All the information you need to start your Amazon PPC campaign.

Sponsored Products is the Adwords of Amazon — In other words, it’s product advertisement that shows up in Amazon’s organic search results. Unlike Google Adwords, Amazon Sponsored Products is (still) cheaper and much more straightforward. Getting started on promoting products on Amazon is relatively easy.

On December 16, 2020, Amazon retired the feature that allowed buyers and sellers to comment on customer reviews. The reason behind this decision? According to company communications, the comments feature on customer reviews was ‘rarely used’. So as of today, it is not possible to comment on new product reviews.…

In a recent update, the Amazon Advertising platform has introduced a very useful new report for Sponsored Products called ‘Search Term Impression Rank Report’ (the report has been introduced first for Sponsored Brands in October 2020). In this article we’ll cover: What does the report contain? Where can you access…

The importance of having enough cash on hand is well known to all entrepreneurs and when it comes to selling online, things are no different. Even the best online sellers experience decreases in sales and supply-chain complications which can impact cash flow, but sometimes the need for more funds is…

If you’re selling on Amazon – you’re buying ad space on Amazon. A quick look at the ad real estate on the search results page clarifies why: Nine times out of ten, there are little (or no) organic listings above the fold.  That means even if – or maybe especially…

With many different ad formats to choose from, each with their own purpose, mechanics, and their individual set of KPIs to optimise for as well as a very dynamic environment – advertising on Amazon has only gotten more complex. That’s why more and more advertisers wonder: How am I doing?…

By now, virtually all e-commerce entrepreneurs are aware of Amazon’s unassailable position as the world’s top online retail platform. Statistics proving this aren’t difficult to find. For us, there’s only one that matters: more than half of the world’s online shoppers start their shopping journey on Amazon. Yes, you read…

Amazon is one of the most successful companies on the planet. A very large factor explaining this success are the Amazon marketplace and the 3P sellers on it. According to Statista, about 50% of all the sales that happen on the platform come from third-party sellers. To achieve this, Amazon…

If we’ve learned anything during a totally unexpected Q2, it’s that where there are challenges, there are also opportunities. And while we hope that most of the year’s biggest challenges are behind us, the biggest opportunity for Amazon sellers and vendors is yet to come. Amazon merchants are heading into…

Unless you’re an accountant, your first response to all things taxes is probably: Not today.  Alas, you can’t put it off forever, which is probably why you started researching Amazon sales tax and ended up here.  From a tax perspective, selling products is particularly complicated in the U.S. While the…

There’s an incredibly complex set of movement and handoffs in the Amazon supply chain that happens behind the scenes each time someone clicks that Buy Box. The company has invested significantly in its fulfillment operations, making its focus on delivering goods as quickly as possible. That unique drive has shaped…