The landscape on Amazon is increasingly too competitive to rely on organic search, and if a vendor doesn’t invest in paid marketing, their competitors will. Whilst there are a few ways to boost traffic, AMS ads seems to be the most effective with the greatest ROI.
With the every increasing selection on Amazon, products can easily get lost down the ‘black hole’. Adding a product to the Amazon retail catalog is no longer enough and doesn’t guarantee the product will be visible or convert into a sale. Vendors must do all they can to ensure this doesn’t happen: they want their products to be easily discovered, clicked on and purchased..
We’re excited to announce Headline Search Ads (HSA) Campaign Reports are now available in Sellics! Our new HSA Campaign Report will display the campaign and keyword performance for your Headline Search ads. You can now track the KPIs for this ad format: we provide an overview of your spending, sales, ACoS, CTR and other metrics to measure your HSA ad performance.
Brands cannot get Amazon to stop sellers listing their products or get Amazon to agree to MAP. Brands need to tackle what they can control, which is their own distribution; who they are selling to, where the products are being sold, how the brand is being represented and what the products are selling for.
Whilst vendors have all the tools available for them to own and manage their account, the challenge vendors have is devising their own Amazon strategy especially without the guidance from a Vendor Manager or SVS specialist. For those that have a solid understanding of Amazon, it can be a lot easier than those that have a limited understanding of what it means to become a successful vendor on Amazon.
Today, vendors are expected to navigate the Amazon ecosystem on their own, but with limited training and support from Amazon. Vendors are expected to be self sufficient; from listing content and managing customer feedback to search marketing efforts and running AMS campaigns.
At Sellics we offer three seperate Amazon software platforms for sellers, vendors, and agencies. When you sell on Amazon, you are either a third-party (3P) seller selling direct-to-consumer, or a vendor (1P) seller selling directly to Amazon as part of their retail program.
While Amazon Marketing Services (AMS) is proving to be a very powerful advertising platform for retailers, reporting capabilities on the platform remain fairly weak. However a recent update to AMS has seen some improvements in reporting functionalities, which we’ve outlined below: Custom date range for account & campaign level performance…
We’re very excited to announce our new Vendor Analytics software is live for Amazon vendors. At Sellics, we made the decision to build an entirely new software for Amazon vendors, as we know brands have different priorities and tracking needs when selling on Amazon.