Advertising on Amazon — Beginner’s Guide to Amazon Sponsored Products

Amazon Sponsored Products – The “Adwords of Amazon” Sponsored Products is the Adwords of Amazon — In other words, it’s product advertisement that shows up in Amazon’s organic search results. Unlike Google Adwords, Amazon Sponsored Products is (still) cheaper and much more straightforward. Getting started on promoting products on Amazon…

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PPC Strategy: Profit v.s. ACoS Optimization

When it comes to PPC optimization, many sellers focus on optimizing for a lower ACoS for their campaign, following the assumption that less money spent on advertising= more overall profit. However, optimizing for a low ACoS is not always the best tactic for your campaign, if your goal is to maximize the total profit for your product.

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Headline Search Ads (HSA) Campaign Reports now available in Sellics

We’re excited to announce Headline Search Ads (HSA) Campaign Reports are now available in Sellics! Our new HSA Campaign Report will display the campaign and keyword performance for your Headline Search ads. You can now track the KPIs for this ad format: we provide an overview of your spending, sales, ACoS, CTR and other metrics to measure your HSA ad performance.

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