Amazon Marketing Tips

How to Find Out Competitor Conversion Rates With Amazon Brand Analytics

How to Find Out Competitor Conversion Rates With Amazon Brand Analytics

Take a moment to think about the following. What would you do if you knew the organic Amazon conversion rates of your top competitor’s products for each search term?  Amazon product research — Revolutionary opportunities. Listing optimization — Learn from the best-converting listings. SEO strategy — Focus on the best-converting…

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Amazon Sponsored Brands: A Beginner’s Guide for Running Effective Sponsored Ads

Amazon Sponsored Brands: A Beginner’s Guide for Running Effective Sponsored Ads

Amazon Sponsored Brand ads displayed in the top of search results are considered prime real-estate for search visibility. While the heavily utilized Sponsored Product ads are typically used to drive lower funnel conversion, Amazon recommends advertisers to use Sponsored Brands as a brand discovery tool to help them capture more top of funnel customers.

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The Ultimate Guide to Dynamic Bidding Strategies and ‘Adjust Bids by Placement’ (with Examples!)

The Ultimate Guide to Dynamic Bidding Strategies and ‘Adjust Bids by Placement’ (with Examples!)

Amazon has recently rolled out a series of new Amazon PPC features — among them the intriguing options ‘Campaign Bidding Strategies’ and ‘Adjust Bids by Placement’. Intriguing and scary — many marketers and Amazon sellers feel overwhelmed and intimidated. They worry that these changes will ruin all their existing well-optimized…

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