Amazon Sponsored Product (‘PPC’) ads can only appear when a customer’s search term matches one of the keywords running in your campaign. In this article, we will show you how to use Sonar to find the best PPC keywords for your ads on Amazon.
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With the new profit calculation integration in Sellics, it is now possible for you to see the real profit generated via your PPC campaigns. We automatically deduct ALL your costs (Amazon fees, FBA fees, Cost of Goods, and shipping costs) from your PPC sales.
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In order to run successful Amazon Sponsored Products (‘PPC’) campaigns, sellers need to invest in the time to learn how to correctly structure and maintain their advertising campaigns from the start. This becomes critical as your business on Amazon scales, and you quickly find yourself managing a rapidly growing set of ad campaigns.
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You can't always tell based upon ACoS alone whether you're making a profit with Amazon Sponsored Products. Learn how to interpret the ACoS of your keyword, ad group, and campaign.
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In this post, we go more in-depth with optimization strategies to ensure you get the most out of your ad spend.
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