The opportunity to advertise on Amazon – in the space where the most searches and half of all E-Commerce purchases are made – is one that can’t be overlooked by any brand owner. Find here a complete guide to Amazon Advertising’s offerings.
Amazon Marketing Services AMS collects all the PPC advertising products that Amazon offers. Read this Sellics guide to find out everything about the legendary AMS!
Getting your products in front of your target audience and nurturing them through the purchase process should be an essential part of your Amazon strategy. Crafting your brand message on Amazon and arming shoppers with all the knowledge that they need to choose your product is no longer optional. It…
If you’re reading this, you’re probably preparing for Q4. It’s a busy season — Black Friday and Cyber Monday are scrambling for attention, maybe you’ve jumped on the Singles Day bandwagon, and before the dust has settled — it’s Christmas. Called your parents yet? If you’re elbow-deep in this mayhem…
If you want to boost your Amazon Advertising ROI using automation software, it will be important to understand how AI vs. rules based automation tools work.
With Amazon Advertising automation, advertisers have the ability to fully automate their daily campaign management tasks, and significantly increase their return on ad spend (ROAS) in the process.
Amazon advertisers can now use Sellics Keyword Harvesting Automation to automatically transfer search terms, keywords, or ASIN targets from one ad group or campaign to another, based on a previously defined set of rules.
Amazon Prime Day 2019 can break your bank or boost your sales — Follow these easy steps to maximize your ROI during the biggest sales event this summer
Amazon Sponsored Brand ads displayed in the top of search results are considered prime real-estate for search visibility. While the heavily utilized Sponsored Product ads are typically used to drive lower funnel conversion, Amazon recommends advertisers to use Sponsored Brands as a brand discovery tool to help them capture more top of funnel customers.
Amazon Bid: The Ultimate Guide to Dynamic Bidding Strategies and ‘Adjust Bids by Placement’ (with examples)
Amazon has recently rolled out a series of new Amazon PPC features — among them the intriguing options ‘Campaign Bidding Strategies‘ and ‘Adjust Bids by Placement‘. Intriguing and scary — many marketers and Amazon sellers feel overwhelmed and intimidated. They worry that these changes will ruin all their existing well-optimized…
The new Product ASIN Targeting features present interesting opportunities for advertisers on Amazon. At Sellics we’ve devised different strategies for Category, Brand, and ASIN targeting to help sellers and vendors get the most out of this new PPC targeting feature.
Similar to the Amazon flywheel, your SEO and PPC efforts on Amazon both support and create momentum for each other, helping you to achieve more overall profit.