How Amazon’s Changes to Money-Off Promotions Affects Sellers (Don’t Worry, Percent-Off Discounts Are Still Allowed)

In this post, we’ll give you details about Amazon’s latest changes to promotions that sellers can create in Seller Central. No longer offering a certain Dollar amount off a customer’s order can greatly impact your profit margin – and can easily spiral out of control if you’re doing promotions en mass, for example to launch a new product.

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What is an Amazon Super URL? Does Amazon Allow Them?

Amazon Super URLs are a manipulated URL to your product listing page. The link is changed in such a way so that it looks like a shopper searched for your product with certain keywords. So when the shopper makes a purchase, this benefits both your sales figure (which is an important factor for ranking) as well as the keywords you’ve included in the Super URL.

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