If your business manages Amazon PPC in-house, it becomes critical to invest in the right tools that can automate the more complex and time-consuming parts of running Amazon ads.
Amazon Advertising & PPC
Submissions for Amazon’s Black Friday and Cyber Monday Lightning Deals are now open. Learn how to set up your deals now to drive sales in Q4.
A compilation of all the financial and time costs you have to be aware of when selling on Amazon.
Sponsored Products is the Adwords of Amazon — In other words, it’s product advertisement that shows up in Amazon’s organic search results. Unlike Google Adwords, Amazon Sponsored Products is (still) cheaper and much more straightforward. Getting started on promoting products on Amazon is relatively easy.
Amazon’s ad business is blowing up in 2018. While Google and Facebook can only infer your buying intentions, Amazon’s wealth of first-hand consumer purchasing data is enabling savvy marketers to greatly improve their ad targeting across the entire customer purchase funnel.
Amazon advertizing is more than just running PPC campaigns. There are many ways to market and advertize your product (both free and paid methods) ON Amazon’s site. Are you using all methods available to increase your listing’s visibility and boost sales?
Whether you are looking to boost your sales numbers, drive traffic, and/or increase brand awareness, Amazon Product Display ads can help you do it.
The ability for sellers and vendors to extend the reach of their SP ads to off-Amazon sites is a very interesting addition to Sponsored Products. How the new retargeting opportunities will affect PPC sales overall however, is difficult to assess at the moment.
When it comes to PPC optimization, many sellers focus on optimizing for a lower ACoS for their campaign, following the assumption that less money spent on advertising= more overall profit. However, optimizing for a low ACoS is not always the best tactic for your campaign, if your goal is to maximize the total profit for your product.
Currently it’s difficult for vendors and sellers to track their total aggregated ad spend on Amazon, and if you have a set budget allocated for paid marketing on Amazon, it’s important to be able to track how much you’re already spending on Amazon’s various ad formats.