Amazon PPC

The Ultimate 2021 Guide to Profitable Amazon Sponsored Brands Ads

The Ultimate 2021 Guide to Profitable Amazon Sponsored Brands Ads

Part A: Amazon Sponsored Brands FAQ What are Amazon Sponsored Brands? Why should I use Amazon Sponsored Brands? Amazon Sponsored Brands Formats Product Collection Sponsored Brands Store Spotlight Sponsored Brands Sponsored Brands Video Where do Amazon Sponsored Brands appear? What’s the difference between Sponsored Products and Sponsored Brands? Who is…

Read article
Amazon Sponsored Display Ads: The 2021 Guide

Amazon Sponsored Display Ads: The 2021 Guide

Amazon Sponsored Display is a self-service, pay-per-click (PPC) advertising solution. Sponsored Display ads allow brands on Amazon to reach their audience with advanced product and category targeting, including ads that appear both on and off Amazon.

Read article
Improve Conversion with Amazon Attribution

Improve Conversion with Amazon Attribution

Amazon Attribution was launched to understand how users discover, research, and buy a specific product. Attributing your sales to a specific section of your funnel is key to optimize the performance of your marketing campaigns. If you want to know how you can use Amazon Attribution to get shoppers from…

Read article
How to Use the New Amazon Search Term Impression Rank Report

How to Use the New Amazon Search Term Impression Rank Report

In a recent update, the Amazon Advertising platform has introduced a very useful new report for Sponsored Products called ‘Search Term Impression Rank Report’ (the report has been introduced first for Sponsored Brands in October 2020). In this article we’ll cover: What does the report contain? Where can you access…

Read article
Sponsored Products vs Sponsored Brands: Why You Need Both

Sponsored Products vs Sponsored Brands: Why You Need Both

If you’re selling on Amazon – you’re buying ad space on Amazon. A quick look at the ad real estate on the search results page clarifies why: Nine times out of ten, there are little (or no) organic listings above the fold.  That means even if – or maybe especially…

Read article
Get Set for the Q4 of the Century With a Powerful Amazon PPC Strategy

Get Set for the Q4 of the Century With a Powerful Amazon PPC Strategy

If we’ve learned anything during a totally unexpected Q2, it’s that where there are challenges, there are also opportunities. And while we hope that most of the year’s biggest challenges are behind us, the biggest opportunity for Amazon sellers and vendors is yet to come. Amazon merchants are heading into…

Read article
Amazon Advertising Trends & Techniques During the Coronavirus Crisis

Amazon Advertising Trends & Techniques During the Coronavirus Crisis

The conditions surrounding the coronavirus pandemic have left some brands confused about how best to move forward with their Amazon ads. On the one hand, the demand for certain products has seen significant increases. On the other, concerns over supply chain delays, an uncertain economy, and Amazon’s policy changes regularly…

Read article

Success on Amazon

Everything you need to maximize your Amazon success - integrated in one tool. Signup for your 14 day free trial today!