Sellics Blog: Amazon Strategy Tips & Knowledge You Need to Succeed

Master the Amazon marketplace

We share effective strategies & insights to bring your Amazon sales to the next level

Amazon Announces 70,000 Third-Party Merchants Make $100K

Jeff Bezos announced that more than 70,000 third-party merchants make more than $100,000 a year on Amazon. An even more staggering number is that 50% of all goods sold on the site are now from third-party merchants which is up from 35% just a few years ago. The total number of third-party merchants is roughly 2 million, but the majority are people reselling items.

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What is an Amazon Super URL?

Amazon Super URLs are a manipulated URL to your product listing page. The link is changed in such a way so that it looks like a shopper searched for your product with certain keywords. So when the shopper makes a purchase, this benefits both your sales figure (which is an important factor for ranking) as well as the keywords you’ve included in the Super URL.

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Case Study: Does Keyword Repetition Improve Amazon Rankings?

We do a lot of experiments to test assumptions and build new knowledge about how the Amazon ranking algorithm works. For each experiment, we create new products that are all exactly similar except for the one characteristic we want to test. We then analyze the search results to see if the difference in the one characteristic has an impact on ranking. With the following experiment, we wanted to find out if it helps to repeat keywords in your Amazon product listings, i.e. if a higher keyword density can improve your rankings.

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How to Identify Highly Profitable Products for Your Private-Label Amazon Business | Part 1

Identifying the right products is the foundation for every successful private-label business. Even with terrible marketing, a great product will generally sell better than a terrible product with great marketing. Effective and thorough product research is one of the key steps to starting or expanding a private-label business. In this post, we’ll show you how to find the right product to sell on Amazon.

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Sellics Guide: Amazon SEO v.s. Google SEO

Google optimization for both organic search (SEO) and paid search (SEM) has been a standard element in online marketing for quite some time. Optimization on Amazon, however, still seems to be in its infancy: so far, only a tiny fraction of sellers on Amazon have started to seize all the opportunities to increase sales on the world’s largest e-commerce platform by means of active optimization. We’ll show you the main similarities and differences between Google SEO and Amazon optimization in this post.

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The Beginner’s Guide to Amazon PPC

Amazon PPC is also called Sponsored Products because the product ads appearing in search results are ‘sponsored’ (paid for) and not organically ranking in those positions. Amazon ads are a way for sellers to ‘buy’ a position at the top of Amazon’s search results. Advertisers pay each time a customer…

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