Amazon Advertising & PPC
Amazon Prime Day 2019 can break your bank or boost your sales — Follow these easy steps to maximize your ROI during the biggest sales event this summer
Amazon Sponsored Brand ads displayed in the top of search results are considered prime real-estate for search visibility. While the heavily utilized Sponsored Product ads are typically used to drive lower funnel conversion, Amazon recommends advertisers to use Sponsored Brands as a brand discovery tool to help them capture more top of funnel customers.
With Amazon PPC Ad Scheduling, Sellics users can play and pause their Sponsored Product Ads at their own chosen times.
To help advertisers get the most out of Amazon’s new adjust bids by placement feature, you can now use Sellics to evaluate your placement reports, see which placement is generating the most sales, has the lowest ACoS, and much more.
Amazon has recently rolled out a series of new Amazon PPC features — among them the intriguing options ‘Campaign Bidding Strategies’ and ‘Adjust Bids by Placement’. Intriguing and scary — many marketers and Amazon sellers feel overwhelmed and intimidated. They worry that these changes will ruin all their existing well-optimized…
The new Product ASIN Targeting features present interesting opportunities for advertisers on Amazon. At Sellics we’ve devised different strategies for Category, Brand, and ASIN targeting to help sellers and vendors get the most out of this new PPC targeting feature.
Amazon sellers and vendors can now optimize Product ASIN Targeting campaigns and manage their new bidding strategies directly in Sellics.
Update: Check out our new ‘Ultimate Guide to Dynamic Bidding Strategies and ‘Adjust Bids by Placement’ (with Examples!)‘ Two recent trends in Amazon PPC: Amazon increases the number of ad placements significantly, while simultaneously giving advertisers more precise control over targeting their ads (e.g. with the new product and category…
Amazon’s huge update — Target products, brands, and categories with Sponsored Products! What are the implications for Sellers and Vendors? Will you need to change your marketing strategy? Vital knowledge — Read now!
Similar to the Amazon flywheel, your SEO and PPC efforts on Amazon both support and create momentum for each other, helping you to achieve more overall profit.