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Amazon A+ Content: Boost Conversions and Reduce Returns

Amazon A+ Content: Boost Conversions and Reduce Returns

Adding additional images and text in Amazon A+ Content (formerly Enhanced Brand Content) can have a significant impact on the conversion rate of your product listings and PPC campaigns. Learn about best practices and find inspiration through visual examples.

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Amazon Brand Analytics: Get Competitor Conversion Rates (+2 Pro Tips)

Amazon Brand Analytics: Get Competitor Conversion Rates (+2 Pro Tips)

What is Amazon Brand Analytics? Amazon Brand Analytics is a free report tool available for sellers in Amazon’s Brand Registry program. Brand owners can find this feature under the ‘Reports tab‘ in Seller Central. Brand Analytics provides valuable insights to help sellers make smart strategic decisions. In early 2019, Amazon…

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Amazon Brand Registry 2.0 – Is It Worth It?

Amazon Brand Registry 2.0 – Is It Worth It?

Nowadays, many customers first search for products on Amazon. There’s a good chance that they will discover your products and brand on Amazon before they even visit your website or other websites. Therefore it’s key that your brand leaves a good impression on Amazon – you might not get a…

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How to Send External Traffic to Your Amazon Listing

How to Send External Traffic to Your Amazon Listing

Many sellers rely on Amazon for all their sales. This is fine, for the most part. Amazon is a powerful channel for e-commerce sellers, with a huge customer base of engaged shoppers. It’s absolutely possible to build a thriving business on Amazon alone. Yet if you’re looking for an extra…

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Amazon Sponsored Brands: How to Run Effective Sponsored Ads

Amazon Sponsored Brands: How to Run Effective Sponsored Ads

Amazon Sponsored Brand ads displayed in the top of search results are considered prime real-estate for search visibility. While the heavily utilized Sponsored Product ads are typically used to drive lower funnel conversion, Amazon recommends advertisers to use Sponsored Brands as a brand discovery tool to help them capture more top of funnel customers.

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The Future of Vendors on Amazon

The Future of Vendors on Amazon

Disclaimer: This article is an opinion piece in which we share our predictions for the future. It is based on our longstanding industry experience, publicly available information regarding Amazon and conversations with our clients. However, it is not based on insider information from people within Amazon. This month’s unexpected purchase…

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