Amazon PPC

Amazon Advertising Trends & Techniques During the Coronavirus Crisis

Amazon Advertising Trends & Techniques During the Coronavirus Crisis

The conditions surrounding the coronavirus pandemic have left some brands confused about how best to move forward with their Amazon ads. On the one hand, the demand for certain products has seen significant increases. On the other, concerns over supply chain delays, an uncertain economy, and Amazon’s policy changes regularly…

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Amazon & Coronavirus: Strategic Guidelines for Sellers and Vendors

Amazon & Coronavirus: Strategic Guidelines for Sellers and Vendors

So what to do if your products are (now) in high demand?  With uncertainty and dramatic changes to the platform becoming part of the new normal, the relationship between supply and demand will grow ever more complex.  High demand ≠ increase in sales Unfortunately, high demand for your product during…

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Amazon Brand Stores: How to Get the Most Out Of?

Amazon Brand Stores: How to Get the Most Out Of?

Getting your products in front of your target audience and nurturing them through the purchase process should be an essential part of your Amazon strategy. Crafting your brand message on Amazon and arming shoppers with all the knowledge that they need to choose your product is no longer optional. It…

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The Complete Amazon Black Friday & Cyber Monday Marketing Strategy 2019

The Complete Amazon Black Friday & Cyber Monday Marketing Strategy 2019

If you’re reading this, you’re probably preparing for Q4. It’s a busy season — Black Friday and Cyber Monday are scrambling for attention, maybe you’ve jumped on the Singles Day bandwagon, and before the dust has settled — it’s Christmas.  Called your parents yet?  If you’re elbow-deep in this mayhem…

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Amazon Sponsored Brands: How to Run Effective Sponsored Ads

Amazon Sponsored Brands: How to Run Effective Sponsored Ads

Amazon Sponsored Brand ads displayed in the top of search results are considered prime real-estate for search visibility. While the heavily utilized Sponsored Product ads are typically used to drive lower funnel conversion, Amazon recommends advertisers to use Sponsored Brands as a brand discovery tool to help them capture more top of funnel customers.

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