Amazon Review Management

The New Amazon Review Guidelines: Excruciatingly Harsh Consequences for Vaguely Defined Violations

The New Amazon Review Guidelines: Excruciatingly Harsh Consequences for Vaguely Defined Violations

Amazon sent an email last week to all sellers in the US marketplace, iterating the ban on incentivized reviews and giving detail about what exactly constitutes a violation of Amazon review guidelines – except that they weren’t very exact. In this post, we’ve included Amazon’s communication about their guidelines as well as remaining questions sellers may have concerning the use of coupon codes and ‘boosting’ sales.

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