Amazon Sponsored Brands: A Beginner’s Guide for Running Effective Sponsored Ads

Amazon Sponsored Brands: A Beginner’s Guide for Running Effective Sponsored Ads

Amazon Sponsored Brand ads displayed in the top of search results are considered prime real-estate for search visibility. While the heavily utilized Sponsored Product ads are typically used to drive lower funnel conversion, Amazon recommends advertisers to use Sponsored Brands as a brand discovery tool to help them capture more top of funnel customers.

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