Amazon PPC

Improve Conversion with Amazon Attribution

Improve Conversion with Amazon Attribution

Amazon Attribution was launched to understand how users discover, research, and buy a specific product. Attributing your sales to a specific section of your funnel is key to optimize the performance of your marketing campaigns. If you want to know how you can use Amazon Attribution to get shoppers from…

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How to Use the New Amazon Search Term Impression Rank Report

How to Use the New Amazon Search Term Impression Rank Report

In a recent update, the Amazon Advertising platform has introduced a very useful new report for Sponsored Products called ‘Search Term Impression Rank Report’ (the report has been introduced first for Sponsored Brands in October 2020). In this article we’ll cover: What does the report contain? Where can you access…

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Sponsored Products vs Sponsored Brands: Why You Need Both

Sponsored Products vs Sponsored Brands: Why You Need Both

If you’re selling on Amazon – you’re buying ad space on Amazon. A quick look at the ad real estate on the search results page clarifies why: Nine times out of ten, there are little (or no) organic listings above the fold.  That means even if – or maybe especially…

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Is Your Competitor’s ACoS Better Than Yours?

Is Your Competitor’s ACoS Better Than Yours?

With many different ad formats to choose from, each with their own purpose, mechanics, and their individual set of KPIs to optimise for as well as a very dynamic environment – advertising on Amazon has only gotten more complex. That’s why more and more advertisers wonder: How am I doing?…

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Get Set for the Q4 of the Century With a Powerful Amazon PPC Strategy

Get Set for the Q4 of the Century With a Powerful Amazon PPC Strategy

If we’ve learned anything during a totally unexpected Q2, it’s that where there are challenges, there are also opportunities. And while we hope that most of the year’s biggest challenges are behind us, the biggest opportunity for Amazon sellers and vendors is yet to come. Amazon merchants are heading into…

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Amazon Advertising Trends & Techniques During the Coronavirus Crisis

Amazon Advertising Trends & Techniques During the Coronavirus Crisis

The conditions surrounding the coronavirus pandemic have left some brands confused about how best to move forward with their Amazon ads. On the one hand, the demand for certain products has seen significant increases. On the other, concerns over supply chain delays, an uncertain economy, and Amazon’s policy changes regularly…

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Amazon & Coronavirus: Strategic Guidelines for Sellers and Vendors

Amazon & Coronavirus: Strategic Guidelines for Sellers and Vendors

So what to do if your products are (now) in high demand?  With uncertainty and dramatic changes to the platform becoming part of the new normal, the relationship between supply and demand will grow ever more complex.  High demand ≠ increase in sales Unfortunately, high demand for your product during…

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Amazon Brand Stores: How to Get the Most Out Of?

Amazon Brand Stores: How to Get the Most Out Of?

Getting your products in front of your target audience and nurturing them through the purchase process should be an essential part of your Amazon strategy. Crafting your brand message on Amazon and arming shoppers with all the knowledge that they need to choose your product is no longer optional. It…

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