CPC optimization can a very valuable tool to help you achieve your goals with Amazon PPC. Whether you’re looking to maximize sales, profit, or targeting a lower ACoS, by learning to optimize your keyword bids you will be able to exert greater control over your advertising costs on Amazon.
Amazon Advertising & PPC
Before starting with Amazon PPC, sellers should think carefully about how much time and effort they want to put into PPC campaign optimization. A campaign that requires less effort will also mean less precision over campaign optimization, and vice versa.
Campaign budgets allow Amazon sellers to assign a cap on how much they want to spend on PPC advertising. In this article we will breakdown how the different campaign budgets work, what you should take into consideration, and how to use the campaign budgets for maximum effect.
With the new profit calculation integration in Sellics, it is now possible for you to see the real profit generated via your PPC campaigns. We automatically deduct ALL your costs (Amazon fees, FBA fees, Cost of Goods, and shipping costs) from your PPC sales.
In order to run successful Amazon Sponsored Products (‘PPC’) campaigns, sellers need to invest in the time to learn how to correctly structure and maintain their advertising campaigns from the start. This becomes critical as your business on Amazon scales, and you quickly find yourself managing a rapidly growing set of ad campaigns.
With our PPC Analyze feature you can now track all the changes you make to your PPC campaigns, in order to see if your optimization efforts were successful.
In your PPC Manager you now see all the customer search terms that appear for each keyword running in your PPC campaign. With the example below, you can see that for the Broad keyword ‘garlic press’, you will be able to view the 345 customer search terms Amazon has matched to that specific keyword.
Transferring customer search terms from PPC auto campaigns to manual campaigns continues to be extremely cumbersome in Seller Central. Our PPC Manager automates this process for you, and enables you to instantly filter a list of keywords based on your optimization needs.
Since our last major release for Sonar and our inventory management tool, we’ve worked hard to improve the depth of functionality for our existing features. Today we’re excited to announce a series of major feature updates for our PPC Manager, Profit Dashboard, Performance Dashboard, and a new Sonar keyword research…
You can’t always tell based upon ACoS alone whether you’re making a profit with Amazon Sponsored Products. Learn how to interpret the ACoS of your keyword, ad group, and campaign.
One of the most important aspects of an Amazon PPC (Pay Per Click) sponsored products campaign is keyword selection. You want to bid on relevant keywords that will bring in high conversion rates for your PPC ads – or else you’re just wasting time and money.