October 2018 Update: Please note Amazon has renamed Headline Search Ads to ‘Sponsored Brands’.
We’re excited to announce Headline Search Ads (HSA) Campaign Reports are now available in Sellics!
Headline Search Ads are keyword-driven ads that appear at the top of Amazon’s SERP. This ad format is available for both sellers (with a registered trademark via Amazon Brand Registry) and vendors.
Our new HSA Campaign Report will display the campaign and keyword performance for your Headline Search ads. You can now track the KPIs for this ad format: we provide an overview of your spending, sales, ACoS, CTR and other metrics to measure your HSA ad performance.
Please note: Currently you can only view your HSA campaign performance figures. We will add campaign optimization features once they become available through the Amazon Advertising API. You can expect new features for analyzing, optimizing and automating HSA ad campaigns in the near future.