Amazon Advertising & PPC

Amazon Guide: AMG, AAP, Marketing Services Explained

Amazon Guide: AMG, AAP, Marketing Services Explained

Amazon’s ad business is blowing up in 2018. While Google and Facebook can only infer your buying intentions, Amazon’s wealth of first-hand consumer purchasing data is enabling savvy marketers to greatly improve their ad targeting across the entire customer purchase funnel.

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Amazon PPC Strategy: Profit v.s. ACoS Optimization

Amazon PPC Strategy: Profit v.s. ACoS Optimization

When it comes to PPC optimization, many sellers focus on optimizing for a lower ACoS for their campaign, following the assumption that less money spent on advertising= more overall profit. However, optimizing for a low ACoS is not always the best tactic for your campaign, if your goal is to maximize the total profit for your product.

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Amazon Headline Search Ads (HSA) Campaign Reports now available in Sellics

Amazon Headline Search Ads (HSA) Campaign Reports now available in Sellics

We’re excited to announce Headline Search Ads (HSA) Campaign Reports are now available in Sellics! Our new HSA Campaign Report will display the campaign and keyword performance for your Headline Search ads. You can now track the KPIs for this ad format: we provide an overview of your spending, sales, ACoS, CTR and other metrics to measure your HSA ad performance.

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Amazon PPC Series: Guide to Campaign Setup

Amazon PPC Series: Guide to Campaign Setup

In this article we explain how to setup your campaign following our recommended PPC campaign structure. Our recommended approach will also enable Amazon vendors, who may only have very limited time to spend on campaign optimization, to achieve successful results with Amazon PPC.

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