Amazon Sponsored Products – The “Adwords of Amazon” Sponsored Products is the Adwords of Amazon — In other words, it’s product advertisement that shows up in Amazon’s organic search results. Unlike Google Adwords, Amazon Sponsored Products is (still) cheaper and much more straightforward. Getting started on promoting products on Amazon…
You can now export all your Amazon PPC data history in Sellics. Available for both sellers and vendors that wish to evaluate their raw campaign data & performance metrics in Excel.
Amazon SEO and Amazon PPC are the two cornerstones every Amazon marketing campaign should build on. If you want to boost your sales and grow your Amazon business, SEO and PPC are the best ways to start. But is one better than the other? What’s the difference? And where should…
Amazon Prime Day 2018 is set to be bigger than ever. If you missed the deadline for submitting Lightning Deals, there are still strategies you can employ to profit generously from Prime Day traffic.
Amazon’s ad business is blowing up in 2018. While Google and Facebook can only infer your buying intentions, Amazon’s wealth of first-hand consumer purchasing data is enabling savvy marketers to greatly improve their ad targeting across the entire customer purchase funnel.
The ability for sellers and vendors to extend the reach of their SP ads to off-Amazon sites is a very interesting addition to Sponsored Products. How the new retargeting opportunities will affect PPC sales overall however, is difficult to assess at the moment.
When it comes to PPC optimization, many sellers focus on optimizing for a lower ACoS for their campaign, following the assumption that less money spent on advertising= more overall profit. However, optimizing for a low ACoS is not always the best tactic for your campaign, if your goal is to maximize the total profit for your product.
Currently it’s difficult for vendors and sellers to track their total aggregated ad spend on Amazon, and if you have a set budget allocated for paid marketing on Amazon, it’s important to be able to track how much you’re already spending on Amazon’s various ad formats.
If you can automate your keyword bids, it will help you to achieve a higher return on ad spend (ROAS), and save you many hours of manual PPC management work each week.
We’re excited to announce Headline Search Ads (HSA) Campaign Reports are now available in Sellics! Our new HSA Campaign Report will display the campaign and keyword performance for your Headline Search ads. You can now track the KPIs for this ad format: we provide an overview of your spending, sales, ACoS, CTR and other metrics to measure your HSA ad performance.
At Sellics we recently devoted ourselves to writing a dedicated series of articles to help our sellers successfully master Amazon PPC. This guide summarizes our complete writings on Amazon PPC, including a step-by-step guide for creating your first PPC campaign.