With our PPC Analyze feature you can now track all the changes you make to your PPC campaigns, in order to see if your optimization efforts were successful.

In your PPC Manager you now see all the customer search terms that appear for each keyword running in your PPC campaign. With the example below, you can see that for the Broad keyword ‘garlic press’, you will be able to view the 345 customer search terms Amazon has matched to that specific keyword.

Transferring customer search terms from PPC auto campaigns to manual campaigns continues to be extremely cumbersome in Seller Central. Our PPC Manager automates this process for you, and enables you to instantly filter a list of keywords based on your optimization needs.

Since our last major release for Sonar and our inventory management tool, we’ve worked hard to improve the depth of functionality for our existing features. Today we’re excited to announce a series of major feature updates for our PPC Manager, Profit Dashboard, Performance Dashboard, and a new Sonar keyword research…

You can’t always tell based upon ACoS alone whether you’re making a profit with Amazon Sponsored Products. Learn how to interpret the ACoS of your keyword, ad group, and campaign.

One of the most important aspects of an Amazon PPC (Pay Per Click) sponsored products campaign is keyword selection. You want to bid on relevant keywords that will bring in high conversion rates for your PPC ads – or else you’re just wasting time and money.

In this post, we go more in-depth with optimization strategies to ensure you get the most out of your ad spend.

The Advertising Cost of Sale (ACoS) is a key metric to measure performance of Amazon Sponsored Products campaigns. The ACoS indicates how many dollars you need to spend on ads to generate $1 in sales. We’ll show you here how it’s calculated, and when you’ll want ACoS to be higher or lower than your break-even ACoS.

Amazon Pay-Per-Click (‘PPC’) advertising has developed into a very powerful marketing channel on Amazon. Running Amazon PPC ads enables sellers and vendors to ‘buy’ visibility for their products at the top of Amazon’s search results page. This is a very effective way to drive sales; if your ads surface on…