Amazon Updates

How Amazon’s Changes to Money-Off Promotions Affect Sellers

How Amazon’s Changes to Money-Off Promotions Affect Sellers

In this post, we’ll give you details about Amazon’s latest changes to promotions that sellers can create in Seller Central. No longer offering a certain Dollar amount off a customer’s order can greatly impact your profit margin – and can easily spiral out of control if you’re doing promotions en mass, for example to launch a new product.

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Amazon Dominates Cyber Monday Weekend 2016

Amazon Dominates Cyber Monday Weekend 2016

Despite unrest following the U.S. presidential elections in the beginning of the month, ecommerce revenue this Thanksgiving weekend turned out to be larger than in 2015. In this post, we’ll share details and insights about Amazon’s dominance of American ecommerce.

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The New Amazon Review Guidelines: Excruciatingly Harsh Consequences for Vaguely Defined Violations

The New Amazon Review Guidelines: Excruciatingly Harsh Consequences for Vaguely Defined Violations

Amazon sent an email last week to all sellers in the US marketplace, iterating the ban on incentivized reviews and giving detail about what exactly constitutes a violation of Amazon review guidelines – except that they weren’t very exact. In this post, we’ve included Amazon’s communication about their guidelines as well as remaining questions sellers may have concerning the use of coupon codes and ‘boosting’ sales.

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Amazon Deletes Incentivized Product Reviews

Amazon Deletes Incentivized Product Reviews

In this third wave of crackdowns on reviews, Amazon is now deleting reviews that were written by product testers – even though they were written before Amazon’s review policy guideline changed. In this post, we explore the ramifications of the latest move to boost customer trust in Amazon reviews and look at what the future could hold for sellers.

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Amazon Announces 70,000 Third-Party Merchants Make $100K

Amazon Announces 70,000 Third-Party Merchants Make $100K

Jeff Bezos announced that more than 70,000 third-party merchants make more than $100,000 a year on Amazon. An even more staggering number is that 50% of all goods sold on the site are now from third-party merchants which is up from 35% just a few years ago. The total number of third-party merchants is roughly 2 million, but the majority are people reselling items.

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