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Master the Amazon marketplace

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Improve Conversion with Amazon Attribution

Improve Conversion with Amazon Attribution

Amazon Attribution was launched to understand how users discover, research, and buy a specific product. Attributing your sales to a specific section of your funnel is key to optimize the performance of your marketing campaigns. If you want to know how you can use Amazon Attribution to get shoppers from…

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How to Improve Your Ecommerce Conversion Rate in 2021

How to Improve Your Ecommerce Conversion Rate in 2021

Running an online business is a fantastic way of generating income nowadays. The internet has created unprecedented opportunities, but they don’t come without its own set of challenges. One of the most common ones is the ecommerce conversion rate. It’s not the same getting people to visit your online store…

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How to Use the New Amazon Search Term Impression Rank Report

How to Use the New Amazon Search Term Impression Rank Report

In a recent update, the Amazon Advertising platform has introduced a very useful new report for Sponsored Products called ‘Search Term Impression Rank Report’ (the report has been introduced first for Sponsored Brands in October 2020). In this article we’ll cover: What does the report contain? Where can you access…

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Sponsored Products vs Sponsored Brands: Why You Need Both

Sponsored Products vs Sponsored Brands: Why You Need Both

If you’re selling on Amazon – you’re buying ad space on Amazon. A quick look at the ad real estate on the search results page clarifies why: Nine times out of ten, there are little (or no) organic listings above the fold.  That means even if – or maybe especially…

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How to Increase Sales on Amazon – 9 Pro Tips For 2020 And Beyond

How to Increase Sales on Amazon – 9 Pro Tips For 2020 And Beyond

By now, virtually all e-commerce entrepreneurs are aware of Amazon’s unassailable position as the world’s top online retail platform. Statistics proving this aren’t difficult to find. For us, there’s only one that matters: more than half of the world’s online shoppers start their shopping journey on Amazon. Yes, you read…

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What Is Amazon Private Label? The 2020 Guide

What Is Amazon Private Label? The 2020 Guide

Amazon is one of the most successful companies on the planet. A very large factor explaining this success are the Amazon marketplace and the 3P sellers on it. According to Statista, about 50% of all the sales that happen on the platform come from third-party sellers. To achieve this, Amazon…

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