The new Product ASIN Targeting features present interesting opportunities for advertisers on Amazon. At Sellics we’ve devised different strategies for Category, Brand, and ASIN targeting to help sellers and vendors get the most out of this new PPC targeting feature.
Amazon sellers and vendors can now optimize Product ASIN Targeting campaigns and manage their new bidding strategies directly in Sellics.
Update: Check out our new ‘Ultimate Guide to Dynamic Bidding Strategies and ‘Adjust Bids by Placement’ (with Examples!)‘ Two recent trends in Amazon PPC: Amazon increases the number of ad placements significantly, while simultaneously giving advertisers more precise control over targeting their ads (e.g. with the new product and category…
Amazon’s huge update — Target products, brands, and categories with Sponsored Products! What are the implications for Sellers and Vendors? Will you need to change your marketing strategy? Vital knowledge — Read now!
You can now manage Sponsored Brands (‘Headline Search ads’) in Sellics. Amazon has just released an API update, opening up the possibility for advertisers to manage Sponsored Brands for the first time.
Similar to the Amazon flywheel, your SEO and PPC efforts on Amazon both support and create momentum for each other, helping you to achieve more overall profit.
If your business manages Amazon PPC in-house, it becomes critical to invest in the right tools that can automate the more complex and time-consuming parts of running Amazon ads.
Submissions for Amazon’s Black Friday and Cyber Monday Lightning Deals are now open. Learn how to set up your deals now to drive sales in Q4.
A compilation of all the financial and time costs you have to be aware of when selling on Amazon.
Sponsored Products is the Adwords of Amazon — In other words, it’s product advertisement that shows up in Amazon’s organic search results. Unlike Google Adwords, Amazon Sponsored Products is (still) cheaper and much more straightforward. Getting started on promoting products on Amazon is relatively easy.
You can now export all your Amazon PPC data history in Sellics. Available for both sellers and vendors that wish to evaluate their raw campaign data & performance metrics in Excel.
If you want to boost your sales and grow your Amazon business, SEO and PPC are the best ways to start. But is one better than the other? What’s the difference? And where should you start?
