We’ve finally made every Amazon seller’s dream come true – no, not a private lunch with Jeff Bezos, but a keyword tool that displays actual search volume of keywords on Amazon. Welcome to Sonar, the one and only tool on the market that gives you real data on the search volume of keywords on Amazon. Plus, you have the option to generate keywords via reverse ASIN lookup, related keywords and more!
Did you know that you can’t always tell based upon ACoS alone whether you’re actually making a profit or a loss with your Amazon sponsored products? In this article we’ll explain why that is and how you can correctly read the ACoS as well as the cost of sales of keywords, ad groups and campaigns.
One of the most important aspects of an Amazon PPC (Pay Per Click) sponsored products campaign is keyword selection. You want to bid on relevant keywords that will bring in high conversion rates for your PPC ads – or else you’re just wasting time and money.
The Complete Overview of ON Amazon Advertising & Marketing: Utilize the Full Spectrum to Maximize Sales
Amazon advertizing is more than just running PPC campaigns. There are many ways to market and advertize your product (both free and paid methods) ON Amazon’s site. Are you using all methods available to increase your listing’s visibility and boost sales?
In this post, we go more in-depth with optimization strategies to ensure you get the most out of your ad spend.
The Advertising Cost of Sale (ACoS) is a key metric to measure performance of Amazon Sponsored Products campaigns. The ACoS indicates how many dollars you need to spend on ads to generate $1 in sales. We’ll show you here how it’s calculated, and when you’ll want ACoS to be higher or lower than your break-even ACoS.
Amazon PPC (Pay Per Click) is a form of advertising that has allowed sellers and vendors to run ads on Amazon for their products since 2012. In this complete guide to Amazon PPC, we’ll explain how these ads work on an introductory level, then cover more in-depth aspects such as:…
Amazon PPC is also called Sponsored Products because the product ads appearing in search results are ‘sponsored’ (paid for) and not organically ranking in those positions. Amazon ads are a way for sellers to ‘buy’ a position at the top of Amazon’s search results. Advertisers pay each time a customer…