Amazon PPC Series: Campaign Budgets Explained

Campaign budgets allow Amazon sellers to assign a cap on how much they want to spend on PPC advertising. In this article we will breakdown how the different campaign budgets work, what you should take into consideration, and how to use the campaign budgets for maximum effect.

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Amazon PPC Keyword Research with Sonar

Amazon Sponsored Product (‘PPC’) ads can only appear when a customer’s search term matches one of the keywords running in your campaign. In this article, we will show you how to use Sonar to find the best PPC keywords for your ads on Amazon.

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Amazon PPC Series: Sponsored Products Basics Explained

In order to run successful Amazon Sponsored Products (‘PPC’) campaigns, sellers need to invest in the time to learn how to correctly structure and maintain their advertising campaigns from the start. This becomes critical as your business on Amazon scales, and you quickly find yourself managing a rapidly growing set of ad campaigns. 

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Amazon Sponsored Products: Why ACoS Can Be Misleading

Did you know that you can’t always tell based upon ACoS alone whether you’re actually making a profit or a loss with your Amazon sponsored products? In this article we’ll explain why that is and how you can correctly read the ACoS as well as the cost of sales of keywords, ad groups and campaigns.

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What is a good ACoS for my PPC Campaign?

The Advertising Cost of Sale (ACoS) is a key metric to measure performance of Amazon Sponsored Products campaigns. The ACoS indicates how many dollars you need to spend on ads to generate $1 in sales. We’ll show you here how it’s calculated, and when you’ll want ACoS to be higher or lower than your break-even ACoS.

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The Beginner’s Guide to Amazon PPC

Amazon PPC is also called Sponsored Products because the product ads appearing in search results are ‘sponsored’ (paid for) and not organically ranking in those positions. Amazon ads are a way for sellers to ‘buy’ a position at the top of Amazon’s search results. Advertisers pay each time a customer…

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