Amazon’s ad business is blowing up in 2018. While Google and Facebook can only infer your buying intentions, Amazon’s wealth of first-hand consumer purchasing data is enabling savvy marketers to greatly improve their ad targeting across the entire customer purchase funnel.
Amazon Advertising & PPC
Amazon advertizing is more than just running PPC campaigns. There are many ways to market and advertize your product (both free and paid methods) ON Amazon’s site. Are you using all methods available to increase your listing’s visibility and boost sales?
Whether you are looking to boost your sales numbers, drive traffic, and/or increase brand awareness, Amazon Product Display ads can help you do it.
The ability for sellers and vendors to extend the reach of their SP ads to off-Amazon sites is a very interesting addition to Sponsored Products. How the new retargeting opportunities will affect PPC sales overall however, is difficult to assess at the moment.
When it comes to PPC optimization, many sellers focus on optimizing for a lower ACoS for their campaign, following the assumption that less money spent on advertising= more overall profit. However, optimizing for a low ACoS is not always the best tactic for your campaign, if your goal is to maximize the total profit for your product.
Currently it’s difficult for vendors and sellers to track their total aggregated ad spend on Amazon, and if you have a set budget allocated for paid marketing on Amazon, it’s important to be able to track how much you’re already spending on Amazon’s various ad formats.
If you can automate your keyword bids, it will help you to achieve a higher return on ad spend (ROAS), and save you many hours of manual PPC management work each week.
We’re excited to announce Headline Search Ads (HSA) Campaign Reports are now available in Sellics! Our new HSA Campaign Report will display the campaign and keyword performance for your Headline Search ads. You can now track the KPIs for this ad format: we provide an overview of your spending, sales, ACoS, CTR and other metrics to measure your HSA ad performance.
At Sellics we recently devoted ourselves to writing a dedicated series of articles to help our sellers successfully master Amazon PPC. This guide summarizes our complete writings on Amazon PPC, including a step-by-step guide for creating your first PPC campaign.
We’re excited to announce you can now automate PPC bid management in Sellics. Our new PPC Automation feature will allow you to create custom rule sets that automatically change your keyword bids based on the keyword’s performance.
In this article we explain how to setup your campaign following our recommended PPC campaign structure. Our recommended approach will also enable Amazon vendors, who may only have very limited time to spend on campaign optimization, to achieve successful results with Amazon PPC.