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Case Study: Does Keyword Repetition Improve Amazon Rankings?

Case Study: Does Keyword Repetition Improve Amazon Rankings?

We do a lot of experiments to test assumptions and build new knowledge about how the Amazon ranking algorithm works. For each experiment, we create new products that are all exactly similar except for the one characteristic we want to test. We then analyze the search results to see if the difference in the one characteristic has an impact on ranking. With the following experiment, we wanted to find out if it helps to repeat keywords in your Amazon product listings, i.e. if a higher keyword density can improve your rankings.

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How to Identify Highly Profitable Products for Your Private-Label Amazon Business | Part 1

How to Identify Highly Profitable Products for Your Private-Label Amazon Business | Part 1

Identifying the right products is the foundation for every successful private-label business. Even with terrible marketing, a great product will generally sell better than a terrible product with great marketing. Effective and thorough product research is one of the key steps to starting or expanding a private-label business. In this post, we’ll show you how to find the right product to sell on Amazon.

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MerchantWords vs. KeywordInspector vs. Sonar: Amazon Keyword Tool Comparison

MerchantWords vs. KeywordInspector vs. Sonar: Amazon Keyword Tool Comparison

  When it comes to Amazon keyword research, it’s important to understand that customers have different search habits on Amazon compared to Google. Shoppers are more likely to type ‘product-centric’ search queries into Amazon, and keyword research tools that rely on Google search data are unlikely to provide accurate results. Amazon…

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Amazon SEO v.s. Google SEO – Sellics Guide

Amazon SEO v.s. Google SEO – Sellics Guide

Google optimization for both organic search (SEO) and paid search (SEM) has been a standard element in online marketing for quite some time. Optimization on Amazon, however, still seems to be in its infancy: so far, only a tiny fraction of sellers on Amazon have started to seize all the opportunities to increase sales on the world’s largest e-commerce platform by means of active optimization. We’ll show you the main similarities and differences between Google SEO and Amazon optimization in this post.

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Amazon PPC: A Step-By-Step Beginner’s Guide (Updated)

Amazon PPC: A Step-By-Step Beginner’s Guide (Updated)

Amazon Pay-Per-Click (‘PPC’) advertising has developed into a very powerful marketing channel on Amazon. Running Amazon PPC ads enables sellers and vendors to ‘buy’ visibility for their products at the top of Amazon’s search results page. This is a very effective way to drive sales; if your ads surface on…

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