will be able to exert greater control over your advertising costs on Amazon.
Before starting with Amazon PPC, sellers should think carefully about how much time and effort they want to put into PPC campaign optimization. A campaign that requires less effort will also mean less precision over campaign optimization, and vice versa.
Campaign budgets allow Amazon sellers to assign a cap on how much they want to spend on PPC advertising. In this article we will breakdown how the different campaign budgets work, what you should take into consideration, and how to use the campaign budgets for maximum effect.