Sellics Blog: Amazon Strategy Tips & Knowledge You Need to Succeed

Master the Amazon marketplace

We share effective strategies & insights to bring your Amazon sales to the next level

Amazon PPC Series: Sponsored Products Basics Explained

In order to run successful Amazon Sponsored Products (‘PPC’) campaigns, sellers need to invest in the time to learn how to correctly structure and maintain their advertising campaigns from the start. This becomes critical as your business on Amazon scales, and you quickly find yourself managing a rapidly growing set of ad campaigns. 

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The 3 Ways to Deal with Negative Product Reviews on Amazon

Bad product ratings and reviews are always a nuisance. Especially 1-star ratings can potentially drag down a product’s average rating unless it already has a solid base of reviews. But even if there’s already a lot of good ratings for the product: Many users specifically check the negative reviews to get an idea what issues could potentially arise with the product. We’ll walk you through 3 ways to deal with negative Amazon product reviews.

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