Sellics Product Updates: Price Monitoring and MAP-Alarm — NEW Features for Amazon Vendors

Your product is CRaP*.

It certainly didn’t start out this way. You had an affordable yet competitive minimum advertised price (MAP) and were selling really well.

But at some point, your price suddenly dropped — a lot.

Maybe someone started offering your product at such a low price that they snatched the buybox. Maybe Amazon followed suit and slashed prices to win back the buybox.

The result: The low margin minimized Amazon’s profit so much that they decide not to re-order your product. *Your product now “Can’t Realize any Profit” — it’s CRaP.

Your revenue takes a nose-dive.

What if you had known about the price drop sooner? You could have taken action instead of helplessly watching your business slip away.

That’s why we are excited to present Price Monitoring: Our new feature release for Vendors and Agencies.

Graph from the vendor edition tool showing that you can lose the buybox if your price is undercut

Key Highlights:

  • Pricing history — See how your prices change over time
  • Customize and analyze your Minimum Advertised Price (also via bulk upload)
  • MAP-Alert: Receive a notification when your Minimum Advertised Price is undercut

Understand the history of your pricing

How low did your price drop? When did it happen? If you lost the buybox — who offered it cheaper? Find out who undercut your prices and identify historically vulnerable products.

The Price Monitoring Feature lets you see Amazon’s price as well as the lowest seller price (with or without shipping costs).

Full control over your Minimum Advertised Price

Your MAP sets the tone for your brand and keeps the peace with other (re-)sellers — after all, you don’t want them to complain about other sellers receiving better purchasing conditions.

To stop seller complaints and potential damage to your brand, you need to know: Was my MAP undercut? By how much, and for how long? Or conversely: Is the lowest price actually above my MAP?

The Price Monitoring Feature allows you to upload your Minumum Advertised Price for all your products in bulk. It will track any changes that happen to your MAP. Use the column view to change individual prices.

No more surprises: Take immediate action with the MAP-Alert

Get in touch with your vendor manager the moment your MAP is undercut. The MAP-Alert notifies you within the tool and via email as soon as a seller drives down your price. The vendor manager can make sure that Amazon will continue to your order your product — despite temporarily low margins.

Great for agencies: Save time and satisfy your clients by producing automatic reports about who lowered which prices over time.

understand the history of your prices and contact your vendor manager in time

What does it all mean?

Right now, you are a slave to the moment — all you can see is that someone lowered your price. You have no idea about the extent of this activity or who has been playing with your buybox. Worst case: Your product turns CRaP, and it’s too late for you to do anything about it.

Now you can take action — The Price Monitoring Feature is already included and ready to go. Simply log in to your Sellics Vendor Edition (or Agency Edition) and open the Buybox module. Not a Sellics customer yet? Try it for 7 days — it’s free, no credit card required!

Rescue your revenue: Understand your price changes and contact your vendor manager as soon as your price is undercut. Amazon will continue to order from you. Rest easy: The Sellics MAP-alert means you will never miss a price drop again.

Read More About Sellics Product Updates

See Your Amazon PPC Overspend with Sellics (published on 16.07.2019)

Sellics VE: See the Impact of Amazon Ads on Your Business Success (published on 16.05.2019)

PPC Dayparting: Ad Scheduling Saves You Money With a Few Clicks (published on 11.04.2019)

Amazon Ad Placement Report Analysis Now Available in Sellics (published on 06.03.2019)

Sellics VE: New Marketplaces + Content Module Improvements (published on 30.01.2019)

NEW: Product ASIN Targeting & Bid Optimization in Sellics (published on 29.01.2019)

New Retail Analytics Update (Vendor Edition) (published on 09.01.2019)

Major Update for Content & SEO (Vendor Edition) (published on 05.12.2018)

PPC on Steroids — Sellics Breaks the Speed Record (published on 13.11.2018)

NEW: Sponsored Brands (HSA) Management in Sellics (published on 05.11.2018)

Introducing Retail Analytics: See Your Vendor Sales Performance (published on 01.11.2018)

Track Changes to Your Amazon Product Listings (Vendor Edition) (published on 16.08.2018)

Export Your Amazon PPC & AMS Data in Sellics (published on 15.08.2018)

User Rights Management Now Available in Sellics Seller Edition (published on 27.07.2018)

Vendor Edition Update: Optimize Your Product Variations in Bulk (published on 21.06.2018)

New Amazon Sponsored Products & HSA Aggregate Display (published on 25.04.2018)

Amazon Headline Search Ads (HSA) Campaign Reports in Sellics (published on 06.04.2018)

Sellics Launches Amazon Vendor Optimization Software for Brands (published on 27.02.2018)

Sellics Goes Global: No More Credit Limits (published on 21.02.2018)

Amazon Profit App: Track Your Daily Sales and Profit (published on 07.12.2017)

Major Update: Amazon PPC Bid Automation now available in Sellics (published on 09.11.2017)

New Vendor Analytics Tool for Brands on Amazon (published on 21.09.2017)

Major Update: Amazon PPC Analyze Now Live in Sellics (published on 27.07.2017)

NEW: Hijacker Email Alerts for Amazon Sellers (published on 20.07.2017)

Update: New Keyword Control Features in Amazon PPC Manager (published on 09.06.2017)

Update: New Search Term Control Features in PPC Manager (published on 11.05.2017)

Major Update: PPC Manager 2.0, Profit & Performance Dashboards (published on 23.03.2017)

New ‘Amazon Inventory Control’ Feature ‘Tells’ You When to Reorder (published on 18.10.2016)

The Sellics Cockpit: Your Entire Amazon Business at a Glance! (published on 12.08.2016)

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