Important Update: Amazon Cracks Down On Email Sequencing

Earlier this week, Amazon sellers began to receive emails from Amazon notifying them their follow up customer emails were undelivered. According to Amazon, sellers received the email because the “buyer has chosen to opt out of receiving unsolicited messages from sellers.” While Amazon customers always had the option to disable Amazon…

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Amazon Deletes Incentivized Product Reviews

In this third wave of crackdowns on reviews, Amazon is now deleting reviews that were written by product testers – even though they were written before Amazon’s review policy guideline changed. In this post, we explore the ramifications of the latest move to boost customer trust in Amazon reviews and look at what the future could hold for sellers.

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