Amazon Search Optimization Archives - Sellics

Amazon Keyword Research Tool Sonar

Meet Sonar, the Free Amazon Keyword Research Tool Displaying Amazon Keyword Search Volume

We’ve finally made every Amazon seller’s dream come true – no, not a private lunch with Jeff Bezos, but a keyword tool that displays actual search volume of keywords on Amazon. Welcome to Sonar, the one and only tool on the market that gives you real data on the search volume of keywords on Amazon. Plus, you have the option to generate keywords via reverse ASIN lookup, related keywords and more!

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Will Repeating Keywords Improve Amazon Rankings Case Study

Will Repeating Keywords Improve Your Rankings? [Case Study]

We do a lot of experiments to test assumptions and build new knowledge about how the Amazon ranking algorithm works. For each experiment, we create new products that are all exactly similar except for the one characteristic we want to test. We then analyze the search results to see if the difference in the one characteristic has an impact on ranking. With the following experiment, we wanted to find out if it helps to repeat keywords in your Amazon product listings, i.e. if a higher keyword density can improve your rankings.

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MerchantWords vs. KeywordInspector vs. Sonar: Amazon Keyword Tool Comparison

When it comes to Amazon keyword research, it’s important to understand that customers have different search habits on Amazon compared to Google. Shoppers are more likely to type ‘product-centric’ search queries into Amazon, and keyword research tools that rely on Google search data are unlikely to provide accurate results.   Amazon Keyword Research: Free vs. Paid Tool Comparison Sonar is a…

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Amazon vs. Google Optimization

Amazon Optimization vs. Google Optimization: Important Similarities and Differences

Google optimization for both organic search (SEO) and paid search (SEM) has been a standard element in online marketing for quite some time. Optimization on Amazon, however, still seems to be in its infancy: so far, only a tiny fraction of sellers on Amazon have started to seize all the opportunities to increase sales on the world’s largest e-commerce platform by means of active optimization. We’ll show you the main similarities and differences between Google SEO and Amazon optimization in this post.

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Sell better. Invest wiser. Grow faster.

Sellics is the leading Amazon analytics platform for brands and sellers. It is used by large multinational brands as well as small Amazon-only merchants to optimize rankings, manage product reviews, observe prices and monitor competitors to increase sales on Amazon.


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