Your product is CRaP*. It certainly didn’t start out this way. You had an affordable yet competitive minimum advertised price (MAP) and were selling really well. But at some point, your price suddenly dropped — a lot. Maybe someone started offering your product at such a low price that they…

Amazon likes to constantly keep sellers and vendors on their toes by updating and adjusting their ranking algorithm. And while it has been quiet for a little while on that front – our two last big updates on changes in the Amazon SEO ranking algorithm were in January 2019 and…

Amazon is constantly looking for ways to innovate and make their operations even more efficient. Every year, the E-commerce platform reviews their pricing structure in the light of their costs and adjust the fees they are charging sellers. In our first announcement about Amazon’s new storage fees for 2019 in…

Dear Amazon-Enthusiasts, We, the entire team at Sellics, are happy to announce that we have secured generous funding to help brands and agencies succeed on Amazon and accelerate their growth like never before. The London-based European investment firm Frog Capital has invested $10 million in Sellics, and we are delighted…

Amazon Marketing Services AMS collects all the PPC advertising products that Amazon offers. Read this Sellics guide to find out everything about the legendary AMS!

In this article you can learn about: 3 core factors of Amazon Success: Selection, Price & Delivery Amazon tools called Buy Box and Prime Amazon Flywheel concept and even more From a consumer standpoint, it’s easy to understand Amazon’s success. Amazon is the largest and most successful retailer in the…

Getting your products in front of your target audience and nurturing them through the purchase process should be an essential part of your Amazon strategy. Crafting your brand message on Amazon and arming shoppers with all the knowledge that they need to choose your product is no longer optional. It…

If you’re reading this, you’re probably preparing for Q4. It’s a busy season — Black Friday and Cyber Monday are scrambling for attention, maybe you’ve jumped on the Singles Day bandwagon, and before the dust has settled — it’s Christmas.  Called your parents yet?  If you’re elbow-deep in this mayhem…

If you want to boost your Amazon Advertising ROI using automation software, it will be important to understand how AI vs. rules based automation tools work.

Adding additional images and text in Amazon A+ Content (formerly Enhanced Brand Content) can have a significant impact on the conversion rate of your product listings and PPC campaigns. Learn about best practices and find inspiration through visual examples.

What is Amazon Brand Analytics? Amazon Brand Analytics is a free report tool that helps brands make data-driven decisions by providing valuable insights: search term data, comparable keyword popularity, most clicked ASINs etc. It’s a lite version of Premium Retail Analytics ($30k+ p.a.) available for brand-registered sellers under the ‘Reports‘…

Nowadays, many customers first search for products on Amazon. There’s a good chance that they will discover your products and brand on Amazon before they even visit your website or other websites. Therefore it’s key that your brand leaves a good impression on Amazon – you might not get a…