Amazon has recently rolled out a series of new Amazon PPC features — among them the intriguing options ‘Campaign Bidding Strategies‘ and ‘Adjust Bids by Placement‘. Intriguing and scary — many marketers and Amazon sellers feel overwhelmed and intimidated. They worry that these changes will ruin all their existing well-optimized…

Winning the Buy Box on Amazon means making the sale. But there are two scenarios, where vendors might not want Amazon to win the Buy Box. Learn why!

Losing the Buy Box on Amazon means losing the sale. Learn what you can do as a Vendor to not just react to losing the Buy Box, but avoid it in the future.

The new Product ASIN Targeting features present interesting opportunities for advertisers on Amazon. At Sellics we’ve devised different strategies for Category, Brand, and ASIN targeting to help sellers and vendors get the most out of this new PPC targeting feature.

Amazon Retail Analytics provides Vendors with valuable information for operative and strategic decisions. Understanding how to use it is critical, however, it’s easy to lose sight of the important KPIs and metrics in the data jungle of ARA Basic or ARA Premium. In our webinar (see below) we give a…

Chinese New Year means festivities and staff shortages. Read the tips and tricks on how to plan ahead to avoid being out-of-stock.

Start selling your products in the US, EU, and Japan with your Selling International Guides.

Fighting the fraud: From March 2019, Amazon will be liable for tax evaders on its German platform. How will marketplaces react to this new law? What will change for sellers? Read now!

The Facebook Bot is a great way to actively engage with your Amazon customer base. It solves the chicken-and-egg dilemma of generating sales without reviews that most other strategies suffer from.

Dive into these 3 stats that you might not be tracking yet — but that have a big impact on your performance on Amazon. For more sales and profitability.

We compare the two e-commerce platforms regarding size, customer base, profitability etc. Find out which one is better for you.

Proactive review management is a great way to effectively communicate with your customers on Amazon. But there is more to be gained. Find out how.