Amazon advertisers can now use Sellics Keyword Harvesting Automation to automatically transfer search terms, keywords, or ASIN targets from one ad group or campaign to another, based on a previously defined set of rules.
Amazon Sponsored Brand ads displayed in the top of search results are considered prime real-estate for search visibility. While the heavily utilized Sponsored Product ads are typically used to drive lower funnel conversion, Amazon recommends advertisers to use Sponsored Brands as a brand discovery tool to help them capture more top of funnel customers.
To help advertisers get the most out of Amazon’s new adjust bids by placement feature, you can now use Sellics to evaluate your placement reports, see which placement is generating the most sales, has the lowest ACoS, and much more.
The new Product ASIN Targeting features present interesting opportunities for advertisers on Amazon. At Sellics we’ve devised different strategies for Category, Brand, and ASIN targeting to help sellers and vendors get the most out of this new PPC targeting feature.
Amazon sellers and vendors can now optimize Product ASIN Targeting campaigns and manage their new bidding strategies directly in Sellics.
Sellics combines the data from your key Amazon channels into one tool, and with our new Sales Performance Dashboard— give you insights into how these factors are influencing your revenue growth on Amazon.
If your business manages Amazon PPC in-house, it becomes critical to invest in the right tools that can automate the more complex and time-consuming parts of running Amazon ads.
We’re excited to announce we’ve updated Sonar, our free Amazon keyword research tool. With over 52 million Amazon keywords in our Sonar database, you can take advantage of our powerful Amazon keyword database directly in your Sellics account.