Amazon Review Management
When a vendor sells directly to Amazon, they don’t have access to customer details to make direct contact and solicit feedback on their experience. However, there are still ways vendors can communicate and engage with their end consumer.
The Early Reviewer Program is designed to bridge an important gap since the ban on incentivized reviews. Towards the end of 2016 Amazon was confronted with an acute decline in the credibility of their product review system.
Amazon sent an email last week to all sellers in the US marketplace, iterating the ban on incentivized reviews and giving detail about what exactly constitutes a violation of Amazon review guidelines – except that they weren’t very exact. In this post, we’ve included Amazon’s communication about their guidelines as well as remaining questions sellers may have concerning the use of coupon codes and ‘boosting’ sales.
In this third wave of crackdowns on reviews, Amazon is now deleting reviews that were written by product testers – even though they were written before Amazon’s review policy guideline changed. In this post, we explore the ramifications of the latest move to boost customer trust in Amazon reviews and look at what the future could hold for sellers.
The latest changes to Amazon’s review policy implement drastic action against fake reviews and ‘product testers’ writing incentivized reviews. Sellers now need to step up their game to ensure new products will enter the USA market successfully – and we’ll show you how.