Amazon Advertising & PPC

Amazon PPC Series: Guide to CPC Optimization

Amazon PPC Series: Guide to CPC Optimization

CPC optimization can a very valuable tool to help you achieve your goals with Amazon PPC. Whether you’re looking to maximize sales, profit, or targeting a lower ACoS, by learning to optimize your keyword bids you will be able to exert greater control over your advertising costs on Amazon.

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Amazon PPC Series: Campaign Budgets Explained

Amazon PPC Series: Campaign Budgets Explained

Campaign budgets allow Amazon sellers to assign a cap on how much they want to spend on PPC advertising. In this article we will breakdown how the different campaign budgets work, what you should take into consideration, and how to use the campaign budgets for maximum effect.

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Amazon PPC Keyword Research with Sonar

Amazon PPC Keyword Research with Sonar

Amazon Sponsored Product (‘PPC’) ads can only appear when a customer’s search term matches one of the keywords running in your campaign. In this article, we will show you how to use Sonar to find the best PPC keywords for your ads on Amazon.

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Track Your Real Amazon Profit in our PPC Manager

Track Your Real Amazon Profit in our PPC Manager

With the new profit calculation integration in Sellics, it is now possible for you to see the real profit generated via your PPC campaigns. We automatically deduct ALL your costs (Amazon fees, FBA fees, Cost of Goods, and shipping costs) from your PPC sales.

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Amazon PPC Series: Sponsored Products Basics Explained

Amazon PPC Series: Sponsored Products Basics Explained

In order to run successful Amazon Sponsored Products (‘PPC’) campaigns, sellers need to invest in the time to learn how to correctly structure and maintain their advertising campaigns from the start. This becomes critical as your business on Amazon scales, and you quickly find yourself managing a rapidly growing set of ad campaigns. 

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Major Update: PPC Manager 2.0, Profit Dashboard & Performance Dashboard

Major Update: PPC Manager 2.0, Profit Dashboard & Performance Dashboard

Since our last major release for Sonar and our inventory management tool, we’ve worked hard to improve the depth of functionality for our existing features. Today we’re excited to announce a series of major feature updates for our PPC Manager, Profit Dashboard, Performance Dashboard, and a new Sonar keyword research…

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Amazon PPC: Find New Keywords Using Auto Campaigns

Amazon PPC: Find New Keywords Using Auto Campaigns

One of the most important aspects of an Amazon PPC (Pay Per Click) sponsored products campaign is keyword selection. You want to bid on relevant keywords that will bring in high conversion rates for your PPC ads – or else you’re just wasting time and money.

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