Many companies face the issue of daily campaign management while working to optimize and scale their revenue from advertising on Amazon – and Artway was no exception.
Like many others, they also faced a lack of time due to the fact that they were manually managing their keyword and campaign bid optimizations.
To compound this challenge, Artway lacked the employee resources needed to scale their Amazon advertising campaigns, while still maintaining control over the full advertising spend.
After experiencing exponential growth on Amazon, their next biggest challenge was interpreting all of the performance data in order to quickly optimize their campaign bids, as well as discover new, relevant keywords in order to enhance their campaigns’ reach.
They also wanted to make sure that with all this growth, they were able to ensure that their advertising spend was cost efficient.
Artway began using the Sellics software in December 2018. They focused on the PPC rules-based automation to start off with.
Once established with the rules-based optimization functionality, they then realized that they would need to enhance their advertising optimization efforts even more and they began to explore the other advertising optimization solutions Sellics offered that would also help them to lower their ACoS in addition to saving time on PPC management.
Artway then joined Sellics’ Autopilot beta program in late 2019.
Artway’s experience with Autopilot generated early, impressive results:
- They were able to utilize Autopilot to completely automate their PPC campaign management, driving increased bid and keyword optimization while maximizing time savings
- New, relevant keywords were added to their campaigns daily through automated keyword harvesting, resulting in an increase of relevant traffic and a better CTR
- They used Autopilot to monitor their campaigns and dynamic change bids in order to reach their target ACoS
- Through a combination of rules-based automation and Autopilot’s AI automation, they were able to successfully face increased competition due to seasonality with winning bids