Amazon Media Group (AMG), Amazon Marketing Services (AMS), and Amazon Advertising Platform (AAP) features are now collectively known as “Amazon Advertising”.

Submissions for Amazon’s Black Friday and Cyber Monday Lightning Deals are now open. Learn how to set up your deals now to drive sales in Q4.

Brand registered Amazon sellers can now upload a product video to their product listing. Find out more about the 3 ways videos drive conversion. so you can stand out from the competition and make more sales.

Find out how the new rules for backend keywords affect your product listings on Amazon.

The ability for sellers and vendors to extend the reach of their SP ads to off-Amazon sites is a very interesting addition to Sponsored Products. How the new retargeting opportunities will affect PPC sales overall however, is difficult to assess at the moment.

While Amazon Marketing Services (AMS) is proving to be a very powerful advertising platform for retailers, reporting capabilities on the platform remain fairly weak. However a recent update to AMS has seen some improvements in reporting functionalities, which we’ve outlined below: Custom date range for account & campaign level performance…

On 18th August 2017,  Amazon officially announced Seller Central backend keywords are now limited to 250 characters for the Amazon US and Amazon EU marketplaces. Characters that exceed the limit prescribed by Amazon will not be indexed.

The Early Reviewer Program is designed to bridge an important gap since the ban on incentivized reviews. Towards the end of 2016 Amazon was confronted with an acute decline in the credibility of their product review system.

With Amazon’s Brand Registry 2.0, sellers will also have the ability to flag counterfeit items within the Brand Registry, where Amazon can take down the listing and potentially suspend the seller account associated with the counterfeit items.

Earlier this week, Amazon sellers began to receive emails from Amazon notifying them their follow up customer emails were undelivered. According to Amazon, sellers received the email because the “buyer has chosen to opt out of receiving unsolicited messages from sellers.” While Amazon customers always had the option to disable Amazon…

In this post, we’ll give you details about Amazon’s latest changes to promotions that sellers can create in Seller Central. No longer offering a certain Dollar amount off a customer’s order can greatly impact your profit margin – and can easily spiral out of control if you’re doing promotions en mass, for example to launch a new product.

Despite unrest following the U.S. presidential elections in the beginning of the month, ecommerce revenue this Thanksgiving weekend turned out to be larger than in 2015. In this post, we’ll share details and insights about Amazon’s dominance of American ecommerce.