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Amazon Sponsored Brands: A Beginner’s Guide for Running Effective Sponsored Ads

Amazon Sponsored Brands: A Beginner’s Guide for Running Effective Sponsored Ads

Amazon Sponsored Brand ads displayed in the top of search results are considered prime real-estate for search visibility. While the heavily utilized Sponsored Product ads are typically used to drive lower funnel conversion, Amazon recommends advertisers to use Sponsored Brands as a brand discovery tool to help them capture more top of funnel customers.

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The Future of Vendors on Amazon

The Future of Vendors on Amazon

The Future of Vendors on Amazon Disclaimer: This article is an opinion piece in which we share our predictions for the future. It is based on our longstanding industry experience, publicly available information regarding Amazon and conversations with our clients. However, it is not based on insider information from people…

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The Ultimate Guide to Dynamic Bidding Strategies and ‘Adjust Bids by Placement’ (with Examples!)

The Ultimate Guide to Dynamic Bidding Strategies and ‘Adjust Bids by Placement’ (with Examples!)

Amazon has recently rolled out a series of new Amazon PPC features — among them the intriguing options ‘Campaign Bidding Strategies’ and ‘Adjust Bids by Placement’. Intriguing and scary — many marketers and Amazon sellers feel overwhelmed and intimidated. They worry that these changes will ruin all their existing well-optimized…

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