Amazon has turned Prime Day into one of the biggest online shopping events of the year. Prime Day 2018 is expected to be bigger than ever, and on July 16th Prime shoppers will be flocking to Amazon to take advantage of the countless offers and discounts running for 36 hours…
Amazon Marketing Tips
Amazon’s ad business is blowing up in 2018. While Google and Facebook can only infer your buying intentions, Amazon’s wealth of first-hand consumer purchasing data is enabling savvy marketers to greatly improve their ad targeting across the entire customer purchase funnel.
Amazon advertizing is more than just running PPC campaigns. There are many ways to market and advertize your product (both free and paid methods) ON Amazon’s site. Are you using all methods available to increase your listing’s visibility and boost sales?
When it comes to PPC optimization, many sellers focus on optimizing for a lower ACoS for their campaign, following the assumption that less money spent on advertising= more overall profit. However, optimizing for a low ACoS is not always the best tactic for your campaign, if your goal is to maximize the total profit for your product.
The landscape on Amazon is increasingly too competitive to rely on organic search, and if a vendor doesn’t invest in paid marketing, their competitors will. Whilst there are a few ways to boost traffic, AMS ads seems to be the most effective with the greatest ROI.
If you can automate your keyword bids, it will help you to achieve a higher return on ad spend (ROAS), and save you many hours of manual PPC management work each week.
With the every increasing selection on Amazon, products can easily get lost down the ‘black hole’. Adding a product to the Amazon retail catalog is no longer enough and doesn’t guarantee the product will be visible or convert into a sale. Vendors must do all they can to ensure this doesn’t happen: they want their products to be easily discovered, clicked on and purchased..
When it comes to improving product visibility on Amazon, it’s important to understand that customers have different search habits on Amazon compared to Google. At Sellics we’ve written a comprehensive guide to help our sellers master Amazon SEO, and learn to continually improve their product’s organic rankings on Amazon.
At Sellics we recently devoted ourselves to writing a dedicated series of articles to help our sellers successfully master Amazon PPC. This guide summarizes our complete writings on Amazon PPC, including a step-by-step guide for creating your first PPC campaign.
In this article we explain how to setup your campaign following our recommended PPC campaign structure. Our recommended approach will also enable Amazon vendors, who may only have very limited time to spend on campaign optimization, to achieve successful results with Amazon PPC.