Meet Sonar, the Free Amazon Keyword Research Tool Displaying Amazon Keyword Search Volume

We’ve finally made every Amazon seller’s dream come true – no, not a private lunch with Jeff Bezos, but a keyword tool that displays actual search volume of keywords on Amazon. Welcome to Sonar, the one and only tool on the market that gives you real data on the search volume of keywords on Amazon. Plus, you have the option to generate keywords via reverse ASIN lookup, related keywords and more!

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Amazon Sponsored Products: Why ACoS Can Be Misleading

Did you know that you can’t always tell based upon ACoS alone whether you’re actually making a profit or a loss with your Amazon sponsored products? In this article we’ll explain why that is and how you can correctly read the ACoS as well as the cost of sales of keywords, ad groups and campaigns.

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The Beginner’s Guide to Amazon PPC

Amazon PPC is also called Sponsored Products because the product ads appearing in search results are ‘sponsored’ (paid for) and not organically ranking in those positions. Amazon ads are a way for sellers to ‘buy’ a position at the top of Amazon’s search results. Advertisers pay each time a customer…

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