Before starting with Amazon PPC, sellers should think carefully about how much time and effort they want to put into PPC campaign optimization. A campaign that requires less effort will also mean less precision over campaign optimization, and vice versa.
Campaign budgets allow Amazon sellers to assign a cap on how much they want to spend on PPC advertising. In this article we will breakdown how the different campaign budgets work, what you should take into consideration, and how to use the campaign budgets for maximum effect.
Amazon Sponsored Product (‘PPC’) ads can only appear when a customer’s search term matches one of the keywords running in your campaign. In this article, we will show you how to use Sonar to find the best PPC keywords for your ads on Amazon.
With the new profit calculation integration in Sellics, it is now possible for you to see the real profit generated via your PPC campaigns. We automatically deduct ALL your costs (Amazon fees, FBA fees, Cost of Goods, and shipping costs) from your PPC sales.
In order to run successful Amazon Sponsored Products (‘PPC’) campaigns, sellers need to invest in the time to learn how to correctly structure and maintain their advertising campaigns from the start. This becomes critical as your business on Amazon scales, and you quickly find yourself managing a rapidly growing set of ad campaigns.
Did you know that you can’t always tell based upon ACoS alone whether you’re actually making a profit or a loss with your Amazon sponsored products? In this article we’ll explain why that is and how you can correctly read the ACoS as well as the cost of sales of keywords, ad groups and campaigns.
One of the most important aspects of an Amazon PPC (Pay Per Click) sponsored products campaign is keyword selection. You want to bid on relevant keywords that will bring in high conversion rates for your PPC ads – or else you’re just wasting time and money.
In this post, we go more in-depth with optimization strategies to ensure you get the most out of your ad spend.
The Advertising Cost of Sale (ACoS) is a key metric to measure performance of Amazon Sponsored Products campaigns. The ACoS indicates how many dollars you need to spend on ads to generate $1 in sales. We’ll show you here how it’s calculated, and when you’ll want ACoS to be higher or lower than your break-even ACoS.
Amazon PPC (Pay Per Click) is a form of advertising that has allowed sellers and vendors to run ads on Amazon for their products since 2012. In this complete guide to Amazon PPC, we’ll explain how these ads work on an introductory level, then cover more in-depth aspects such as:…
Amazon PPC is also called Sponsored Products because the product ads appearing in search results are ‘sponsored’ (paid for) and not organically ranking in those positions. Amazon ads are a way for sellers to ‘buy’ a position at the top of Amazon’s search results. Advertisers pay each time a customer…