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The Ultimate Guide to Dynamic Bidding Strategies and ‘Adjust Bids by Placement’ (with Examples!)

The Ultimate Guide to Dynamic Bidding Strategies and ‘Adjust Bids by Placement’ (with Examples!)

Amazon has recently rolled out a series of new PPC features — among them the intriguing options ‘Campaign Bidding Strategies’ and ‘Adjust Bids by Placement’. Intriguing and scary — many marketers and Amazon sellers feel overwhelmed and intimidated. They worry that these changes will ruin all their existing well-optimized campaigns.…

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