Many sellers rely on Amazon for all their sales. This is fine, for the most part. Amazon is a powerful channel for e-commerce sellers, with a huge customer base of engaged shoppers. It’s absolutely possible to build a thriving business on Amazon alone. Yet if you’re looking for an extra…
Chinese New Year means festivities and staff shortages. Read the tips and tricks on how to plan ahead to avoid being out-of-stock.
Amazon is a complex opportunity, with huge potential; you need to make sure you are clear what you are faced with, and what you have to do. For those that want to skip the “learning-by-mistake” phase, and achieve quicker results, getting help from an Amazon agency can be a very good idea.
Whether you are looking to boost your sales numbers, drive traffic, and/or increase brand awareness, Amazon Product Display ads can help you do it.
When a vendor sells directly to Amazon, they don’t have access to customer details to make direct contact and solicit feedback on their experience. However, there are still ways vendors can communicate and engage with their end consumer.
The landscape on Amazon is increasingly too competitive to rely on organic search, and if a vendor doesn’t invest in paid marketing, their competitors will. Whilst there are a few ways to boost traffic, AMS ads seems to be the most effective with the greatest ROI.
With the every increasing selection on Amazon, products can easily get lost down the ‘black hole’. Adding a product to the Amazon retail catalog is no longer enough and doesn’t guarantee the product will be visible or convert into a sale. Vendors must do all they can to ensure this doesn’t happen: they want their products to be easily discovered, clicked on and purchased..
Brands cannot get Amazon to stop sellers listing their products or get Amazon to agree to MAP. Brands need to tackle what they can control, which is their own distribution; who they are selling to, where the products are being sold, how the brand is being represented and what the products are selling for.
Whilst vendors have all the tools available for them to own and manage their account, the challenge vendors have is devising their own Amazon strategy especially without the guidance from a Vendor Manager or SVS specialist. For those that have a solid understanding of Amazon, it can be a lot easier than those that have a limited understanding of what it means to become a successful vendor on Amazon.
Q4 has officially begun and the holiday shopping rush is about to kick off! This is by far the most exciting time of the year for Amazon sellers as it offers online retailers the biggest opportunities for growth. Before you put the finishing touches on your Q4 sales strategy, it’s time to think seriously about how you’re going to pay for that extra holiday inventory you need to succeed this season.