There are always rumours going around among Amazon sellers that after a product goes out of stock, its rankings for the most important keywords drop and the product ranks considerably lower than before it went out of stock. This is why many sellers would rather raise prices to hold onto what’s left of inventory and not go out of stock. But is that really better for rankings? We put both scenarios (raising prices, then going out of stock) to the test in this real-life Amazon case study to find out how the two actually affect rankings on Amazon.

We’ve become spoiled in this age of ‘freemium’, expecting free versions of software to professionally manage our business without a hitch. If you’re selling on Amazon with Fulfillment By Amazon (FBA), however, you’re suffering a huge disadvantage if you keep holding out Scrooge-style on paying for Amazon tools. Here’s why.

The Amazon FBA Calculator is a handy tool to use for FBA sellers. We’ll go through each step of the FBA Calculator to explain Amazon seller fees, FBA fees, revenue and profit calculations.

In this post, we go more in-depth with optimization strategies to ensure you get the most out of your ad spend.

Forgetting an important keyword is like forgetting your wallet on a park bench – for quite some time you’ll be regretting that stupid move which led to lost money. If you forget any keywords in your Amazon product listing, then it won’t be found via search! Use these six thorough keyword research methods to make sure your listing is highly visible.

The Advertising Cost of Sale (ACoS) is a key metric to measure performance of Amazon Sponsored Products campaigns. The ACoS indicates how many dollars you need to spend on ads to generate $1 in sales. We’ll show you here how it’s calculated, and when you’ll want ACoS to be higher or lower than your break-even ACoS.

The Amazon sales rank is a list of top performing sellers. It’s important to remember that only products within the same main category are taken into consideration when calculating your sales rank.

This second part now introduces the three steps required to find the perfect product to private label on Amazon FBA. In short, those are to develop a product idea, wvaluate the market segment, and perform in-depth market validation. We’ll explain each of these steps in detail.

Identifying the right products is the foundation for every successful private-label business. Even with terrible marketing, a great product will generally sell better than a terrible product with great marketing. Effective and thorough product research is one of the key steps to starting or expanding a private-label business. In this post, we’ll show you how to find the right product to sell on Amazon.

When it comes to Amazon keyword research, it’s important to understand that customers have different search habits on Amazon compared to Google. Shoppers are more likely to type ‘product-centric’ search queries into Amazon, and keyword research tools that rely on Google search data are unlikely to provide accurate results. Free vs.…

Google optimization for both organic search (SEO) and paid search (SEM) has been a standard element in online marketing for quite some time. Optimization on Amazon, however, still seems to be in its infancy: so far, only a tiny fraction of sellers on Amazon have started to seize all the opportunities to increase sales on the world’s largest e-commerce platform by means of active optimization. We’ll show you the main similarities and differences between Google SEO and Amazon optimization in this post.

Amazon Pay-Per-Click (PPC) advertising has developed into a powerful marketing channel on Amazon. Running Amazon PPC ads enables sellers and vendors to ‘buy’ visibility for their products at the top of Amazon’s search results page. However, the number of sellers leveraging Amazon PPC potential continues to grow significantly year over…