Amazon Advertising & PPC

The Ultimate Guide to Dynamic Bidding Strategies and ‘Adjust Bids by Placement’ (with Examples!)

The Ultimate Guide to Dynamic Bidding Strategies and ‘Adjust Bids by Placement’ (with Examples!)

Amazon has recently rolled out a series of new PPC features — among them the intriguing options ‘Campaign Bidding Strategies’ and ‘Adjust Bids by Placement’. Intriguing and scary — many marketers and Amazon sellers feel overwhelmed and intimidated. They worry that these changes will ruin all their existing well-optimized campaigns.…

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Amazon Releases Dynamic Bidding Strategies and Bids by Placement + Now Also Available in Sellics

Amazon Releases Dynamic Bidding Strategies and Bids by Placement + Now Also Available in Sellics

Update: Check out our new ‘Ultimate Guide to Dynamic Bidding Strategies and ‘Adjust Bids by Placement’ (with Examples!)‘ Two recent trends in Amazon PPC: Amazon increases the number of ad placements significantly, while simultaneously giving advertisers more precise control over targeting their ads (e.g. with the new product and category…

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