Nowadays, many customers first search for products on Amazon. There’s a good chance that they will discover your products and brand on Amazon before they even visit your website or other websites. Therefore it’s key that your brand leaves a good impression on Amazon – you might not get a…

With Amazon Advertising automation, advertisers have the ability to fully automate their daily campaign management tasks, and significantly increase their return on ad spend (ROAS) in the process.

Amazon advertisers can now use Sellics Keyword Harvesting Automation to automatically transfer search terms, keywords, or ASIN targets from one ad group or campaign to another, based on a previously defined set of rules.

Many sellers rely on Amazon for all their sales. This is fine, for the most part. Amazon is a powerful channel for e-commerce sellers, with a huge customer base of engaged shoppers. It’s absolutely possible to build a thriving business on Amazon alone. Yet if you’re looking for an extra…

Overcome the Catch-22 of launching a new product on Amazon: make your first sales, collect reviews, and lift your product to the top of the search results.

Amazon Prime Day 2019 can break your bank or boost your sales — Follow these easy steps to maximize your ROI during the biggest sales event this summer

Amazon Sponsored Brand ads displayed in the top of search results are considered prime real-estate for search visibility. While the heavily utilized Sponsored Product ads are typically used to drive lower funnel conversion, Amazon recommends advertisers to use Sponsored Brands as a brand discovery tool to help them capture more top of funnel customers.

Amazon Vendor Central and Seller Central: Definition Amazon Vendor Central is Amazon’s portal (platform, online/web interface) designed to help manufacturers and distributors interact. It works this way: brands sell items in bulk to Amazon – Amazon’s retail team re-sells these products to end customers under ‘Amazon’ brand. So, brands act…

Disclaimer: This article is an opinion piece in which we share our predictions for the future. It is based on our longstanding industry experience, publicly available information regarding Amazon and conversations with our clients. However, it is not based on insider information from people within Amazon. This month’s unexpected purchase…

Amazon has recently rolled out a series of new Amazon PPC features — among them the intriguing options ‘Campaign Bidding Strategies‘ and ‘Adjust Bids by Placement‘. Intriguing and scary — many marketers and Amazon sellers feel overwhelmed and intimidated. They worry that these changes will ruin all their existing well-optimized…

Winning the Buy Box on Amazon means making the sale. But there are two scenarios, where vendors might not want Amazon to win the Buy Box. Learn why!

Losing the Buy Box on Amazon means losing the sale. Learn what you can do as a Vendor to not just react to losing the Buy Box, but avoid it in the future.