Amazon sellers are growing increasingly anxious about the long-term adversity of the ceaseless pandemic spread of the novel coronavirus (SARS-CoV-2). We want to support our customers and inform the public in the best way possible. To this effect, our first survey focused on the sentiments of our users. We wanted…
Much has changed in one month’s time. Since WHO updated the COVID-19 outbreak from a ‘global emergency’ to a ‘global pandemic’ earlier this month, the virus’ spread and the world’s efforts to contain it have meant some dramatic changes in our everyday lives. The following analysis is based on quantitative…
What is Amazon DSP? Amazon DSP is a platform for buying video and display ads across the Internet. Amazon DSP has 2 unique features: a) Automatic ad buying process across thousands of different websites and b) Advanced targeting options powered by Amazon’s exclusive purchasing data So, instead of purchasing an…
In this article you can learn about: 3 core factors of Amazon Success: Selection, Price & Delivery Amazon tools called Buy Box and Prime Amazon Flywheel concept and even more From a consumer standpoint, it’s easy to understand Amazon’s success. Amazon is the largest and most successful retailer in the…
Getting your products in front of your target audience and nurturing them through the purchase process should be an essential part of your Amazon strategy. Crafting your brand message on Amazon and arming shoppers with all the knowledge that they need to choose your product is no longer optional. It…
If you’re reading this, you’re probably preparing for Q4. It’s a busy season — Black Friday and Cyber Monday are scrambling for attention, maybe you’ve jumped on the Singles Day bandwagon, and before the dust has settled — it’s Christmas. Called your parents yet? If you’re elbow-deep in this mayhem…
Adding additional images and text in Amazon A+ Content (formerly Enhanced Brand Content) can have a significant impact on the conversion rate of your product listings and PPC campaigns. Learn about best practices and find inspiration through visual examples.
What is Amazon Brand Analytics? Amazon Brand Analytics is a free report tool available for sellers in Amazon’s Brand Registry program. Brand owners can find this feature under the ‘Reports tab‘ in Seller Central. Brand Analytics provides valuable insights to help sellers make smart strategic decisions. In early 2019, Amazon…
Nowadays, many customers first search for products on Amazon. There’s a good chance that they will discover your products and brand on Amazon before they even visit your website or other websites. Therefore it’s key that your brand leaves a good impression on Amazon – you might not get a…
With Amazon Advertising automation, advertisers have the ability to fully automate their daily campaign management tasks, and significantly increase their return on ad spend (ROAS) in the process.
Many sellers rely on Amazon for all their sales. This is fine, for the most part. Amazon is a powerful channel for e-commerce sellers, with a huge customer base of engaged shoppers. It’s absolutely possible to build a thriving business on Amazon alone. Yet if you’re looking for an extra…
Overcome the Catch-22 of launching a new product on Amazon: make your first sales, collect reviews, and lift your product to the top of the search results.
