Amazon Marketing Tips

How to Access Amazon Editorial Recommendations and Publisher Product Review Articles

Introduction

Having third-party publishers vouch for your products can have a powerful impact on product ranking and sales. Find out how to get your products discovered with editorial content from third-party publishers. 

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What Are Amazon Editorial Recommendations?

Selling on Amazon is highly competitive. It’s essential for sellers to get their products ranked on the first page of search results. They can run pay-per-click ads, have high organic rankings, but how else can they rank on the first page? One of the most effective ways to maximize front page visibility on Amazon is through Editorial Recommendations. 

Amazon Editorial Recommendations are product recommendations written by a list of hand selected third-party publishers inside the Onsite Associates Program. They show up on the first page of search results when a product’s keywords are searched on Amazon. Instead of promoting products on their own website, publishers bring product-related content onto Amazon.

Editorial Recommendations are distinct from organic and pay-per-click product listings. Their purpose is to aid consumer decision making and influence buyers to purchase certain products. All the views, opinions, and product claims are those of the independent publisher, not the seller or Amazon. Below is an image of an Amazon Editorial Recommendation. 

It includes the name of the publisher, an informative article about the product category, and three product placements. These products get a prominent spot on the first page and it supercharges the seller’s legitimacy and perceived value. Editorial Recommendations are meant to be a credible source that provides shoppers with trustworthy product choices backed by social proof. 

The way Editorial Recommendations appear is based on Amazon’s machine learning algorithm. It takes into account location, time of day, previous searches, and previous purchases. A shopper in one city may see an Editorial Recommendation under a keyword, and a shopper in a different city may see a different Editorial Recommendation under the same keyword.

Amazon optimizes and delivers Editorial Recommendations to shoppers and provides them with a highly personalized experience that maximizes engagement and sales. 

What Are the Benefits of Amazon Editorial Recommendations?

Amazon Editorial Recommendations have many benefits. They’re a great way to boost a product that already consistently sells well and previous customers have rated highly. Some of the benefits include: 

  • Maximize front page visibility on Amazon
  • Increase brand awareness & product exposure
  • Build social proof, credibility, and trust
  • Drive high-intent traffic
  • Improve SEO performance
  • Sales growth
  • Gain share of voice
  • Boost pay-per-click campaigns efficiencies
  • Combat fake reviews
  • Stand out from competition

Editorial Recommendations take up a significant amount of visual real estate and are a great way to guide more shoppers to your products versus competitors. Sellers can get as many shoppers as possible to view their products when they run pay-per-click ads, have high organic rankings, and get featured in Editorial Recommendations. When a shopper sees a product more than once on the same page, it entices them to purchase that product.

What Are the Requirements for Amazon Editorial Recommendations?

There are some requirements for a product to be eligible for Editorial Recommendations. Here are the minimum criteria needed:

  • At least 100 product reviews
  • A product rating of at least 4-stars
  • Sufficient inventory to handle increased demand
  • High organic ranking for product’s keywords
  • No relation to drugs, religion, or sex
  • No medical claims

Editorial Recommendations are not meant for beginners launching their first product. They’re meant for established sellers who have products with high review counts and a strong sales history.

How Do I Get My Products Featured In Amazon Editorial Recommendations?

When it comes to getting discovered on Amazon through Editorial Recommendations, sellers only have a few options. Publishers inside the Onsite Associates Program may choose whichever products they want to write about.

There’s a chance that sellers get their products organically selected by publishers, but this makes it difficult to track the performance of the article. Sellers can reach out directly to publishers, but this is time consuming with low success rates. What’s the other option? SellerRocket can help.

SellerRocket can get your products featured in Amazon Editorial Recommendations. They were founded by eCommerce experts with decades of experience working with publishers and online product review companies. Previously, they were a publisher inside the Onsite Associates Program, but realized the program’s inefficiencies with allowing sellers to access publishers. 

SellerRocket bridges the gap between sellers and publishers, streamlining the process of matching products with articles. They allow more sellers to receive coverage and enable publishers to focus on quality content creation. 

SellerRocket has a vast network of publisher partners who write Amazon Editorial Recommendations and product review articles on their own websites. They can get your products featured in Amazon Editorial Recommendations in a timely fashion. It takes them 6-8 weeks on average to get your products featured in a live article.

They allow you to track attributed sales and performance metrics through their dashboard. Working with SellerRocket is one of a kind and they make it easy to access Amazon Editorial Recommendations. All you have to do is contact them to get started.

How Much Do Amazon Editorial Recommendations Cost?

There is no cost if your products get organically selected. If you reach out directly to publishers, there may be a payment structure that requires a heavy down payment upfront.

SellerRocket is a performance-based agency that does not require any down payments or any money upfront. Their pricing model varies on the total number of parent ASINs, sales volume, and channel. First, they review all products to ensure the products will perform well before moving forward.

They do not charge anything if they cannot get your products featured, and you only pay when your product is featured in a live article. Also, they do not charge anything if they cannot get your product placed in the top three spots on Editorial Recommendations. Once your product is featured in a live article, they charge a one-time curation fee, a recurring per parent ASIN fee, and a small percentage of directly attributable sales. SellerRocket wins when their clients win.

What Are Publisher Product Review Articles?

Product review articles written by renowned publishers that are posted on the publishers’ high-traffic websites. They are similar to Amazon Editorial Recommendations, but they exist off of the Amazon platform. Some of these publishers are affiliates and are a part of the Amazon Associates Program, which is one of the largest affiliate programs in the world. 

Publishers involved with the aforementioned Associates Program do not have to be invited and can sign up themselves. Once they are in, they can monetize their traffic by promoting Amazon products to their audience using affiliate links. They get compensated for any traffic they drive to Amazon that leads to a sale. Below is an example of a publisher product review article reviewing gaming headsets.

The featured products link directly to Amazon or the seller’s eCommerce site. The goal with publisher product review articles is to aid consumer decision making. Also, they provide shoppers with a trustworthy guide to purchase the best products in a certain category. 

What Are the Benefits of Publisher Product Review Articles?

Publisher product review articles have many benefits. They’re a great way to reach a larger audience and guide more shoppers to your products versus competitors.

  • Increase product exposure & visibility
  • Build brand awareness, credibility, and trust
  • Drive high intent traffic to your products
  • Improve Google & Amazon SEO performance
  • Sales growth
  • Stand out from competition

Amazon rewards sellers who drive external traffic to their platform by giving them a boost in organic ranking. Sellers who get their products featured in both Amazon Editorial Recommendations and on leading product review sites realize tremendous growth and efficiency. 

How Do I Get My Products Featured On Publisher Product Review Articles?

Publishers may choose whichever products they want to write about. Most publishers will write content about Amazon products to earn commissions on referred sales. You can reach out directly to publishers, but this is time consuming with low success rates. How else can you get your products featured? SellerRocket can help.

SellerRocket has a vast network of publisher partners who write product review articles on high-traffic sites such as Wirecutter, Best Reviews, Buzzfeed, LATimes Bestcovery, etc. They can get your products featured on leading product review sites that link directly to your Amazon or eCommerce product listings. All you have to do is contact them to get started.  

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