The Future of Vendors on Amazon Disclaimer: This article is an opinion piece in which we share our predictions for the future. It is based on our longstanding industry experience, publicly available information regarding Amazon and conversations with our clients. However, it is not based on insider information from people…
Similar to the Amazon flywheel, your SEO and PPC efforts on Amazon both support and create momentum for each other, helping you to achieve more overall profit.
At Sellics we understand very well the unique challenges vendors face on Amazon. Last year we made the decision to build an entirely new software platform for Amazon vendors, to equip vendors with the tools we recognize they needed to scale their success on Amazon.
Since we founded Sellics in 2014, we’ve always had one clear goal- to help our customers achieve maximum success on Amazon. To start off 2018 with a bang, we’re excited to announce a few major developments that we’ve had in the works over the past year…
While Amazon Marketing Services (AMS) is proving to be a very powerful advertising platform for retailers, reporting capabilities on the platform remain fairly weak. However a recent update to AMS has seen some improvements in reporting functionalities, which we’ve outlined below: Custom date range for account & campaign level performance…
When it comes to improving product visibility on Amazon, it’s important to understand that customers have different search habits on Amazon compared to Google. At Sellics we’ve written a comprehensive guide to help our sellers master Amazon SEO, and learn to continually improve their product’s organic rankings on Amazon.
At Sellics we recently devoted ourselves to writing a dedicated series of articles to help our sellers successfully master Amazon PPC. This guide summarizes our complete writings on Amazon PPC, including a step-by-step guide for creating your first PPC campaign.
In this article we explain how to setup your campaign following our recommended PPC campaign structure. Our recommended approach will also enable Amazon vendors, who may only have very limited time to spend on campaign optimization, to achieve successful results with Amazon PPC.
CPC optimization can a very valuable tool to help you achieve your goals with Amazon PPC. Whether you’re looking to maximize sales, profit, or targeting a lower ACoS, by learning to optimize your keyword bids you will be able to exert greater control over your advertising costs on Amazon.
Before starting with Amazon PPC, sellers should think carefully about how much time and effort they want to put into PPC campaign optimization. A campaign that requires less effort will also mean less precision over campaign optimization, and vice versa.
Campaign budgets allow Amazon sellers to assign a cap on how much they want to spend on PPC advertising. In this article we will breakdown how the different campaign budgets work, what you should take into consideration, and how to use the campaign budgets for maximum effect.