If you want to boost your Amazon Advertising ROI using automation software, it will be important to understand how AI vs. rules based automation tools work.

Adding additional images and text in Amazon A+ Content (formerly Enhanced Brand Content) can have a significant impact on the conversion rate of your product listings and PPC campaigns. Learn about best practices and find inspiration through visual examples.

What is Amazon Brand Analytics? Amazon Brand Analytics is a free report tool available for sellers in Amazon’s Brand Registry program. Brand owners can find this feature under the ‘Reports tab‘ in Seller Central. Brand Analytics provides valuable insights to help sellers make smart strategic decisions. In early 2019, Amazon…

Nowadays, many customers first search for products on Amazon. There’s a good chance that they will discover your products and brand on Amazon before they even visit your website or other websites. Therefore it’s key that your brand leaves a good impression on Amazon – you might not get a…

With Amazon Advertising automation, advertisers have the ability to fully automate their daily campaign management tasks, and significantly increase their return on ad spend (ROAS) in the process.

Amazon advertisers can now use Sellics Keyword Harvesting Automation to automatically transfer search terms, keywords, or ASIN targets from one ad group or campaign to another, based on a previously defined set of rules.

Many sellers rely on Amazon for all their sales. This is fine, for the most part. Amazon is a powerful channel for e-commerce sellers, with a huge customer base of engaged shoppers. It’s absolutely possible to build a thriving business on Amazon alone. Yet if you’re looking for an extra…

Overcome the Catch-22 of launching a new product on Amazon: make your first sales, collect reviews, and lift your product to the top of the search results.

Amazon Prime Day 2019 can break your bank or boost your sales — Follow these easy steps to maximize your ROI during the biggest sales event this summer

Amazon Sponsored Brand ads displayed in the top of search results are considered prime real-estate for search visibility. While the heavily utilized Sponsored Product ads are typically used to drive lower funnel conversion, Amazon recommends advertisers to use Sponsored Brands as a brand discovery tool to help them capture more top of funnel customers.

There appear to be some shake-ups in Amazon Vendor Central. At the end of 2018 and beginning of 2019, some Amazon vendors have seen a surprising decrease in their purchase orders from Amazon. Others have experienced long wait times between POs. These problems became even more obvious recently as many…

Disclaimer: This article is an opinion piece in which we share our predictions for the future. It is based on our longstanding industry experience, publicly available information regarding Amazon and conversations with our clients. However, it is not based on insider information from people within Amazon. This month’s unexpected purchase…