Important Update: Amazon Cracks Down On Email Sequencing

Important Update: Amazon Cracks Down On Email Sequencing

Earlier this week, Amazon sellers began to receive emails from Amazon notifying them their follow up customer emails were undelivered. According to Amazon, sellers received the email because the “buyer has chosen to opt out of receiving unsolicited messages from sellers.” While Amazon customers always had the option to disable Amazon…

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The New Amazon Review Guidelines: Excruciatingly Harsh Consequences for Vaguely Defined Violations

The New Amazon Review Guidelines: Excruciatingly Harsh Consequences for Vaguely Defined Violations

Amazon sent an email last week to all sellers in the US marketplace, iterating the ban on incentivized reviews and giving detail about what exactly constitutes a violation of Amazon review guidelines – except that they weren’t very exact. In this post, we’ve included Amazon’s communication about their guidelines as well as remaining questions sellers may have concerning the use of coupon codes and ‘boosting’ sales.

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