When it comes to Amazon keyword research, it’s important to understand that customers have different search habits on Amazon compared to Google. Shoppers are more likely to type ‘product-centric’ search queries into Amazon, and keyword research tools that rely on Google search data are unlikely to provide accurate results. Free vs.…

Google optimization for both organic search (SEO) and paid search (SEM) has been a standard element in online marketing for quite some time. Optimization on Amazon, however, still seems to be in its infancy: so far, only a tiny fraction of sellers on Amazon have started to seize all the opportunities to increase sales on the world’s largest e-commerce platform by means of active optimization. We’ll show you the main similarities and differences between Google SEO and Amazon optimization in this post.

Amazon Pay-Per-Click (PPC) advertising has developed into a powerful marketing channel on Amazon. Running Amazon PPC ads enables sellers and vendors to ‘buy’ visibility for their products at the top of Amazon’s search results page. However, the number of sellers leveraging Amazon PPC potential continues to grow significantly year over…