News & Updates

Sellics News: Sellics Raises $10 Million In Series A Funding

Dear Amazon-Enthusiasts,

We, the entire team at Sellics, are happy to announce that we have secured generous funding to help brands and agencies succeed on Amazon and accelerate their growth like never before.

The London-based European investment firm Frog Capital has invested $10 million in Sellics, and we are delighted to team up with such an esteemed partner.

We will use the money to further invest in our AI-based growth software, enhancing our machine-learning automation algorithms, and advanced predictive insights to help our clients maximize their Amazon success and stay ahead in the ever-changing eCommerce landscape.

  • Our major motivation has always been to provide Sellers and Vendors on Amazon with the most cutting-edge technology and strategic advice, rolled up in a beautiful tool that allows you to grow your business effortlessly and with maximum efficiency.

When Josef and I launched Sellics as a bootstrapped company back in 2014, we had just enough money to cover three months’ rent.

Back then, we had noticed a fundamental shift in eCommerce: consumers had begun to bypass Google in favor of searching for products on Amazon first.

So we did whatever it took, and it worked: Sellics was one of the first companies to bring Amazon SEO software to the market. During this journey, we understood that the battle to appear at the top of the search results was only the beginning:

Brands would need solutions for increasingly complex challenges across the full eCommerce value chain.

We stayed restless and soon offered brands an all-in-one, fully integrated set of solutions including analyzing profit, managing reviews, managing inventory, and optimizing Amazon Advertising campaigns.

“Amazon has become one of the most important eCommerce channels for us. If your products don’t appear at the top, nobody buys you.

If your inventory gets too low, you’ll lose again. If you don’t understand your specific product performance, you don’t know how much you should spend on advertising. And we all know what happens if you fail to respond to negative reviews in a timely fashion.

Only Sellics provides an all-in-one, integrated view of SEO, advertising and ROI, Buy Box monitoring and review management.”

— Chris Wagner, Head of E-Commerce at Noble House Furniture

Thanks to great minds, innovative technology, and engaged clients, Sellics is now the leading eCommerce growth software used by thousands of brands and agencies to succeed on Amazon — and we are only getting started.

We now have 100 employees, with headquarters in Berlin and New York. By remaining focused on helping our clients succeed on Amazon, we’ve been able to grow fast. That’s why we plan to grow our team even more: we want to provide our clients with the best support imaginable.

Brands and agencies are just starting to realize the significant opportunities of the Amazon marketplace, which is redefining the rules of eCommerce.

That’s why we’re excited to build our next chapter with Frog Capital, whose scale-up expertise is already adding real value alongside their investment.

“Amazon has built a fully integrated eCommerce funnel.

All the steps of the modern consumer buying journey — from awareness through to the purchase — happens within the Amazon ecosystem. Brands and agencies need an integrated solution that helps them understand and respond to new consumer behavior.

Sellics provides crucial synergies throughout the full eCommerce value chain and applies sophisticated Artificial Intelligence to grow all parts equally. This is why it became, based on our research, Amazon’s largest advertising partner in such a short period of time.”

— Frog Capital Senior Partner Jens Düing, who led the investment.

All of us at Sellics are humbled by the kind words and trust invested in us. We will continue to provide the best possible service to our users — now more than ever.

Thank you for coming along for the ride — and stay successful on Amazon!

Best wishes,
Franz Jordan

About Frog Capital
Frog is a specialist European software investor, investing in companies at the Scale-Up stage. They invest in businesses that have proven product-market fit, strong momentum and positive unit economics, typically with €3m+ revenues and 40% growth.

Frog work with their portfolio companies using their ‘Scale-Up Methodology’ to help continue their growth. They provide support at the Scale-Up stage with a team of operational experts and entrepreneurs. Further information available at

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