We’re excited to announce sellers and vendors can now analyze their Sponsored Products Placement Reports in Sellics!
To help advertisers get the most out of Amazon’s new adjust bids by placement feature, you can now use your PPC/AMS Manager to evaluate the performance of your ad placements, see which placement is generating the most sales, has the lowest ACoS, and much more.
- Analyze the performance of your ad placements: Top of Search, Product Pages, Rest of Search.
- Compare performance of all placements using different metrics (ACoS, CTR, CvR, sales, etc.)
- View historical performance of all ad placements.
- Export your placement performance data for all campaigns.
- Bulk edit placements for multiple campaigns with one click.
Which ad placement is driving the most sales for me?
In our new Placement Report KPI widget, you can easily see the sales generated by all your placements, and compare them against their running ad spend (or another metric of your choice.)
Which ad placement has the highest CTR & CvR?
You can evaluate the KPIs of your choice using our Placement Report widget. For example, you may want to assess which placement has the highest CTR and highest CvR, and see how they compare against each other. Based on these insights, you can then optimize your placement bids accordingly.
Bulk edit your placements for multiple Sponsored Products campaigns
You can now bulk edit placements for multiple campaigns with one click. Simply select the campaigns you wish to edit, and set your new bid adjustments accordingly.
See and compare historical performance of all placements
You can track and compare the historical performance of all your placements. You also have the ability to export your placement performance data for all your campaigns.
Do you have any questions or suggestions for improvement? Let us know in the comments below, or email us at: firstname.lastname@example.org. We look forward to receiving your feedback!