New in Sellics VE: See the Impact of Amazon Ads on Your Business Success - Sellics

New in Sellics VE: See the Impact of Amazon Ads on Your Business Success

New in Sellics VE: See the Impact of Amazon Ads on Your Business Success
By Erin Barber in Sellics Feature Updates Amazon Vendors Last updated on

Key Highlights:

  • Get an all-in-one view of all your important business KPIs in a single dashboard – now including your orders and revenue for Sponsored Products and Sponsored Brands
  • See your total advertising revenue across all brands/advertising accounts or filter by a specific one
  • Compare your advertising KPIs to your other business KPIs such as your shipped units and shipped CoGS
  • See what’s driving your business growth – Sponsored Products or Sponsored Brands?
  • Determine whether your business growth is coming from advertising or organic sales
  • See how your Amazon ads sales are affecting your organic sales
  • Easily compare business and ad performance across marketplaces
  • Get intuitive, visual insights with customizable charts

 

We are pleased to announce that the Retail Analytics Module in Sellics Vendor Edition just got an exciting update!

In addition to your core vendor business KPIs such as shipped units and shipped CoGS, the Retail Analytics Dashboard now includes your most important Amazon ads KPIs.

With these new elements the dashboard provides an even more comprehensive all-in-one view of your Amazon business. It also allows you to easily assess the importance and effectiveness of your advertising campaigns in driving your overall business success.

All of Your Important Business KPIs for AMS & ARA at a Glance

With this new update the retail analytics dashboard combines two data sources to make all your important business KPIs available to you in a single dashboard. One source is ARA where we harness the power of your sales data (i.e. shipped CoGs, units sold, etc.) The second source for advertising data is AMS (Amazon Marketing Services).

Either see your total Sponsored Products revenue across all brands/advertising accounts or filter by a specific one.

Get a quick overview of your business performance and trends in seconds or dive in for an in-depth analysis.

Sales performance - SP and SB

Understanding the Impact of Amazon Ads on Your Business Success

With this update the sales dashboard in the retail analytics module now enables you to compare how much revenue is generated through Amazon advertisement vs organic sales.

Just filter your summary graph for sponsored product orders, sponsored product revenue, sponsored brand orders or sponsored brand revenue and your desired comparison metric (e.g. shipped units).

Find out what’s driving your business growth. Is it organic sales or advertising sales? Discover how are they impacting each other.

Summary Graph

In-Depth Amazon Analytics by Product

By analyzing performance on an individual ASIN basis, you’ll garner a deeper understanding of your business growth and advertising success. Go further and compare the current performance against prior periods as well. Determine the length of the time period you would like to measure – day, week, or month.

Table Summary Vendor Edition Update

Compare Performance Across Countries and Marketplaces

Analyze and compare your sponsored product and sponsored brand performance/share by country with our customizable country comparison graph to make smart strategic and budget decisions.

Country Comparison

Do you have any questions about the new features or suggestions for improvement? Let us know in the comments below, or email us at support@sellics.com. We look forward to your feedback!

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