Amazon PPC

Amazon ACoS: What Is Advertising Cost of Sale and How to Improve It

Amazon ACoS: What Is Advertising Cost of Sale and How to Improve It

The Advertising Cost of Sale (ACoS) is a key metric to measure performance of Amazon Sponsored Products campaigns. The ACoS indicates how many dollars you need to spend on ads to generate $1 in sales. We’ll show you here how it’s calculated, and when you’ll want ACoS to be higher or lower than your break-even ACoS.

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Amazon Total ACoS (TACoS): Introduction to a Key Ad Metric

Amazon Total ACoS (TACoS): Introduction to a Key Ad Metric

Amazon TACoS (total advertising cost of sale) is a key metric for understanding your business’s relationship to advertising. For sellers who are unfamiliar with what TACoS is or how to interpret it, we’ll cover all of the information you need to know, like: how to calculate TACoS what your Amazon…

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The Ultimate 2021 Guide to Profitable Amazon Sponsored Brands Ads

The Ultimate 2021 Guide to Profitable Amazon Sponsored Brands Ads

Part A: Amazon Sponsored Brands FAQ What are Amazon Sponsored Brands? Why should I use Amazon Sponsored Brands? Amazon Sponsored Brands Formats Product Collection Sponsored Brands Store Spotlight Sponsored Brands Sponsored Brands Video Where do Amazon Sponsored Brands appear? What’s the difference between Sponsored Products and Sponsored Brands? Who is…

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Amazon Sponsored Display Ads: The 2021 Guide

Amazon Sponsored Display Ads: The 2021 Guide

Amazon Sponsored Display is a self-service, pay-per-click (PPC) advertising solution. Sponsored Display ads allow brands on Amazon to reach their audience with advanced product and category targeting, including ads that appear both on and off Amazon.

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Improve Conversion with Amazon Attribution

Improve Conversion with Amazon Attribution

Amazon Attribution was launched to understand how users discover, research, and buy a specific product. Attributing your sales to a specific section of your funnel is key to optimize the performance of your marketing campaigns. If you want to know how you can use Amazon Attribution to get shoppers from…

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How to Use the New Amazon Search Term Impression Rank Report

How to Use the New Amazon Search Term Impression Rank Report

In a recent update, the Amazon Advertising platform has introduced a very useful new report for Sponsored Products called ‘Search Term Impression Rank Report’ (the report has been introduced first for Sponsored Brands in October 2020). In this article we’ll cover: What does the report contain? Where can you access…

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Sponsored Products vs Sponsored Brands: Why You Need Both

Sponsored Products vs Sponsored Brands: Why You Need Both

If you’re selling on Amazon – you’re buying ad space on Amazon. A quick look at the ad real estate on the search results page clarifies why: Nine times out of ten, there are little (or no) organic listings above the fold.  That means even if – or maybe especially…

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