Amazon Vendors

3 AMS Optimization Tricks for Amazon Vendors to Reduce ACoS

3 AMS Optimization Tricks for Amazon Vendors to Reduce ACoS

As part of the Amazon Marketing Services aka Sponsored Ads, Sponsored Products have proven their effectiveness in creating visibility and boosting revenue. However, if you fail to manage your pay-per-click advertisements effectively, they can cost you a lot of money. Your Advertising Cost of Sale (ACoS) is one indication of…

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Amazon Guide: AMG, AAP, Marketing Services Explained

Amazon Guide: AMG, AAP, Marketing Services Explained

Amazon’s ad business is blowing up in 2018. While Google and Facebook can only infer your buying intentions, Amazon’s wealth of first-hand consumer purchasing data is enabling savvy marketers to greatly improve their ad targeting across the entire customer purchase funnel.

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