Customer Reviews

The New Amazon Review Guidelines: Excruciatingly Harsh Consequences for Vaguely Defined Violations

The New Amazon Review Guidelines: Excruciatingly Harsh Consequences for Vaguely Defined Violations

Amazon sent an email last week to all sellers in the US marketplace, iterating the ban on incentivized reviews and giving detail about what exactly constitutes a violation of Amazon review guidelines – except that they weren’t very exact. In this post, we’ve included Amazon’s communication about their guidelines as well as remaining questions sellers may have concerning the use of coupon codes and ‘boosting’ sales.

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Amazon Deletes Incentivized Product Reviews

Amazon Deletes Incentivized Product Reviews

In this third wave of crackdowns on reviews, Amazon is now deleting reviews that were written by product testers – even though they were written before Amazon’s review policy guideline changed. In this post, we explore the ramifications of the latest move to boost customer trust in Amazon reviews and look at what the future could hold for sellers.

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