Optimize, an agency of the Dentsu Aegis Network specializes in driving SEO, Web Analytics, and CRO performance for their clients. Based in Milan, Optimize helps sellers and vendors to implement their strategies and increase sales on Amazon.it. With its data-driven approach, the agency helps clients improve their visibility on search engines — of which Amazon is the largest regarding product research.
A pioneer in the Italian market, Optimize is one of the first agencies in the country to design SEO strategies, run campaigns, and optimize content on Amazon. At first, as with every new product or service, Optimize was met with resistance and suspicion. Clients can have difficulties visualizing the benefits of a solution that they haven’t tested before. To help their clients understand the importance of Amazon SEO optimization for increased visibility and sales, Optimize needed proof of concept.
Optimize solved this challenge by conducting a keyword optimization campaign with some of their biggest clients. For the plan to succeed, the agency needed a powerful tool that could provide the data and insights to convince its clients that the strategies work. Without such a tool, Optimize would have tried a mix of various software and data — a weak commercial proposition.
They found the perfect partner in Sellics. The all-in-one Vendor Edition suite includes the necessary content and marketing tools which enabled Optimize to gain valuable insights and make data-driven decisions, to improve the performance of its clients’ products on Amazon.
Here’s how they did it:
Optimize used the Content & SEO tool in the Sellics Vendor Edition to drive a massively successful keyword campaign. The ability to add and edit content in bulk and to receive alerts about content discrepancies proved to be crucially important features of the software. Here’s what they achieved:
Importantly, Optimize now has proof of concept. With Sellics, the agency showed its clients an effective SEO strategy that continues to drive their success on Amazon.
“Sellics is the most powerful tool on the market. Our clients are always wow-ed when we show them the results we have achieved using the software!”