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Amazon Sponsored Display Ads: The 2021 Guide

Amazon Sponsored Display Ads: The 2021 Guide

Amazon Sponsored Display is a self-service, pay-per-click (PPC) advertising solution. Sponsored Display ads allow brands on Amazon to reach their audience with advanced product and category targeting, including ads that appear both on and off Amazon.

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Everything You Need to Know About Amazon Seller Repay Charges

Everything You Need to Know About Amazon Seller Repay Charges

Selling on Amazon comes at a price. And for newcomers, Amazon Repay Charges are an unpleasant surprise. We did our homework and created this comprehensive guide with everything you need to know about Amazon Seller Repay Charges. What are Amazon Seller Repay Charges? Whether you are an Individual or Professional…

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The Dos and Don’ts of Amazon Product Bundling

The Dos and Don’ts of Amazon Product Bundling

You can make a few different arguments for selling Amazon bundles, but the simplest reasons why the extra effort is worth it are as follows: Bundling can dramatically increase your average order value. If someone has four products in their shopping cart instead of one, they’re going to spend more…

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What Does ‘Renewed’ Mean on Amazon? | A Guide for Sellers

What Does ‘Renewed’ Mean on Amazon? | A Guide for Sellers

In 2020, the ecommerce industry saw unprecedented growth sparked by the COVID-19 pandemic. On this basis, merchants have felt the need to diversify what they sell, turning to programs like Amazon Renewed to remain competitive and to keep their economy afloat. In this quick guide, you’ll learn how Renewed works,…

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Improve Conversion with Amazon Attribution

Improve Conversion with Amazon Attribution

Amazon Attribution was launched to understand how users discover, research, and buy a specific product. Attributing your sales to a specific section of your funnel is key to optimize the performance of your marketing campaigns. If you want to know how you can use Amazon Attribution to get shoppers from…

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How to Improve Your Ecommerce Conversion Rate in 2021

How to Improve Your Ecommerce Conversion Rate in 2021

Running an online business is a fantastic way of generating income nowadays. The internet has created unprecedented opportunities, but they don’t come without its own set of challenges. One of the most common ones is the ecommerce conversion rate. It’s not the same getting people to visit your online store…

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How to Use the New Amazon Search Term Impression Rank Report

How to Use the New Amazon Search Term Impression Rank Report

In a recent update, the Amazon Advertising platform has introduced a very useful new report for Sponsored Products called ‘Search Term Impression Rank Report’ (the report has been introduced first for Sponsored Brands in October 2020). In this article we’ll cover: What does the report contain? Where can you access…

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