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Amazon PPC

Every Sellics blog article on Amazon PPC. Want to optimize your Amazon PPC campaigns for massive profit? Easy: Read this collection!

Amazon Guide: AMG and AAP Explained

Amazon Guide: AMG and AAP Explained

Amazon’s ad business is blowing up in 2018. While Google and Facebook can only infer your buying intentions, Amazon’s wealth of first-hand consumer purchasing data is enabling savvy marketers to greatly improve their ad targeting across the entire customer purchase funnel.

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Amazon PPC Strategy: Profit v.s. ACoS Optimization

Amazon PPC Strategy: Profit v.s. ACoS Optimization

When it comes to PPC optimization, many sellers focus on optimizing for a lower ACoS for their campaign, following the assumption that less money spent on advertising= more overall profit. However, optimizing for a low ACoS is not always the best tactic for your campaign, if your goal is to maximize the total profit for your product.

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Amazon PPC Series: Campaign Budgets Explained

Amazon PPC Series: Campaign Budgets Explained

Campaign budgets allow Amazon sellers to assign a cap on how much they want to spend on PPC advertising. In this article we will breakdown how the different campaign budgets work, what you should take into consideration, and how to use the campaign budgets for maximum effect.

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