Sponsored Products is the Adwords of Amazon — In other words, it’s product advertisement that shows up in Amazon’s organic search results. Unlike Google Adwords, Amazon Sponsored Products is (still) cheaper and much more straightforward. Getting started on promoting products on Amazon is relatively easy.
Amazon Advertising & PPC
Amazon has turned Prime Day into one of the biggest online shopping events of the year. Prime Day 2018 is expected to be bigger than ever, and on July 16th Prime shoppers will be flocking to Amazon to take advantage of the countless offers and discounts running for 36 hours…
Amazon’s ad business is blowing up in 2018. While Google and Facebook can only infer your buying intentions, Amazon’s wealth of first-hand consumer purchasing data is enabling savvy marketers to greatly improve their ad targeting across the entire customer purchase funnel.
Amazon advertizing is more than just running PPC campaigns. There are many ways to market and advertize your product (both free and paid methods) ON Amazon’s site. Are you using all methods available to increase your listing’s visibility and boost sales?
Whether you are looking to boost your sales numbers, drive traffic, and/or increase brand awareness, Amazon Product Display ads can help you do it.
The ability for sellers and vendors to extend the reach of their SP ads to off-Amazon sites is a very interesting addition to Sponsored Products. How the new retargeting opportunities will affect PPC sales overall however, is difficult to assess at the moment.
When it comes to PPC optimization, many sellers focus on optimizing for a lower ACoS for their campaign, following the assumption that less money spent on advertising= more overall profit. However, optimizing for a low ACoS is not always the best tactic for your campaign, if your goal is to maximize the total profit for your product.
Currently it’s difficult for vendors and sellers to track their total aggregated ad spend on Amazon, and if you have a set budget allocated for paid marketing on Amazon, it’s important to be able to track how much you’re already spending on Amazon’s various ad formats.
If you can automate your keyword bids, it will help you to achieve a higher return on ad spend (ROAS), and save you many hours of manual PPC management work each week.
We’re excited to announce Headline Search Ads (HSA) Campaign Reports are now available in Sellics! Our new HSA Campaign Report will display the campaign and keyword performance for your Headline Search ads. You can now track the KPIs for this ad format: we provide an overview of your spending, sales, ACoS, CTR and other metrics to measure your HSA ad performance.