We’ve all daydreamed about ways to make a living without working eight-hour shifts under bright, fluorescent lighting in offices with drab interiors. The promise of more freedom to live a flexible lifestyle has drawn people from all over the world to sell using Amazon dropshipping as their chosen method. Selling…
The conditions surrounding the coronavirus pandemic have left some brands confused about how best to move forward with their Amazon ads. On the one hand, the demand for certain products has seen significant increases. On the other, concerns over supply chain delays, an uncertain economy, and Amazon’s policy changes regularly…
So what to do if your products are (now) in high demand? With uncertainty and dramatic changes to the platform becoming part of the new normal, the relationship between supply and demand will grow ever more complex. High demand ≠ increase in sales Unfortunately, high demand for your product during…
In our last analysis, we looked at three key markets (USA, Germany, Italy) to bring you some answers about what effect the global pandemic is having on consumer shopping behavior on Amazon. What we saw was a change in consumer shopping trends during just one pivotal week: From the end…
On this page, you will find everything related to COVID-19, eCommerce, and Amazon that we have researched and created, as well as curated external content we think you should know about. This link roundup ist continuously updated with the following categories: Sellics Weekly Live Talks Surveys, Reports, and Analyses Coronavirus…
Amazon sellers are growing increasingly anxious about the long-term adversity of the ceaseless pandemic spread of the novel coronavirus (SARS-CoV-2). We want to support our customers and inform the public in the best way possible. To this effect, our first survey focused on the sentiments of our users. We wanted…
Much has changed in one month’s time. Since WHO updated the COVID-19 outbreak from a ‘global emergency’ to a ‘global pandemic’ earlier this month, the virus’ spread and the world’s efforts to contain it have meant some dramatic changes in our everyday lives. The following analysis is based on quantitative…
What is Amazon DSP? Amazon DSP is a platform for buying video and display ads across the Internet. Amazon DSP has 2 unique features: a) Automatic ad buying process across thousands of different websites and b) Advanced targeting options powered by Amazon’s exclusive purchasing data So, instead of purchasing an…
In this article you can learn about: 3 core factors of Amazon Success: Selection, Price & Delivery Amazon tools called Buy Box and Prime Amazon Flywheel concept and even more From a consumer standpoint, it’s easy to understand Amazon’s success. Amazon is the largest and most successful retailer in the…
Getting your products in front of your target audience and nurturing them through the purchase process should be an essential part of your Amazon strategy. Crafting your brand message on Amazon and arming shoppers with all the knowledge that they need to choose your product is no longer optional. It…
If you’re reading this, you’re probably preparing for Q4. It’s a busy season — Black Friday and Cyber Monday are scrambling for attention, maybe you’ve jumped on the Singles Day bandwagon, and before the dust has settled — it’s Christmas. Called your parents yet? If you’re elbow-deep in this mayhem…
Adding additional images and text in Amazon A+ Content (formerly Enhanced Brand Content) can have a significant impact on the conversion rate of your product listings and PPC campaigns. Learn about best practices and find inspiration through visual examples.
