Amazon sent an email last week to all sellers in the US marketplace, iterating the ban on incentivized reviews and giving detail about what exactly constitutes a violation of Amazon review guidelines – except that they weren’t very exact. In this post, we’ve included Amazon’s communication about their guidelines as well as remaining questions sellers may have concerning the use of coupon codes and ‘boosting’ sales.
In this third wave of crackdowns on reviews, Amazon is now deleting reviews that were written by product testers – even though they were written before Amazon’s review policy guideline changed. In this post, we explore the ramifications of the latest move to boost customer trust in Amazon reviews and look at what the future could hold for sellers.
The latest changes to Amazon’s review policy implement drastic action against fake reviews and ‘product testers’ writing incentivized reviews. Sellers now need to step up their game to ensure new products will enter the USA market successfully – and we’ll show you how.
The Amazon FBA Calculator is a handy tool to use for FBA sellers. We’ll go through each step of the FBA Calculator to explain Amazon seller fees, FBA fees, revenue and profit calculations.
Jeff Bezos announced that more than 70,000 third-party merchants make more than $100,000 a year on Amazon. An even more staggering number is that 50% of all goods sold on the site are now from third-party merchants which is up from 35% just a few years ago. The total number of third-party merchants is roughly 2 million, but the majority are people reselling items.