Amazon Sponsored Display is a self-service, pay-per-click (PPC) advertising solution. Sponsored Display ads allow brands on Amazon to reach their audience with advanced product and category targeting, including ads that appear both on and off Amazon.

Selling on Amazon comes at a price. And for newcomers, Amazon Repay Charges are an unpleasant surprise. We did our homework and created this comprehensive guide with everything you need to know about Amazon Seller Repay Charges. What are Amazon Seller Repay Charges? Whether you are an Individual or Professional…

You can make a few different arguments for selling Amazon bundles, but the simplest reasons why the extra effort is worth it are as follows: Bundling can dramatically increase your average order value. If someone has four products in their shopping cart instead of one, they’re going to spend more…

You’ve arrived at our Ultimate Guide to Sponsored Products. In this advanced Amazon PPC Strategic guide, you will first get a quick refresher on the basics (Part A). Then, we’ll dive in to our four-step Amazon Sponsored Products strategy (Part B), including Amazon PPC campaign structure, setup and optimization.  Part A:…

In 2020, the ecommerce industry saw unprecedented growth sparked by the COVID-19 pandemic. On this basis, merchants have felt the need to diversify what they sell, turning to programs like Amazon Renewed to remain competitive and to keep their economy afloat. In this quick guide, you’ll learn how Renewed works,…

Product research never stops, especially if you want to continue to grow your Amazon business. Even if you have one or two items that are selling really well that’s no excuse not to look for other opportunities Trends are always changing and new products are popping up every month. If…

Amazon Attribution was launched to understand how users discover, research, and buy a specific product. Attributing your sales to a specific section of your funnel is key to optimize the performance of your marketing campaigns. If you want to know how you can use Amazon Attribution to get shoppers from…

Running an online business is a fantastic way of generating income nowadays. The internet has created unprecedented opportunities, but they don’t come without its own set of challenges. One of the most common ones is the ecommerce conversion rate. It’s not the same getting people to visit your online store…

All the information you need to start your Amazon PPC campaign.

Sponsored Products is the Adwords of Amazon — In other words, it’s product advertisement that shows up in Amazon’s organic search results. Unlike Google Adwords, Amazon Sponsored Products is (still) cheaper and much more straightforward. Getting started on promoting products on Amazon is relatively easy.

On December 16, 2020, Amazon retired the feature that allowed buyers and sellers to comment on customer reviews. The reason behind this decision? According to company communications, the comments feature on customer reviews was ‘rarely used’. So as of today, it is not possible to comment on new product reviews.…

In a recent update, the Amazon Advertising platform has introduced a very useful new report for Sponsored Products called ‘Search Term Impression Rank Report’ (the report has been introduced first for Sponsored Brands in October 2020). In this article we’ll cover: What does the report contain? Where can you access…