At Sellics we recently devoted ourselves to writing a dedicated series of articles to help our sellers successfully master Amazon PPC. This guide summarizes our complete writings on Amazon PPC, including a step-by-step guide for creating your first PPC campaign.
Amazon Advertising & PPC
We’re excited to announce you can now automate PPC bid management in Sellics. Our new PPC Automation feature will allow you to create custom rule sets that automatically change your keyword bids based on the keyword’s performance.
In this article we explain how to setup your campaign following our recommended PPC campaign structure. Our recommended approach will also enable Amazon vendors, who may only have very limited time to spend on campaign optimization, to achieve successful results with Amazon PPC.
CPC optimization can a very valuable tool to help you achieve your goals with Amazon PPC. Whether you’re looking to maximize sales, profit, or targeting a lower ACoS, by learning to optimize your keyword bids you will be able to exert greater control over your advertising costs on Amazon.
Before starting with Amazon PPC, sellers should think carefully about how much time and effort they want to put into PPC campaign optimization. A campaign that requires less effort will also mean less precision over campaign optimization, and vice versa.
Campaign budgets allow Amazon sellers to assign a cap on how much they want to spend on PPC advertising. In this article we will breakdown how the different campaign budgets work, what you should take into consideration, and how to use the campaign budgets for maximum effect.
With the new profit calculation integration in Sellics, it is now possible for you to see the real profit generated via your PPC campaigns. We automatically deduct ALL your costs (Amazon fees, FBA fees, Cost of Goods, and shipping costs) from your PPC sales.
In order to run successful Amazon Sponsored Products (‘PPC’) campaigns, sellers need to invest in the time to learn how to correctly structure and maintain their advertising campaigns from the start. This becomes critical as your business on Amazon scales, and you quickly find yourself managing a rapidly growing set of ad campaigns.
With our PPC Analyze feature you can now track all the changes you make to your PPC campaigns, in order to see if your optimization efforts were successful.
In your PPC Manager you now see all the customer search terms that appear for each keyword running in your PPC campaign. With the example below, you can see that for the Broad keyword ‘garlic press’, you will be able to view the 345 customer search terms Amazon has matched to that specific keyword.